How I Write

David Perell
  • 5.0 (1)
  • EDUCATION
  • UPDATED WEEKLY
How I Write

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.

  1. 5 DAYS AGO

    Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master

    The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 20m

  2. 26 MAR

    The Ultimate Guide to Writing with AI

    Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This is one of the most in-depth looks at what it means to be a writer in 2025. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 30m

  3. 12 MAR

    Johnny Harris: Master Storytelling on YouTube

    In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, you'll walk away with practical tools to become a better visual storyteller yourself. Enjoy! Get 60 days free Readwise Reader at https://readwise.io/davidperell/ 00:00:00 Intro 00:00:35 The Video Process 00:09:18 How to Research for a Documentary 00:10:10 The Marketing for a Video 00:13:15 Scripted vs Unscripted Content 00:15:18 The only app I use to read articles [Readwise Reader] 00:16:44 Full Breakdown of Johnny Harris' 4M View Mormon Video 00:45:34 Balancing Personal Passion vs Views 00:50:27 Every Story is a Promise 00:51:47 Highlighting Paradoxes in Human Stories 00:58:56 The "There's More Going On" Approach 01:03:20 Vox vs Independent YouTube 01:04:26 Pillars of YouTube Writing 01:05:27 Dealing with the Details in Complex Stories 01:07:19 The Art of Surprising Viewers 01:11:33 Learning from The Economist 01:18:11 Human Stories 01:21:05 Craftsmanship in the AI Age 01:24:02 How Would Johnny Harris Teach a University Class Johnny Harris https://www.youtube.com/@johnnyharris https://www.patreon.com/johnnyharris https://www.instagram.com/johnny.harris/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 27m

  4. 5 MAR

    Tyler Cowen: The Most Practical Conversation on AI Writing

    Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily work. We talk about how people will be writing fewer books in the future and how he believes truly human writing will stand out among AI-generated content. Enjoy! Redeem your free week of Lex at https://lex.page/perell 0:00 Intro 1:00 How Tyler Cowen uses AI everyday 6:06 Hallucinations are rapidly declining now 9:28 Writing authentically with AI 11:34 AI for critiquing your work 17:29 Future of decentralized AI networks 20:34 How and why DeepSeek 22:21 How AI changes writing 24:04 Why there will be less books in an AI era 26:34 Video content will rise 28:17 Start Writing with AI [LEX AD] 29:18 AI Writing a personal biography 30:46 How you can tactically learning about AI 37:12 How AI can help you visualize information 38:31 Creating the perfect AI prompt 42:10 AI's impact in the classroom 46:56 Studying The Bible with AI 49:11 Secrets 50:10 Why social networks are more important now 51:48 Mastering AI prompting 53:58 Mentoring young people 54:49 Would you invest 4 years in a PhD 59:59 Perplexity replaces Google 01:01:09 The different AI tools, explained 01:05:43 The potential of large context windows 01:08:11 AI usage inside companies I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me  Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470  Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv  X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 9m

  5. 26 FEB

    Dana Gioia: Why Poetry Matters

    Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first drafts to revision, and shares practical wisdom about finding your voice and creating work that lasts. His straightforward approach makes writing less intimidating and more accessible to anyone who loves language. Enjoy! Get 60 days free Readwise Reader at https://readwise.io/davidperell/ 0:00 First Drafts 7:52 The Power of Saying No 11:48 Objectivity in Writing 18:05 Learning from Writers 21:29 Daily Writing Routine 28:30 Poetry Analysis: Catullus 29:05 Production vs Consumption 36:07 Opera as Poetic Drama 43:47 Finding Your Voice 46:09 Personal vs Universal Writing 52:17 Breaking into Publishing 57:01 Writing Through Grief 1:05:21 Emotional Directness 1:10:16 Teaching Poetry 1:14:30 Poetry in Education 1:20:48 Unifying Literary Works 1:23:15 Patience in Writing 1:26:17 Improving Your Poetry 1:30:48 The Art of Description 1:34:34 Reading to Write Better 1:38:08 Creating a Masterpiece 1:45:08 Book Writing Process 1:47:45 The Art of Revision 1:48:45 Peer Feedback 1:55:47 The only app I use to read articles [Readwise Reader] 1:57:11 Anatomy of a Poem 2:02:29 Writing with Gratitude 2:08:00 Corporate World Lessons 2:16:40 Writing in Digital Culture 2:24:30 Poetry and Magic 2:28:55 Being a Catholic Writer 2:36:17 Catholic Literary Culture 2:37:40 Biblical Language in Poetry 2:39:51 Commonplace Books 2:45:24 Literary Influences 2:51:38 Cheever on Death 2:53:11 Tarantino vs. Tolkien 2:54:54 Tolstoy vs. Dostoevsky 2:55:47 The Modern Novel 3:01:18 Characters in Opera 3:09:06 Understanding Your Genre Dana Gioia https://danagioia.com I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    3h 11m

  6. 12 FEB

    Ward Farnsworth: How To Say Things That Last Forever

    Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. He’s a genius at making complex ideas simple and useful for everyday life. Enjoy! Get 60 days free Readwise Reader at https://readwise.io/davidperell/ TIMESTAMPS 00:00:00 Intro 00:04:53 Example 1 (King James Bible) 00:07:09 Example 2 (Winston Churchill) 00:11:45 Example 3 (Winston Churchill) 00:15:19 Example 4 (King James Bible) 00:18:18 Example 5 (Abraham Lincoln) 00:22:57 Example 6 (Oliver Wendell Holmes, Jr.) 00:26:40 Classical English Rhetoric 00:27:40 Example 7 (Abraham Lincoln) 00:29:59 Example 8 (Abraham Lincoln) 00:31:48 The only app I use to read articles [Readwise Reader] 00:33:15 Example 9 (Winston Churchill) 00:35:53 Example 10 (Lloyd Bentsen) 00:38:34 Example 11 (JFK) 00:42:00 Example 12 (Abraham Lincoln) 00:43:40 Example 13 (Henry Fielding - Tom Jones) 00:45:32 Example 14 (King James Bible) 00:47:42 The 3 Techniques, explained 00:52:24 Practical advice for everyone 00:56:08 The ideal writing curriculum WARD FARNSWORTH http://wardfarnsworth.com/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. FOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannel Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 2m

  7. 5 FEB

    Alex Hormozi: Copywriting Masterclass

    Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi’s cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi’s books 01:02:04 The love for writing as a kid 01:04:34 Hormozi’s ideal university writing class ALEX HORMOZI https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ https://x.com/alexhormozi/ https://acquisition.com FOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannel Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 9m

  8. 10 JAN

    171 Years of Writing Advice in 90 Minutes

    In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy! I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Website: https://writeofpassage.com/how-i-write Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 30m
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Trailer

About

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.

Information

  • Creator
    David Perell
  • Years Active
    2023 - 2025
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © Copyright 2023-2024
  • Show Website
    How I Write

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