The Breaking and Entering Show

Breaking and Entering Media
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The industry's first weekly marketing news show

  1. 3 DAYS AGO

    Adidas "Backyard Legends" Instant Classic with Chalamet, Messi & Bad Bunny, B&E's First-Ever Voicemail Segment & How to Build a Stronger Creative Portfolio

    Adidas just dropped "Backyard Legends" — a five-minute World Cup film and it is an instant classic. Timothée Chalamet assembles a team of football legends to challenge an undefeated local street crew. The cast: Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, and a CGI de-aged Beckham, Zidane, and Del Piero brought back to their 90s selves. The opening line from Chalamet to Bad Bunny is already circulating everywhere: "What do I know about soccer? Nothing. I know about football, Benito. Football." Made by LOLA USA — the brand new Omnicom agency just formed from adam&eveDDB New York and 180 US — and directed by Mark Molloy. Five minutes. Watch the whole thing. In the WORLD FAMOUS TWO MINUTE DRILL: Maury Povich is back with a TV reboot — and AI is being used to determine the paternity results. Lay's built an epic watch party activation for the World Cup. Keystone Light made the Kapple — an apple beer — and it is real. Panera dropped a "Call Your Mom" campaign. And Ciara Miller is the face of Old Navy's summer. Then — B&E's first-ever voicemail segment. We asked the industry to call in with their best ideas and pitches. Senior Strategist Chirag Khushalani called in from Dubai. Ideas on the table: a LinkedIn pitch, a Harry's idea, and a strong case for more blimps. We're playing the voicemails live. Then Aisha Hakim, freelance Creative Director, and Ryan Durr, Executive Creative Director at Golin, join us. For the past couple of years they've been interviewing 25-plus CCOs, creative directors, and recruiters — including Jeff Kling, Colleen DeCourcy, Craig Allen, and Oriel Davis-Lyons — to build the most comprehensive guide the industry has ever seen on how to build a stronger creative portfolio. The book goes beyond the work. It's called "Beyond The Work." We talk about what the industry's best actually want to see. Michael Osbourn, Head of Strategy at Special NY, joined the Show to discuss his new position. "Now more than ever is a time for indie agencies." He spoke on his role at Special and his plans for the future. Last! We had Alastair Merry on the show, live from CANADA!

    1hr 42min

  2. 4 DAYS AGO

    Global CEO of Ogilvy, The Guardian Remakes Its 1986 "Points of View" GOAT Ad 40 Years Later, AB InBev Three-Peats Cannes Marketer of the Year & O Boticário's "Departures" Will Make You Cry

    The Guardian just remade one of the greatest ads ever made. The original 1986 "Points of View" spot — known as "Skinhead" — was created by BMP DDB and directed by Paul Weiland. It shows a skinhead rushing toward a behatted gentleman, appearing to wrestle his briefcase away, until the wider frame reveals he was pushing him out of the path of a falling pile of bricks. "But it's only when you get the full picture you can understand what's going on." Voted seventh best ad ever by The Drum. Forty years later, Lucky Generals brought it back — same director Paul Weiland, same actress Kathy Burke — now reframed in the context of misinformation and fake news. It is worth your full attention. In the WORLD FAMOUS TWO MINUTE DRILL: AB InBev just became the first company in Cannes Lions history to win Creative Marketer of the Year three times — 2022, 2023, and 2026. They won 37 Lions at last year's festival. The Global Effie Index named them the world's most effective marketer for the fourth year in a row. Marcel Marcondes is doing something that nobody else has been able to replicate. Norm de Greve is departing as Chief Growth Officer of GM. Old Navy appointed Michael Francis as Chief Customer Officer as part of its ongoing brand turnaround. TikTok's Global ECD Tom Skinner is departing after six years building creative culture at the platform. And O Boticário just released "Departures" — a Mother's Day film from AlmapBBDO about a mother saying goodbye to her child at every stage of life, from baby to the day he leaves home, set to Damien Rice's "The Blower's Daughter." 64% of conversations about empty nest contain elements of sadness and loneliness. This film reframes all of it. Watch it. We'll wait. Then Miranda Shanahan joins us live. Her TikTok theory on the masculine-ification of marketing crossed 1.2 million views — she argues that job titles like "growth engineer" and "UGC engineer" are rebranding traditional marketing roles with male-coded technical language to make them feel more legitimate. Fast Company picked it up. The industry is still talking. She breaks it all down live. Caroline Ingeborn, COO and Head of Marketing at Luma, joins to talk about AI's place in creativity. Their creative brief challenge has pulled in respected industry names and reignited creative energy across adland. She believes AI should accelerate creative taste — not replace it. Fresh off Adweek's Creative 100: Joey Johnson and Shelby Tamura of Mother LA join us to talk about Sonic's "Sip to That" — a celebration of small wins built around Sonic Refreshers, featuring comedians playing themselves in funny, relatable moments. They'll walk us through the work and share what's actually working in their creative process right now. And to close: Ogilvy's major sports marketing power play. Ogilvy officially invested in Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. Vickie joins us alongside Laurent Ezekiel, Global CEO of Ogilvy. We're asking why Ogilvy is betting this heavily on sports, creator culture, and athlete-led influence — and what they see in where fandom is heading.

