Listen if: You want to build up your brand without breaking the bank.
In this episode, Jess and Stef sit down together to reveal the secrets behind one of their most commonly asked questions: How did you pull that off? They spill their top tips and tricks for brands, businesses and influencers on how to get scrappy, including creating unique brand activations, pop up stores, press, and brand buzz, without spending big.
Tune in as the sisters share their process for coming up with creative ideas, along with some of the best stories that have happened along the way, including how they managed to DIY the most epic fairy-floss toned pop-up store after being quoted $20k for a professional job. Plus, they reveal how they pulled off the ultimate stunt, their footwear label TWOOBS taking over at Coachella, without even leaving the house…
Be sure to check out pics of the HTL Store here and here, the TWOOBS pop-up at David Jones here, and the video of TWOOBS at Coachella here.
You can find Jess and Stef on Instagram at @howtwolive.
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Audio by: Giddy Heine
Produced by: Simone Polanen
Music by: Kausy
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