The Brand Marketing Show

Catherine Langman
  • 5.0 (21)
  • Marketing
  • Updated Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 18 hrs ago

    Busy Isn't Growing: Why Working Harder Stopped Moving the Needle

    Two founders. Opposite problems. The exact same fix. One spent five hours on a single Reel that disappeared by Thursday. The other pulled right back to 'sign of life' posts while she worked out a pivot. In this episode of The Brand Marketing Show, Catherine Langman unpacks why posting and hoping works when your brand is new and then plateaus, why effort stops being the lever (using the gym analogy of newbie gains), and the fix almost everyone mishears – building content that compounds instead of evaporating, with social rebuilt as searchable discovery. Plus the posture that keeps brands growing: a beginner's mind, and the willingness to struggle. Book a Brand Growth Strategy Session:  https://www.productpreneurmarketing.com/episode-322 TAGS ecommerce marketing, premium brands, content strategy, brand building, search everywhere optimisation, content that compounds, ecommerce australia, marketing for product brands, founder led brands, instagram strategy, social media strategy, podcast

    27 min

  2. 18 hrs ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing Domestic Violence Crisis Now Impacts 1 in 2 Women, with Oprah and author Rachel Louise Snyder from The Oprah Podcast. Follow the show: The Oprah Podcast When Oprah first addressed the topic of domestic violence back in 1986, one out of four women in the United States was impacted by domestic violence. Today, that number has escalated to one out of two women who will experience sexual violence, physical violence or stalking by an intimate partner in their lifetime. In this episode Oprah talks with journalist, writer and professor Rachel Louise Snyder. She is the author of the award-winning bestseller, No Visible Bruises, where she explores the domestic violence epidemic and how to combat it. She explains why domestic violence is becoming more prevalent, why a better term for it is “intimate partner terrorism,” the signs to look out for and what steps women can take to protect themselves and their families. Oprah and Rachel are joined by Susan, a former Oprah Show guest, who endured 17 years of physical and emotional abuse by her former husband - some of which her husband forced her then 13-year-old son to record on video. Also, in the fatal Ohio home invasion that grabbed headlines, the sister and brother-in-law of married couple Spencer and Monique Tepe join to talk about how Monique had experienced years of threatening behavior and emotional abuse from her surgeon ex-husband before he killed them both in their home in December 2025. BUY THE BOOK! https://www.amazon.com/No-Visible-Bruises-Domestic-Violence/ 00:00:00 - Welcome Rachel Louise Snyder, author of “No Visible Bruises” 00:03:40 - Types of domestic violence 00:06:45 - Domestic violence vs. intimate terrorism 00:12:20 - The question: Why do you stay 00:14:57 - Seeing the signs 00:17:33 - Last act before homicide 00:19:00 - Rachel’s observation of abusive men 00:20:30 - Violence and addiction 00:24:24 - Susan’s story from The Oprah Winfrey Show 00:28:20 - Survivor Susan joins 00:35:20 - Susan’s son Dazmann joins 00:42:00 - Susan’s message to other women 00:43:10 - A DV tragedy rocked couple’s life 00:49:45 - What couple wants others to know 00:51:10 - Rachel’s personal connection to DV NEED HELP? If you or someone you know needs support, the National Domestic Violence Hotline is available for anonymous, confidential help 24/7. Call 1-800-799-7233 (SAFE) or 1-800-787-3224 (TTY) or visit the website below. https://www.thehotline.org/ Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast: https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI https://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381 Learn more about your ad choices. Visit megaphone.fm/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 18 June

    Your ad got my click. Here's what won the sale.

    Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the sale. This episode is a live case study of how premium buyers actually shop in 2026: clicking the ad, then validating across reviews, Reddit, TikTok, YouTube, friends and Google's AI. Inside: query fan-out and how AI search turns one question into nine or ten searches across every platform, why the brands that win aren't the ones with the best ads, why breaking your quality promise makes you a sub-query you fail, and the two moves premium brands need to survive – ask your customers the right questions, then publish the answers everywhere. Move one – the Customer Intelligence Survey playbook: https://www.productpreneurmarketing.com/customer-intelligence-survey Move two – the Search Everywhere Optimisation playbook: https://www.productpreneurmarketing.com/search-everywhere-optimisation

    28 min

  4. 16 June

    Is it your ads, or is it the RBA?

    Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same time with clean changelogs, the problem usually isn't the platform. It's the market. In this episode, Catherine Langman explains how Australia's interest-rate and cost-of-living environment hits the premium, mortgage-belt buyer first and hardest, how to tell a macro demand wobble from a genuine ad problem, and why panic-fixing a system that was never broken turns a two-week dip into a two-month crisis. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk

    15 min

  5. 11 June

    Why 'just broaden your appeal' is a trap for premium brands

    Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle with the most mass appeal. For a premium brand, that advice isn't a growth lever – it's a slow dismantling. In this episode, Catherine Langman unpacks why mass appeal attracts the wrong customer, trains the algorithm against you, and repels the buyer who'd happily pay full price – plus why the big programs keep giving the same advice, and the brand that runs zero sales ads on Meta on purpose and grows anyway. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk Tags: premium brand marketing, ecommerce marketing, premium ecommerce, brand strategy, meta ads, facebook ads, premium positioning, considered purchase, ecommerce australia, the brand marketing show, customer acquisition, brand building

    20 min

  6. 4 June

    597 New Customers In One Month – Why It Was Our Worst

    In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode of The Brand Marketing Show, Catherine opens her own books to explain why, and what it reveals about premium positioning for eCommerce brands. Premium isn't a price point. It's a posture. Catherine breaks down the most expensive misunderstanding in eCommerce – that going premium just means switching off the discounts – and walks through the actual figures from a near-controlled experiment: the same brand, same products and same year, run two completely different ways. You'll hear why average order value climbed almost 50 per cent, why month-one retention more than doubled, and the metric the marketing industry profits from you ignoring. Work with us  https://www.productpreneurmarketing.com The podcast  https://www.productpreneurmarketing.com/podcast/

    28 min

  7. 28 May

    "You'll Never Be Successful Working From Home" (My Sliding Doors Moment)

    Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be successful working from home. In this personal episode of The Brand Marketing Show, Catherine shares the sliding doors moment that followed, and the honest truth about what actually made her first business work – because it wasn't determination alone. It's a story about proof, expertise and mentorship, and about a quiet decision facing premium brand founders today.   Chapters 00:00 Cold open 01:30 The corporate job and the second pregnancy 05:00 Spotting the gap: how Cushie Tushies started 08:00 The comment that became my sliding doors moment 11:00 The honest truth about why it worked 15:00 What my old boss got wrong (and accidentally right) 17:30 Your sliding doors moment 19:30 Close   Free resources The Marketing Reset Kit for Premium Ecommerce Brands: https://www.productpreneurmarketing.com/reset Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk   About The Brand Marketing Show A weekly podcast for premium ecommerce founders who want to build brands that compound rather than chase platform updates. Hosted by Catherine Langman of Productpreneur Marketing. Website: productpreneurmarketing.com

    23 min

  8. 21 May

    Why Meta Has It In For Premium Brands Right Now (And What To Do About It)

    In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop. In this episode of The Brand Marketing Show, Catherine Langman unpacks what actually happened, why premium brands got hit hardest, why working harder won't fix it, and the strategic foundation shift that lets premium brands stop chasing platform updates and start building on what doesn't change: their customer. Chapters 00:00 Cold open 02:00 What actually happened to Meta in March 06:30 Why premium brands got hit hardest 12:30 The treadmill – why platform change is the pattern 16:00 What doesn't fix this 19:30 What actually works for premium brands now 26:00 How Indagare Beauty is navigating the March change 29:00 Three things you can do this week 31:00 Close Free resources The Marketing Reset Kit for Premium Ecommerce Brands: https://www.productpreneurmarketing.com/reset Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ About The Brand Marketing Show A weekly podcast for premium ecommerce founders who want to build brands that compound rather than chase platform updates. Hosted by Catherine Langman of Productpreneur Marketing. Website: productpreneurmarketing.com

    45 min
See All (335)

5
out of 5
21 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    335
  • Rating
    Clean
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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