120 episodes

Joanna Oakey from Aspect Legal brings her decades of experience in law and in business to help provide smart legal tips for business owners and managers. Get educated on how you can protect your business from common costly mistakes that affect businesses in the areas of trademark, brand protection, intellectual property, contract law, employment law, dispute resolution and litigation.

Talking Law Joanna Oakey, Aspect Legal

    • Business
    • 4.8 • 12 Ratings

Joanna Oakey from Aspect Legal brings her decades of experience in law and in business to help provide smart legal tips for business owners and managers. Get educated on how you can protect your business from common costly mistakes that affect businesses in the areas of trademark, brand protection, intellectual property, contract law, employment law, dispute resolution and litigation.

    [EP 121] Common Misconceptions in Trademark Registrations Outside Australia

    [EP 121] Common Misconceptions in Trademark Registrations Outside Australia

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    In this episode, we talk about proof of use of trademarks in the United States. Aspect Legal’s very own Robyn Purdy is on board to tackle this subject and the things about it that businesses usually get wrong.

    We bust some of the most common myths related to the registration of trademarks and explain the issues with the concept of “worldwide protection”. We also examine the nuances of registrations in the United States compared to those in Australia, as well as the things that could happen if you don’t have proof of use of your trademark.



















    * Speak to a lawyer about an issue you are facing now

    * Leave us a message with a legal issue that you want us to cover on the podcast

































    Episode Highlights:







    * Misconceptions about trademark registrations

    * No such thing as worldwide protection

    * Nuances of registrations in the US vs. in Australia

    * What happens if you don’t have proof of use?

    * Key takeaways



















    Connect with Robyn Purdy:



















    * Book in a Free call with Robyn

    * Send an email to Robyn



















    Are you enjoying the podcast? Listen to the episode here and leave us a review:











    * iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2











    Our General Legal Services

    Are you looking for a top quality legal team to assist you in your organisation?

    Aspect Legal is an innovative commercial legal practice that specialises in providing fast and professional services for their clients. Our commercial legal services cover a wide spectrum of disciplines - contract law, dispute resolution, business sales and acquisitions, brand protection and IP.

    We work with clients both large and small, and we’re all about helping you grow while protecting you from the unexpected storms of business. If you’d like to chat about how we might be able to assist you, simply head over to our website at aspectlegal.com.au to book in time for a free discussion with one of our lawyers. So get in touch today!













    Disclaimer: The material contained on this website is provided for general information purposes only and does not constitute legal advice. You should not depend upon any information appearing on this website without seeking legal advice. We do not guarantee that the contents of this website will be accurate, complete or up-to-date. Liability limited by a scheme approved under Professional Standar...

    • 1 hr 5 min
    [EP 119] Branding and Brand Protection for medical and allied health practices

    [EP 119] Branding and Brand Protection for medical and allied health practices

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    In this episode, we talk to Michelle Tayler of Marketing Practices about branding and brand protection,  and why they are important in safeguarding your business. We also discuss branding from different perspectives: the marketing perspective and the legal perspective.

    Today’s podcast episode is directed specifically to businesses in the health industry. Michelle Tayler and our host Joanna Oakey examine closely the ways of creating a brand that can stand the test of time. They discuss the secrets to marketing including brand consistency, do's and don'ts in building a unique brand identity, and the legal considerations involved in those areas. They also discuss the different ways you can protect your brand, particularly using trademarks and trademark registrations.





















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    Episode Highlights:



    * Why are we talking about this

    * Creating a brand that can stand the test of time

    * Thinking about the now

    * The secret to marketing: Brand consistency

    * Giving your brand a unique identity

    * Do's and don'ts when building your brand identity

    * Ways to protect your brand

    * Trademark and registration

    * Answering questions















    Connect with Michelle

    Marketing Practices Website

    Email Michelle Tayler

    Michelle Tayler on Linkedin

    Are you enjoying the podcast? Listen to the episode here and leave us a review:



    * iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2















    Download the PDF transcript of this episode













    Our General Legal Services

    Are you looking for a top quality legal team to assist you in your organisation?

    Aspect Legal is an innovative commercial legal practice that specialises in providing fast and professional services for their clients. Our commercial legal services cover a wide spectrum of disciplines - contract law, dispute resolution, business sales and acquisitions, brand protection and IP.

    We work with clients both large and small, and we’re all about helping you grow while protecting you from the unexpected storms of business. If you’d like to chat about how we might be able to assist you, simply head over to our website at aspectlegal.com.au to book in time for a free discussion with one of our lawyers. So get in touch today!













