Selling in the Paddock

Georgia Stormont
  • 5.0 (9)
  • Marketing
  • Updated Weekly

Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.

  1. 3 days ago

    Ep 68 - Live from Hort Connections 2026: Growing More Than Seedlings with Boomaroo Nurseries

    In this episode of Selling in the Paddock, recorded live at Hort Connections 2026, Georgia catches up with Jo Van Niekerk and Adrian Hart from Boomaroo Nurseries to discuss what it takes to support Australian growers in an increasingly complex environment. From managing live products and responding to unpredictable weather events, to building stronger partnerships across the supply chain, Jo and Adrian share how Boomaroo continues to evolve beyond supplying quality seedlings to delivering real value for growers. In this conversation, we explore: 🌱 Why relationships remain the foundation of success in horticulture 🌱 How Boomaroo helps growers navigate changing conditions and market pressures 🌱 The importance of innovation, data and continuous improvement 🌱 What "running a factory without a roof" really means 🌱 Why great salespeople are problem solvers first and sellers second 🌱 The role curiosity plays in understanding customer needs 🌱 How partnerships help businesses navigate challenges and grow together 🌱 Why Hort Connections remains one of the most important events on the Australian horticulture calendar A practical conversation about trust, communication, adaptability and creating long-term value for customers. #SellingInThePaddock #HortConnections2026 #BoomarooNurseries #Horticulture #Agriculture #SalesLeadership #CustomerRelationships #GrowerSuccess #AustralianAgriculture

    8 min

  2. 16 June

    Ep 67 - Live from Hort Connections 2026: Why Grower Relationships Matter More Than Ever with Jono Davey, CEO of Melons Australia

    🎙️ Live from Hort Connections 2026 in Adelaide In this episode of Selling in the Paddock, Georgia sits down with Jono Davey, CEO of Melons Australia, to discuss the challenges, opportunities and future of Australia's melon industry. Representing more than 140 melon growers across the country, Jono shares why industry events like Hort Connections remain critical for building relationships, sharing innovation and supporting growers through increasingly complex challenges. Together, Georgia and Jono explore: 🍉 The importance of bringing growers, suppliers and industry leaders together 🍉 How Melons Australia supports growers across regional Australia 🍉 Why trusted relationships matter more than sales pitches 🍉 The role of agronomists, seed companies and industry partners in driving grower success 🍉 The impact of floods, cyclones, freight costs and global geopolitical events on Australian farming businesses 🍉 Why collaboration—not competition—is the key to a stronger horticulture industry 🍉 The future of innovation and grower engagement in Australian agriculture This conversation is a timely reminder that while the challenges facing agriculture are real, so too is the resilience, optimism and commitment of the people working to grow Australia's food supply. If you're involved in horticulture, agribusiness, sales or grower engagement, this episode offers valuable insights into how we can better support the people at the heart of our industry. "We're nothing without our growers, but we're also nothing without new developments and new technologies coming through. We need to continue facilitating those discussions as a collaboration." To learn more about Melons Australia and their work supporting Australian melon growers, visit their website and follow their industry updates. Selling in the Paddock — Real conversations with the people shaping Australian agriculture, one paddock at a time. 🌱🎙️

    12 min

  3. 8 June

    Ep 66 - The $10 Spray Nozzle Mistake Costing Farmers Thousands | James Turtle, MagrowTec

    In this episode of Selling in the Paddock, Georgia sits down with James Turtle, Regional Director Australasia at MagrowTec, to discuss spray performance, ag technology adoption and what it really takes to build trust with farmers. James shares his journey from growing up around dairy and horticulture, through machinery sales, to leading the Australasian commercial team for MagrowTec's magnetic-assisted spray technology. The conversation explores one of agriculture's biggest hidden challenges: how much spray actually reaches its target, and why improving application efficiency can have a major impact on profitability, productivity and environmental outcomes. They also dive into the realities of selling in agriculture, building long-term customer relationships and why driving down the farm driveway still matters. ✅ James' journey from horticulture to ag technology leadership ✅ The story behind MagrowTec and its Irish origins ✅ Why 60–90% of spray can miss its intended target ✅ Spray drift, canopy penetration and improving coverage ✅ The growing challenge of chemical resistance ✅ Why simple things like nozzle maintenance matter ✅ How growers can improve spray performance immediately ✅ The role of science and independent data in ag tech adoption ✅ Building trust when introducing new technology ✅ Lessons learned from machinery sales and quoting hundreds of customers ✅ Why relationships still drive success in agricultural sales Farmers don't buy technology because it's new; they buy solutions that are proven.Trust is built through evidence, relationships and consistent follow-through.Before looking for a silver bullet, make sure the fundamentals are right.Great salespeople care about the person sitting across the table, not just the sale.Sometimes a simple nozzle check can save thousands of dollars.☕ Coffee Order: Double Espresso (or black coffee) 🎵 Music: Country music and Aussie rock 📺 Currently Watching: Landman, The Witcher and Yellowstone Learn more about MagrowTec's spray technology and research-backed approach to improving spray application efficiency. If you enjoyed this episode, please follow, rate and share the podcast with someone working in agriculture, sales or agribusiness. Every share helps us bring more practical sales conversations to the paddock. 🎙️

