We Are Selling with Lee Woodward

Lee Woodward

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

  1. 19 hrs ago

    Inside Commercial Property On The Sunshine Coast

    Send a message directly to Lee ( Include your details ) Commercial real estate isn’t just residential with bigger price tags. Timelines are longer, due diligence is heavier, and clients are often developers and investors who live and breathe feasibility. We sit down with Samuel Hoy from Ray White Commercial Northern Corridor on the Sunshine Coast to unpack what actually changes when you move into commercial, and why a “quick sale” mindset can work against you. We talk through the long game: working with developers on greenfield sites for three to eight years, building a pipeline that mixes leasing and sales, and staying financially steady while deals move through planning, design, approvals, and market cycles. Samuel shares what he tracks to win and keep sophisticated clients, including town planning constraints, construction rates, leasing evidence, market rent, comparable sales, and capitalisation rates that determine investor yield. We also get into campaigns and negotiation. You’ll hear why expression of interest is common for complex assets, when an auction can deliver a cleaner outcome, and what buyers need upfront to make informed decisions. We finish on the Sunshine Coast growth story, the power of a tiered team model, and why training plus AI-driven marketing will be a major differentiator for commercial agents over the next few years. If you’re curious about commercial property sales, industrial leasing, development land, or just want a clearer view of the Sunshine Coast market, this one’s for you. Subscribe, share it with a mate in real estate, and leave a review with the biggest takeaway you’re taking into your next deal. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  2. 16 Sept

    What Happens When A Real Estate Brand Stays Pure

    Send a message directly to Lee ( Include your details ) A real estate brand built on freedom just reached a major turning point. We sit down with One Agency founders Paul and Annie Davis to share the announcement they’ve kept close until now: the network is transitioning to new ownership, and it’s happening the rare way, through an internal sale to Elite Property Group, the biggest One Agency office internationally. We rewind to the beginning and unpack why One Agency was different from day one: no compulsory office, no percentage-of-income franchise fees, and no control-heavy reporting. Paul explains the hard-earned logic behind the model after decades inside traditional franchises and boutique agencies, and why he keeps repeating the same mantra: it’s not what you make, it’s what you keep. Annie shares the people-first side, how culture becomes the “One Agency family”, and why protecting members stays at the centre of every decision.\n\nThen we meet the incoming directors from Elite Property Group and hear what they want to bring to the broader membership: deeper support and communication, practical systems that reduce admin, and a serious push into technology, AI, and automation to decomplicate real estate as compliance and process demands rise. They also make the promise that matters most in a handover: protect what’s been built, keep it human, and add capability without losing the point.\n\nIf you care about building a low-overhead real estate agency, scaling with strong systems, or choosing a network that prioritises autonomy and profit, this conversation is for you. Subscribe, share it with an agent who’s feeling the weight of overheads, and leave a review with your biggest question about where real estate is heading next. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  3. 9 Sept

    Real Estate Pay Rates Right Now - Carlie Barnett

    Send a message directly to Lee ( Include your details ) We map real salary ranges across real estate roles and explain why the same job title can mean very different responsibilities and outcomes. We also dig into what’s driving property management shortages, how flexibility and support affect retention, and where AI skills gaps are starting to bite.  • Carlie Barnett’s pathway from reception to recruitment specialist  • Why video interviews changed how we assess professionalism and readiness  • The salary report and what it’s designed to solve for real estate businesses  • Property managers as the hardest role to fill and what “support” really means  • Current salary packages for junior and senior property managers  • How salary reviews are missing for many job seekers  • Flexibility as a must-have and the risks of unclear expectations  • Sales administration and EBU manager pay ranges tied to responsibility  • Buyer manager pay structures and incentive options  • AML officer and compliance manager salaries as new roles emerge  • BDM, operations manager and sales manager packages and what drives the variance  • AI training gaps and why people feel left behind  You can reach out to me via our socials.  So recruit and consult AMD on Instagram, and we can help you from there.  Visit theagencyportal.com.au or call 1300 001 371.  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  4. 2 Sept

    From Cadet To Lead Agent - Tom Cohen

    Send a message directly to Lee ( Include your details ) We map Tom Cohen’s path from a 19-year-old career changer to a solo real estate agent in Maitland, and the practical habits that keep his pipeline full. We talk about property preparation, calm vendor management, and a simple follow-up system that turns “let me think about it” into signed authority. • transitioning from mining to Australian real estate with an apprenticeship mindset  • starting as a cadet in property management to learn agency operations  • buyer manager fundamentals including opens, callbacks and booking appraisals  • building vendor management skills and stronger property campaigns  • using case studies to justify pre-sale preparation and marketing spend  • handling rejection, mindset coaching and staying calm under pressure  • a repeatable follow-up sequence using personalised texts and calls  • long-term nurture that compounds into uncontested listings  • lifting connects with YABBR and reducing admin with AI settlement tools  Visit the agencyportal.com.au or call 1300-001 371 Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  5. 26 Aug