    Disclaimer: The material contained on this website is provided for general information purposes only and does not ...

    • 1 hr 8 min
    [EP 118] Tips and Tricks with Shareholders Agreements

    [EP 118] Tips and Tricks with Shareholders Agreements

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    In this episode, we talk about shareholders’ agreements and why we need to use them. We have on board Aspect Legal’s very own Claire Bibby to talk about the importance of having shareholders’ agreements,  some of the most common issues that we've seen around them, and the most important things to consider in their use.

    Claire and our host Joanna Oakey run through the list of issues related to shareholders’ agreements and their importance, including important considerations such as understanding whether you are buying voting or non-voting shares, whether you have (or want to have) a right to a position on the board, what documentation you should ensure you get access to, dispute resolution tools and the best ways to use them, and much more.





















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    Episode Highlights:



    * The issues we want to avoid

    * Why is a shareholders agreement important?

    * Decision making

    * What to consider when selling your shares

    * Dispute resolution tools

    * Final takeaways















    Connect with Claire Bibby



















    * Book in a Free call with Claire

    * Send an email to Claire



















    Are you enjoying the podcast? Listen to the episode here and leave us a review:



    * iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2















    Download the PDF transcript of this episode













    Transcript below!

    Note: This has been automatically transcribed so will be full of errors! We are not providing it to you as a word-perfect version of the podcast but just as an easy way to provide you with a different way to be able to scan for components of the podcast that might be relevant to you if you are the kind of person that likes a transcript!













    Joanna: Hi, it's Joanna Oakey here and welcomes back to Talking Law, a podcast proudly brought to you by our commercial legal practice, Aspect Legal. Now today we have on the show the amazing and fabulous Claire Bibby, from our very own Aspect Legal to talk today all about shareholders agreements. What to do and what not to do.

    Claire: Let's go for it.

    Joanna: I'm sure people buy now and not wanting out of this podcast, a boring, old lecture on legal stuff. Well, I guess what we're doing today is we're talking about shareholders agreements.

    • 25 min
    [EP 117] Intellectual property ownership – tips and tricks

    [EP 117] Intellectual property ownership – tips and tricks

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    Does intellectual property form a large part of the value in your organisation (or perhaps in an acquisition target you are considering)? In this episode, we talk about tips and traps in IP ownership. And in particular, how to establish who actually owns the intellectual property in your organization. 

    Joining us today is Aspect Legal’s very own Special Counsel, Robyn Purdy to talk about this important area. Robyn and Joanna discuss intellectual property - including what is chain of title (and how to establish it), the difference in dealing with intangible assets like intellectual property in comparison to physical assets, and what to look out for in understanding and protecting the value of IP within your organisation.





















    * Speak to a lawyer about an issue you are facing now

    * Leave us a message with a legal issue that you want us to cover on the podcast

































    Episode Highlights:



    * Some issues we often see when it comes to intellectual property ownership

    * Authorship and economic rights

    * What is an intellectual property?

    * What is meant by chain of title?

    * Physical assets and intangible assets

    * The preparation process for an IP audit















    Connect with Robyn Purdy



    * Book in a Free call with Robyn

    * Send an email to Robyn



    Are you enjoying the podcast? Listen to the episode here and leave us a review:



    * iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2















    Download the PDF transcript of this episode













    Transcript below!

    Note: This has been automatically transcribed so will be full of errors! We are not providing it to you as a word-perfect version of the podcast but just as an easy way to provide you with a different way to be able to scan for components of the podcast that might be relevant to you if you are the kind of person that likes a transcript!













    Joanna:  Hi, it's Joanna Oakey here and welcomes back to Talking Law, a podcast proudly brought to you by our commercial legal practice, Aspect Legal. And here on the show today we have the fabulous Robin Purdy from our very own Aspect Legal. Robin, welcome back on the show. I'm sure you're excited.

    Robyn:  Thanks, Jo. I love being here, always exciting to do a podcast with you.

    Joanna:  Oh, don't lie. Hahaha. I love it.

    Joanna:  Today we are talking about tips and traps in IP ownership. And in particular, we're talking about this issue that has come up quite a bit lately, from a number of perspectives, which we'll discuss, that relate to issues invalidating the chain of title ie who actually owns the intellectual property in your organization, and maybe Robin, you can give us a quick snapshot of some of the issues th...

    • 30 min
    [EP 116] A case study into building, licensing, franchising and then exiting a business: The inside story!