    1hr 44min

  3. 5 DAYS AGO

    GameStop's $56B eBay Bid, Spirit Airlines Shuts Down, Canva's Secret Activation Revealed, BBH CSO of the Year Samantha Deevy & Squarespace's NYC Social Series

    GameStop CEO Ryan Cohen made an unsolicited $55.5 billion offer to buy eBay this week. GameStop is worth about $11 billion. eBay is worth about $46 billion. When CNBC's Andrew Ross Sorkin and Becky Quick pressed him on how the math worked, Cohen said "the details are on our website" multiple times and at one point said "I don't understand your question." It became one of the more memorable TV moments of the year. We are starting there. In the WORLD FAMOUS TWO MINUTE DRILL: Adweek dropped the Creative 100. Spirit Airlines officially ceased operations on May 2 after a government bailout fell through — 17,000 jobs gone, the last flight landed in Dallas at midnight. Fox dropped its World Cup ad. Ogilvy invested in NIL agency Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. And Zoom has a dedicated internal team — their own SWAT team — whose entire job is to keep the Zoom brand visible and well-described on ChatGPT and Gemini. Genuinely interesting strategy and genuinely a sign of where brand management is going. First on the show: Canva's secret squirrel activation is revealed. Rafa Segri, Head of Creative and ECD North America at Canva, and Brian Siedband, Co-Founder and CCO of Quality Meats, join us to pull back the curtain on a campaign B&E got a sneak peek of. We're showing the assets live. Then Samantha Deevy, CSO of BBH USA and Adweek's CSO of the Year. Under her leadership: 75% year-over-year agency growth, 75% pitch win rate, 18 new brands added including Arby's, Bacardi, Grey Goose, Patrón, and Goodyear, 27 campaigns launched in a single year, and a strategy team that tripled in size since she joined in 2023. She joins us to talk about the win and walk us through BBH's new Goodyear campaign. And to close: Nate Skinner, Senior Director of Global Brand at Squarespace, joins us to talk about Renewwwal — the social-first series where Squarespace's fully in-house team redesigns iconic NYC small business websites and turns it into branded entertainment. No external agencies. Just a Super Bowl team doing daily social content about Luigi's Pizza and the East Village Meat Market.

    1hr 36min

  4. 30 APR

    Lola USA Launches, Goldman Sachs Bets on AI Marketing, Goodby Wins Rao's, 818 Tequila CMO Kathleen Braine & Billion Dollar Boy Ad Age Agency of the Year

    Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast. In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweiser's 150th birthday summer campaign is running and it is flag-heavy. And Omnicom collapsed 180 and adam&eveDDB New York into a brand new agency called Lola USA — bringing the globally beloved Lola brand stateside for the first time, led by CEO Agathe Guerrier and CCO JD Jurentkuff, with Porsche, adidas, Molson Coors, JetBlue, and Disney already on the roster. First on the show: John McKelvey and Luke McKelvey — Co-Founder CCO and Co-Founder CEO of an award-winning independent agency — join us for a look inside what it actually takes to build and run a shop doing work for Nike, Beats, Rocket, Poppi, and iShowSpeed. Then Kathleen Braine, CMO of 818 Tequila and KHLOUD — two Kardashian/Jenner family brands. She joins us to talk about what it looks like to market both, and the just-announced strategic partnership between 818 and Sazerac, which gives the brand national scale and expanded distribution. Celebrity-founded brand to legitimate spirits player — this is that story. And to close: Ed East and Piet Southey of Billion Dollar Boy — Ad Age's Social Media and Influencer Agency of the Year. Nearly $70 million in revenue in 2026, up from $34 million in 2024. 300+ campaigns, 2,500 creators, 4 billion impressions, 42 markets. The numbers are real and we get into how they built it.