    Modern Visual Tools That Win Listings Without Pressure - Luke Heeremans

    Send a message directly to Lee ( Include your details ) We sit down with Luke Heeremans from 4069 Real Estate to break down how a hyperlocal agency rebuilds its visual tools to create a calm, consultative listing presentation that vendors actually understand. We talk through a three-stage selling system, staged marketing, sale funding, and a showcase brochure that helps buyers make faster, better offers.  • choosing one postcode and building a real community-first brand  • giving $500 per sale to a local charity chosen by the vendor  • replacing a bulky listing kit with a three-stage selling system  • using deliverables and visual prompts to justify fees without hype  • staging the marketing conversation so clients see structure fast  • using sale funding to remove upfront stress for vendors  • writing a showcase brochure that includes the owners’ story and hidden value  • adding buyer steps, comparable sales and a QR code to submit offers  • using video explainers to deliver “info over ego” at scale  Visit the agencyportal.com.au or call 1300 001 371.  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  6. 20 Aug

    How To Build A Real Estate Team That Wins Together - Austin Cheviron- USA

    Send a message directly to Lee ( Include your details ) We dig into what makes real estate teams stick, win, and protect the customer experience, with Austin Chevron unpacking why culture beats brute force. We link team performance to financial stewardship, documented systems, and the kind of thinking that turns failure into a repeatable playbook.  • Austin’s background from early exposure to real estate through to coaching top teams  • the pack-hunting analogy and what it teaches about team culture and shared wins  • why money becomes “most important” when it’s not right  • the gap between making money and keeping money, and how that fuels scarcity  • contribution and commitment as the real test of team culture  • three foundations of a strong team: culture, systems, coaching and guidance  • the non-negotiable sequences: lead generation, conversion, client fulfilment  • expectations, standard protocols, and SOPs that stop chaos from scaling  • vision-led thinking that drives consistent action  • embracing failure as a required ingredient for success  • why you should seek a mentor with a documented playbook before building a team  • What’s happening in the US market: agent oversupply, tough conditions, missing wisdom  Austin Cheviron Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  7. 10 Aug

    Building A Profitable Real Estate Team With Break Even Clarity

    Send a message directly to Lee ( Include your details ) We break down why great solo agents build teams that look successful yet leave them with nothing at the end of the month. With accountant and benchmarking specialist Chris Mercer, we lay out the break-even maths, the real cost of hiring, and the incentive traps that quietly blow up EBUs.  • Moving from solo agent to an effective business unit with real overheads and obligations  • The three motives for hiring and why “write more to make more” fails under overhead  • The true cost of staff including superannuation and hidden leave liabilities  • Thinking in deal volume and seasonality rather than just GCI  • Mapping functions before headcount using part-time roles and outsourcing  • Setting a break-even baseline before any splits or bonuses  • Designing incentives that reward contribution without inflating entitlement  • Protecting brand standards and clarifying whether the EBU is a career or a pathway  • Consolidating in changing markets and monitoring numbers with evidence, not ego  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  8. 4 Aug

    Ten Actions For Selling In A Changed Market - Phil Harris

    Send a message directly to Lee ( Include your details ) We share 10 practical actions that help agents and sellers navigate a changed Australian property market with clarity, evidence, and calm execution. We focus on trust, momentum, and measurable activity so price conversations and negotiations stay professional instead of emotional. • Resetting seller expectations through better pre-market coaching and clearer campaign benchmarks • Treating trust as the lever that creates speed when decisions get hard • Maximising the first eight days with concentrated exposure, rapid feedback, and clear portal metrics • Building a vendor communication rhythm with structured updates plus deeper “hyper” moments • Making price a weekly agenda item using competing listings, recent sales, and forward planning • Using a three-number framework to align buyer interest, seller expectations, and likely sale range • Getting closure from every buyer enquiry to remove false hope and strengthen advice • Turning views, saves, enquiries, inspections, and local comps into property-specific evidence • Reverse engineering tough vendor conversations by drafting the email first and sending a written summary • Repositioning mid-flight with a public price reset that creates leverage and fresh competition • Reactivating the full buyer pool so negotiations never happen in isolation • Leading with effort, confidence, and empathy while separating market shifts from agent performance "I've got a one-page PDF for everyone to just pop in their booth, look at this, listen to this audio, and go, okay, am I doing any of that?" Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

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4.8
out of 5
13 Ratings

About

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

Information

  • Creator
    Lee Woodward
  • Years Active
    2022 - 2026
  • Episodes
    241
  • Rating
    Clean
  • Copyright
    © 2026 We Are Selling with Lee Woodward
  • Show Website
    We Are Selling with Lee Woodward

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