In Conversation with Jess and Stef: Creating a Shoe Brand

In this episode, Jess and Stef sit down together to talk about the journey of building their shoe label, TWOOBS. True to form, the sisters are completely honest as they pull back the curtain on their much loved footwear brand, chatting about challenges they’ve faced, and tricks and tips they’ve picked up along the way.
Jess and Stef tell the story behind how they launched TWOOBS at New York Fashion Week for just $500, and reflect on why no one was really buying their shoes when they first launched. They also chat about the importance of mentors, why they are firm believers that building a brand is a long game, and reveal the secret behind how they landed their dream collab.
Check out the NYFW stunt the girls chat about in the episode here.
You can find Jess and Stef on Instagram at @howtwolive. You can find TWOOBS on Instagram, and shop the shoes online here.
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To get in touch, email contact@howtwolive.com.
CREDITS
Audio by: Giddy HeineProduced by: Simone PolanenMusic by: KausyCoordinated by: Bianca Wittner

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