    [EP 116] A case study into building, licensing, franchising and then exiting a business: The inside story!

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    In this episode, we talk to multiple business awardee and Author of ONE LIFE - How to have the life of your dreams – Tina Tower. Tina, together with our host Joanna Oakey, talks all about her experience in starting, growing, licensing,  franchising - and finally exiting her business. This is an incredibly raw and insightful story - and essential listening for every business builder who has ever gone through tough times and is looking for the light at the end of the tunnel. 

    We start our discussion by touching on Tina’s first-ever business, how she built it from the ground up, and how franchising helped in growing her business. 

    Tina busts some common myths about franchising which she has personally seen and experienced, to give us an insight into the reality (which is very different to the appearance!). 

    We also get to hear Tina’s amazing and inspiring story of hard work and sacrifice in building and growing her business, which later on enabled her to make a fabulous exit.



    More about Tina Tower

    Tina Tower has captured attention with her raw and real approach to building business and her willingness to share her failures as well as her successes. Tina is an example of what happens when you define what you want in life and go after it with all you’ve got.

    Tina has won multiple business awards including the Australian Telstra Young Business Woman of the Year and has been featured on Sky Business, The Huffington Post and The Financial Review. She now runs a wildly successful online business, continues to travel the world with her family, and shares her skills and knowledge with other entrepreneurs through her online business program – Her Empire Builder.





















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    * Leave us a message with a legal issue that you want us to cover on the podcast

































    Episode Highlights:



    * Tina Tower on building and growing her first business

    * Myths vs. realities of franchising

    * The differences between licensing and franchising

    * Work and sacrifice in building and growing a business

    * Exiting a business - the truth you wish you had been told!















    Connect with Tina

    Tina Tower website

    Tina Tower on Linkedin

    Tina Tower on Instagram

    Tina Tower on Facebook

    Tina Tower on Twitter

    Check out Tina Tower on Youtube

    Relevant Episode:

    [EP 1...

    • 30 min
    [EP 115] Lessons from Victoria Beckham’s trademark battle – and how this is relevant to your business

    [EP 115] Lessons from Victoria Beckham’s trademark battle – and how this is relevant to your business

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    In this episode, we talk to Aspect Legal’s trade mark expert, Grace Yi all about the recent trade mark battle over the letters “VB” between former Spice Girl Victoria Beckham and an Australian skincare company and how this can be very relevant to you and your business.

    We start off the discussion by touching on the most common mistake people make when it comes to dealing with trade marks which is to completely rely on just the use of your brand. Business owners need to understand that although this area might seem to be straightforward, it is actually quite complex. Grace together with our host Joanna Oakey then talk about the actual trade mark battle that Victoria Beckham and an Australian skincare company had. The Australian based skincare company sought to register the letters “VB” under cosmetics and beauty services which appeared in a trade mark journal in 2018. Beckham opposed the use of the letters "VB" in trade marks saying she had been using her mark in Australia since 2016. Victoria Beckham's lawyers argued that the use of the letters would "deceive or cause confusion" in Australia but on the basis that Beckham’s reputation specifically in relation to cosmetics and beauty services was not strong enough, IP Australia rejected the claim.

    Business owners don’t fully appreciate how strong their protection in their trade mark is until the day that they need to use it. Both Grace and Joanna then agree that if Victoria Beckham could have registered her trade mark for VB earlier then she would have been likely to succeed. Without that registration there simply wasn’t enough evidence to establish any likelihood of consumer confusion, and that was the main reason why she did not succeed in opposing the application.





















    * Speak to a lawyer about an issue you are facing now

    * Leave us a message with a legal issue that you want us to cover on the podcast

































    Episode Highlights:



    * A very common mistake that people make when it comes to trade marks

    * Victoria Beckham’s trademark battle

    * What lodging an opposition means

    * How is this trademark battle relevant to you

    * Final takeaways















    Connect with Grace



    * Book in a FREE call with Grace Yi

    * Send an email to Grace Yi



    Relevant Episodes:

    [EP...

    • 18 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

tarshhawker ,

Love it

Relaxed, informative and easy to listen to and learn from.

Ben Walker Inspire ,

Great info for business owners

As an accountant & business owner, I love the perspectives and guests that Joanna has on her show. Definitely relevant to day to day management of the business.

Rod, Perth ,

Legal gold nuggets

I’ve been surprised how much I’ve picked up from this podcast. Some of the topics can look like they might not be for you but there is always something to learn in the practical and knowledgeable series.

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