178 episodes

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

The Content Byte Lynne Testoni and Rachel Smith

    • Business
    • 5.0 • 46 Ratings

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

    Working with freelancers with Rounded's Grant McCall

    Working with freelancers with Rounded's Grant McCall

    This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable!
    During our conversation, he talks about:
    How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024 and beyond Grant's company Rounded (www.rounded.com.au), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ 
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ 
    Find Rachel www.rachelsmith.com.au 
    Find Lynne www.lynnetestoni.com      
    Rachel's List www.rachelslist.com.au   
    Episode edited by Marker Creative Co www.markercreative.co 

    • 46 min
    Specialising in email marketing with Eman Ismail

    Specialising in email marketing with Eman Ismail

    This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche.
    During our conversation, Eman talks about:
    What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ 
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ 
    Find Rachel www.rachelsmith.com.au 
    Find Lynne www.lynnetestoni.com      
    Rachel's List www.rachelslist.com.au 
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    • 1 hr 3 min
    Web 3 and content marketing with Bec Haddad

    Web 3 and content marketing with Bec Haddad

    This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating!
    We talk about:
    What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ 
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ 
    Find Rachel www.rachelsmith.com.au 
    Find Lynne www.lynnetestoni.com      
    Rachel's List www.rachelslist.com.au 
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co 

    • 40 min
    Successful freelancers: stylist, writer and photographer Jessica Bellef

    Successful freelancers: stylist, writer and photographer Jessica Bellef

    This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book.
    Jess talks about:
    How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about and its long journey to publication Connect with Jessica at https://www.jessicabellef.com/ 
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/
    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com     
    Rachel's List www.rachelslist.com.au  
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.
    Episode edited by Marker Creative Co www.markercreative.co 

    • 39 min
    Successful freelancers: Julie Lee and the Medium Rare story

    Successful freelancers: Julie Lee and the Medium Rare story

    This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients.
    Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success.
    She talks about:
    Moving from consumer magazines to content work What makes a successful freelancer Offering strategy to clients What she's learnt as an editor and then moving on the other side How she's found balance in her life and career since moving to Port Macquarie Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ 
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ 
    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com   
    Rachel's List www.rachelslist.com.au
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.
    Episode edited by Marker Creative Co www.markercreative.co 

    • 34 min
    Why blogging isn’t enough for SEO - with Abbey of the Duo Collective

    Why blogging isn’t enough for SEO - with Abbey of the Duo Collective

    This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about:
    Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines It's a great way to understand new developments in SEO and to demystify it all. So much to learn!
    Connect with Abbey & Courtney:
    Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ 
    Website: https://duocollective.com/ 
    Instagram: https://www.instagram.com/duo.collective/ 
    Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe  
    DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap
    4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools
    And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ 
    Find Rachel www.rachelsmith.com.au   
    Find Lynne www.lynnetestoni.com   
    Rachel's List www.rachelslist.com.au 
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co 

    • 45 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

MHLaf ,

Must-have practical advice

Surely this is one of the most practical and helpful podcasts for freelancers? The audio isn’t great but what’s lacking in slick production is made up for by the quality content. Get a pen and paper and be prepared to absorb all the wisdom shared by the expert guests.

RoseTara ,

A great way to learn about freelancing

This is a great podcast to learn about all the different facets of freelancing and writing to marketing and PR - basically everything to do with earning a living off words!

GlossyJunkie ,

Always a good listen!

So many interesting guests and I love the tech tips!

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