    1hr 28min

  5. 30 APR

    Yung Lean's Sick Music Vid, Omnicom's First Quarter as New Omnicom, & Spectra's Social-First Empire

    A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning. In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large. First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about what's actually working in social right now. Then Dan Salkey, Co-Founder of Small World, joins us to break down Entertain or Die 3.0 — the third edition of his annual report ranking 100 brands across 16,200 US consumers on how well they entertain. Top performers: Dr. Squatch, BuzzBallz, and LEGO. The core thesis is simple and it's proving out: entertainment-first brands are outperforming everyone else. Jack Byrne and Jordan Zwang, Co-Founders of Spectra, join us next. They built Sidetalk, the NYC viral street show. They're Forbes 30 Under 30. And now through Spectra they run social for NBA teams, Fanatics, and more — building the next generation of social-first entertainment IP. And to close: Natalie Lennox, Executive Director of Strategy at Apollo Partners. She repositioned Delta from airline to experience brand, was the first marketing hire at Feather during Series B, and led Atolla through acquisition by Function of Beauty. She just joined Apollo Partners and joins us to talk about what brand transformation actually looks like.

    1hr 35min

  6. 28 APR

    Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup

    Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy.

    1hr 52min

  7. 23 APR

    David Droga Joins the Show Ahead of his AAF HOF Induction

    That, and more. Today, let's talk about it.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    1hr 3min

  8. 22 APR

    Webby Award Winners, Google Brand of the Year, Nike "So Win" Creative of the Year Whitney Downing & JCPenney CMO Marisa Thalberg on the Yes JCPenney Campaign

    The 30th Annual Webby Awards just dropped their winners. Google is Brand of the Year with 13 Webby wins and 18 People's Voice wins. DEPT took home Agency of the Year. iHeartMedia won Podcast Company of the Year. PBS took Media Company of the Year. And Claude Code won Best Product in AI. A big night for the internet — and a fun one to dig into. In the WORLD FAMOUS TWO MINUTE DRILL: Starbucks and The Devil Wears Prada are back for a second collaboration. Miller Lite dropped a tea set. Gatorade turned their bottles into jerseys ahead of the sports season. Venmo launched "Between Friends" — a new campaign built around how friends actually use money together. And it's Earth Day — Miracle-Gro is out with a new campaign today. First on the show: Jeph Burton and Hunter Hampton, co-founders of The Circle — the new independent studio launched by two former Executive Creative Directors at Johannes Leonardo. They built the adidas Originals and Instagram creative playbook. Now they're doing it their way — small team, senior talent, no traditional client model. They call it "Cultural Gravity." We get into it. Then Marisa Thalberg, CMO of Catalyst Brands, joins us on Zoom. She oversees JCPenney, Aéropostale, Eddie Bauer, and Brooks Brothers and has been named to Forbes' World's Most Influential CMOs list five times. The "Yes, JCPenney" campaign from Mischief drove same-store traffic up 900 basis points, doubled Gen Z consideration, and just won Ad Age's Best ROI Campaign at the Creativity Awards. A genuine turnaround story. And to close: Whitney Downing, Art Director at Wieden+Kennedy Portland and Ad Age's Creative of the Year. She led Nike "So Win" — the campaign that brought Nike back to the Super Bowl after nearly 30 years, centered on women athletes including Caitlin Clark, Sha'Carri Richardson, and A'ja Wilson. Five stars from Ad Age. We talk about the work.

    1hr 29min
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The industry's first weekly marketing news show

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  • Creator
    Breaking and Entering Media
  • Years Active
    2K
  • Episodes
    34
  • Rating
    Explicit
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    © Breaking and Entering Media
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    The Breaking and Entering Show

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