    43 min

  4. 1 June

    Ep 65 - “Tell the Truth.” What Farmers Really Want from Sales Reps | Jared Clarke

    This week on Selling in the Paddock, Georgia heads across the ditch to chat with New Zealand dairy farmer Jared Clarke — and this one is packed with insight for anyone working in agriculture, sales, leadership or ag tech. Jared and his wife Victoria run a 1,000-cow dairy operation in Canterbury on New Zealand’s South Island, milking through a 60-bail rotary with a strong focus on grass management, genetics, technology and team culture. But this episode goes far deeper than dairy farming. From AI-powered Halter collars and wearable technology through to what farmers actually value in a sales rep, this is a raw, practical conversation about trust, knowledge, follow-through and building genuine relationships in agriculture. A few standout moments: Why Jared believes “staff” and “workers” are the wrong wordsHow Halter collars are changing the future of grazing managementThe balancing act between milk production and pasture performanceWhy some reps earn trust — and others get sent straight back down the drivewayThe importance of product knowledge, honesty and follow-through in ag salesHow WhatsApp groups and communication systems are streamlining farm operationsGenetics, breeding worth and the economics behind dairy decisionsJared’s experience as a 2026 Nuffield Scholar travelling the world studying energy and agricultureOne of the biggest takeaways from this episode?Farmers don’t just want products. They want people who know their stuff, tell the truth and actually follow through. Whether you’re an ag sales rep, grower, agronomist or someone passionate about the future of agriculture, there’s plenty in this conversation for you. Dairy farming in Canterbury, NZHalter collar technologyGrass-fed dairy systemsAg sales and relationship buildingArtificial breeding and geneticsTeam culture on-farmFollow-through in salesNuffield Scholarship experiencesSpain, energy systems and global agriculture☕ Coffee order: Small flat white🎵 Music: Pearl Jam & Red Hot Chili Peppers📺 Watching: Narcos (again) 🎙 Podcast: Selling in the Paddock📘 Book: Selling in the Paddock🌾 Agricultural sales coaching, workshops & keynote speaking If you enjoyed this episode, share it with someone in ag and leave a review — it helps more people find the show.

    41 min

  5. 25 May

    Ep 64 - Closing Without the Ick: Keeping Sales Conversations Moving in Ag

    In this solo episode of Selling in the Paddock, Georgia dives deep into one of the biggest challenges in agricultural sales… closing. Not the pushy, awkward “are you buying today or not?” type of closing.The real kind. The kind that keeps conversations moving forward, builds trust, creates momentum, and helps customers make confident decisions over time. Because in Ag, sales cycles are long. Relationships matter. And most deals aren’t won in one conversation. Georgia shares practical closing strategies she teaches inside her workshops, including: Why “let me know” quietly kills momentumHow to use micro-closes throughout the sales processThe difference between pressure and progressWhy hearing “no” is actually valuable informationReal examples from her coaching business and onion seed sales roleDifferent closing styles every sales rep should have in their tool beltHow transparency can strengthen trust in the sales cyclePractical next-step questions you can start using immediatelyThis episode is packed with practical examples, paddock conversations, and real-world sales lessons from over 15 years in agricultural sales. If you’ve ever struggled to ask for commitment, feared rejection, or felt awkward closing… this episode is for you. Closing isn’t about pressure.It’s about helping people make decisions and keeping the conversation moving forward. 🎧 Listen now and challenge yourself this week:In every sales conversation, ask for one next step. Not the order.Just movement. To purchase my book: Link here #SellingInThePaddock #AgSales #Agriculture #SalesTraining #Leadership #Communication #ClosingTheSale #Agribusiness #SalesConfidence #Podcast

