The Content Byte Lynne Testoni and Rachel Smith

This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about:
Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation Changing our beliefs and identity about money and finance Clever tools that make his business more efficient Austin is the keynote speaker at Day 1 of The Content Byte Summit, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au 
Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com  
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

Travel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, which just added to the allure!
We talked about:
His early journalism career in India, interviewing Hollywood celebrities Moving to Australia and working in magazines, including Qantas magazine, where he first started travel writing Why he took a digital role during the pandemic and what he learned Why travel writing is hard to do well The mistakes writers make when pitching travel stories to him What a famil (or familiarisation) trip really involves Follow Akash on Instagram: @akash.arora.ink
Don't forget about The Content Byte Summit (which will include a session on Meet the Editors - how to nail the pitch), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au  
Find Rachel www.rachelsmith.com.au       
Find Lynne www.lynnetestoni.com   
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life, about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to have a bidding war for this, her first book. Our discussion covered:
Talking to her mother about her story while she was dying How she approached writing the book and finding a publisher The extensive research involved in the book Why you need a connection to the story you are writing Being true to your own voice and writing style Leaning into your own interests when freelancing  A Brilliant Life (published by Hachette) is available at all bookstores. Connect with Rachelle via her website: https://www.rachelleunreich.com/ 
Don't forget about The Content Byte Summit (which will include a session on Interviewing and the Art of Storytelling), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au 
Find Rachel www.rachelsmith.com.au       
Find Lynne www.lynnetestoni.com 
Rachel's List www.rachelslist.com.au 
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with colleague and friend Liz, Vanessa now boasts some big-name clients and a healthy business.
We chat about:
The difference between freelancing and agency life What it's like to come back to your home town How large agencies work What agencies are looking for from freelancers How she pitches for new business Where she finds clients What being 'content first' means in practice The skills freelancers need right now Here are the tech recommendations Vanessa mentioned:
ColorZilla is a Chrome extension that includes a colour picker, eye dropper, gradient generator and many additional advanced colour tools. Pocket is a Chrome extension that lets you collect articles, videos, and links from across the web and save them in a central place SEO META in 1 CLICK is a Chrome extension that allows you to check metadata and display main SEO information for any site across the web CMS Detect is a Chrome extension that tells you what CMS a website was built on Connect with Vanessa at Slice, https://www.slice.agency/ or via Instagram @slice.agency  
Don't forget about The Content Byte Summit (which will include a session on Growing Beyond Solo), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au 
Find Rachel www.rachelsmith.com.au      
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au 
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.
Episode edited by Marker Creative Co www.markercreative.co 

This week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. 
Justine talks about:
How to be less anxious about money How to manage your tax How important financial goals are for freelancers What success looks like for many of us  Creating a business mindset So much inspiring and practical information!
Connect with Justine and her community via her website: https://www.justinemclean.com/ 
Don't forget about The Content Byte Summit (which will tackle lots of issues about creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au
Find Rachel www.rachelsmith.com.au      
Find Lynne www.lynnetestoni.com    
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: https://www.harpercollins.com.au/9781460762004/all-the-golden-light/. Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. 
She talks about the realities of being a first time author, including:
Learning to market your book Meeting your readers How much you really make as a writer in Australia Doing the research for a historical novel Editing your book and learning how to 'kill your darlings' And why she's now working on a second book Connect with Siobhan on Instagram @siobhan.obrien.author 
Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au 
Find Rachel www.rachelsmith.com.au 
Find Lynne www.lynnetestoni.com 
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co