Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Peter Sloterdyk on why brands must stop pandering to purposes
Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the Mumbrellacast.
Speaking to Mumbrella's head of content, Damian Francis during Pride Month, Sloterdyk delivered a strong opinion on the growing regularity of brands attaching themselves to causes, particularly when it is without the necessary thought required to do justice to the strategy.
Sloterdyk spoke to Francis for the Mumbrellacast over 45 minutes in a wide-ranging interview that touched on running the marketing for one of Australia's most well-known startups from the other side of the world (Denver, Colorado), taking on the leadership of the technology side of the business as well as marketing, and toning down some of the messaging in order to appeal to a wider market while not losing the Koala authenticity.
Why on earth would you relaunch a magazine in a declining print market?
Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020's first clash, with 1.911 million viewers across metro markets, making it the top-rating program of the year to date. So how did the first clash of the series compare to ratings from previous years, what impact is 9Now having on audience numbers, and what do media buyers think about it all?
This week Hearst Magazines International announced that Harper's Bazaar will relaunch its iconic glossy magazine in Australia. The debut issue of Harper's Bazaar Australia, a special collector's edition, will hit newsstands in September 2021. It has since been revealed that Eugenie Kelly will again take the helm as editor-in-chief. The team discusses whether magazines are really viable option in 2021 amid a declining print market.
Independent agency Howatson + White has announced a string of appointments across both its Melbourne and Sydney offices. The appointments total 14 and include hires in the creative and strategy teams. The agency now has 40 staff and 10 roles out to market, but Howatson + White has non-compete with CHE Proximity, so where are the new staff coming from, and when will the agency announce new clients?
Plus, Zanda Wilson chats with OMD chief executive officer, Aimee Buchanan. The Omnicom agency has started the year with some significant account wins including the Victorian Government master media account and Canva, and Buchanan reveals how will OMD look to continue its momentum in 2021, and explains why she won't walk away from the CEO role lightly.
Why Matt Knapp left Dollar Shave Club and what's next
Former Dollar Shave Club VP and executive creative, Matt Knapp, is the latest guest on Mumbrella's new weekly standalone interview series, and joins Damian Francis this week for an extended chat.
In it, Knapp chats about pulling the pin on his US adventure when COVID hit hard in April 2020, and how he came to the decision to move back to Australia a year earlier than planned.
He speaks about a desire to do new things beyond "worrying about how to sell razors", and how that drove him to spread his wings beyond Dollar Shave Club, though he continues to freelance for the company and says he still has a lot of love for the brand.
Radio ratings deliver a shake up in the Sydney market
The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades?
Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub, as revealed by Mumbrella. The purchaser is the fast-growing New Zealand-based holding company Attivo, which is led by Cam Murchison, a former Ogilvy and DDB executive. The Mumbrella team breaks down the implications of the move for IPG and how Attivo got the deal over the line.
Industry stalwart Brent Hill has resigned from his position with the South Australian Tourism Commission (SATC), having joined the body in 2015. The SATC has appointed Erik de Roos as executive director of marketing in his place. Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market-leading. He was even touted for the top job at Tourism Australia at one point, so what legacy does he leave the industry?
Plus, Damian Francis chats with Fiftyfive5 director Estelle Goh about why local is wildly important for brands, how consumers have changed since the beginning of the global pandemic, and the big shifts and where society will settle.
Why Christian O'Connell's move to Australia was the biggest gamble of his life
Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM - a move that has paid dividends. In this chat with Mumbrella's Tim Burrowes, O'Connell goes behind the stories contained his new book 'No One Listens To Your Dad's Radio Show', to talk about the move itself, the impact on his family, and more.
Why some companies pay less tax by earning more revenue
This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only $155.34 million is taxable, however, with that figure down from $167.1 million in 2019. So how is Facebook able to take in more revenue but pay less in tax?
A near-two year saga around the rights to Australia's premier football competition came to a close this week when ViacomCBS signed a five-year deal with the Australian Professional Leagues (APL) to broadcast the A-League and W-League on Network Ten and also new streaming service Paramount+. The platform will launch on 11 August, so will football fans in Australia sign up to Paramount+ for $8.99 a month, and will it prove to be worth the reported $200 million investment from ViacomCBS?
Clemenger Group is set to give staff who had a temporary pay reduction in 2020 and earn less than $200,000 a 5% pay increase, Mumbrella revealed this week. The decision to give staff the increased pay, to be paid monthly, was announced last week by the group's management after Mumbrella reported significant unrest within the group following changes made to staff pay and hours, among other things in 2020. The team runs the rule over the latest news, as well as a report from Hays that found just under half of media and marketing employers do not expect to give pay rises this year.
Plus, Vanguard's first-ever head of marketing, Louise Eyres, joins Mumbrella to chat about the investment management company's debut Aussie campaign, and why Vanguard chose to work with TBWA on the creative for the campaign.
Usually a great overview of the week in media, although todays 20 min discussion of Studio 10 at the start of the podcast was snoozeworthy.
Please lead with the new headlines of the week upfront ☺️.
Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery
Don’t waste your time
Tried to stay with the podcast post all the personnel changes this year but have given up. Final straw was being told in the year in review ep that an article was popular because ‘people enjoy women fighting’. What year is it???
There are better and more insightful podcasts out there, don’t waste your time with this one.