    25 min

  6. 18 May

    Ep 63 - Why Great Teams Don’t Happen by Accident | Jess Weiss on Leadership, Culture & Accountability

    This week on Selling in the Paddock, I sit down with Jess Weiss, founder of Human Tribe — a leadership and people development consultancy built on one simple belief: When people thrive, businesses thrive. Jess shares her journey from personal trainer to leadership consultant and why managers are one of the biggest levers for performance, culture and wellbeing inside any organisation. We unpack: Why technically strong people often struggle in leadership rolesThe difference between high-performing individuals and high-performing teamsWhy culture is behavioural, not fluffyThe danger of keeping toxic high performersAccountability, KPIs and creating genuine buy-inWhy discomfort is essential for growthThe neuroscience behind pushing yourself outside your comfort zoneAI, leadership and the future of workplace performanceWhy great managers change the trajectory of people’s livesThere are so many practical takeaways in this episode for leaders, salespeople, business owners and anyone wanting to build stronger teams and better workplace culture. “A bad culture will beat a good person every time.” A massive thank you to Jess for such an honest, insightful and energising conversation. 🌐 Human Tribe💼 Jess Weiss LinkedIn

    46 min

  7. 11 May

    Ep 62 - “Go Outside”: The Simple Advice We’ve Forgotten | Debbie Feyh

    Today on Selling in the Paddock, I’m joined by Debbie Feyh from Go Experience Nature, joining us all the way from Kansas in the United States. Debbie is a farmer’s daughter, farmer’s wife, entrepreneur and passionate advocate for reconnecting people back to nature, agriculture and the outdoors. This conversation goes far beyond farming. We chat about: Why people are becoming disconnected from natureThe mental and physical benefits of slowing down and getting outsideCommunication in agriculture and why farmers need to tell their story moreConsumer understanding around food production and farming practicesHealthy soil, healthy food and healthy peopleTeaching the next generation to reconnect with the outdoorsEntrepreneurship, purpose and building something meaningful from the ground upThere are also some beautiful moments throughout this episode around grief, perspective, family and learning to notice the world around us again. A powerful conversation about agriculture, communication and being human. 🎧 Listen now and let me know your biggest takeaway. You can connect with Debbie and learn more about Go Experience Nature here:https://www.goexperiencenature.com/ 📘 My book:Selling in the Paddock — People First Conversations for Selling Confidently in Agriculture Available here:Selling in the Paddock: A Proven, People-First Framework for Selling with Confidence in Agriculture eBook : Stormont, Georgia: Amazon.com.au: Kindle Store

    31 min

  8. 4 May

    Ep 61 - Assume Nothing, Stay Curious: Building Real Relationships in Ag with Nathan Hrnicek (NutraDrip)

    In this episode of Selling in the Paddock, I’m joined by Nathan Hrnicek from NutraDrip — an ag conversationalist, sales leader, and someone who genuinely lives and breathes connection in agriculture. Nathan shares his journey from construction into ag sales, the lessons that shaped him, and why curiosity — not confidence — is the real superpower in this industry. We dive into what it actually looks like to build rapport (hint: it’s not talking about your product), how to show up on farm with the right intent, and why some of the best sales conversations start with a simple question: 👉 “Tell me about yourself.” Nathan’s path into agriculture and salesWhy feeling “behind” can actually make you betterThe power of mentors and creating safe environments to learnHow to build genuine rapport (without the “verbal diarrhoea”)Why curiosity beats assumptions every timeThe reality of farmer sentiment right now and showing up with empathyThe “gazelle vs cheetah” mindset and how Nathan approaches performanceWhat it really means to serve first in salesAssume nothing. Stay curious about everythingRapport isn’t built by talking — it’s built by listeningEvery driveway is a new conversation, not a repeat of the last oneSales isn’t about pushing product — it’s about understanding peopleYou don’t need all the answers — you need better questions“Put your agenda on hold… and actually care about the person you’re talking to.” Nathan Hrnicek is Director of Sales at NutraDrip, a family-owned business focused on helping farmers maximise performance through irrigation, agronomy and innovation. He describes himself as an “ag conversationalist” — someone driven to connect people, share ideas, and constantly pursue better outcomes across agriculture. If you’re in ag sales and want to sharpen how you show up in conversations — this one’s for you. 👉 Share this episode with a mate in the industry 👉 And if you haven’t already, follow Selling in the Paddock for more real conversations like this

    38 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.

Information

  • Creator
    Georgia Stormont
  • Years Active
    2025 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Georgia Stormont
  • Show Website
    Selling in the Paddock

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