Tom Bilyeu's Impact Theory

Impact Theory

Mondays: Tom Deep Dives. Tuesday and Wednesdays: In Depth Interviews. Thursdays: The Tom Bilyeu show. Fridays: Tom Bilyeu Live! Uncover the truth behind the headlines and memes in an unbiased pursuit of what’s real.  From interviews and reactions to debates on the most important topics of the day, this podcast will challenge everything you know about current events, the economy, culture, and more. Tom Bilyeu’s Impact Theory helps you thrive in our complex world. Hosted by Tom Bilyeu, a prominent entrepreneur and co-founder of the billion-dollar company Quest Nutrition, Impact Theory covers what matters today. From geopolitics and economics to AI, science, future tech, and beyond, Tom breaks down complex topics into their fundamental elements. Learn how to see the world clearly so you can navigate even the most disruptive era. 

  1. Trump’s Surprising Ukraine Flip, Media Censorship, and the Israel-Palestine Debate

    12 HRS AGO

    Trump’s Surprising Ukraine Flip, Media Censorship, and the Israel-Palestine Debate

    Welcome to Impact Theory with Tom Bilyeu! In this episode, Tom and co-host Drew dive straight into today's most pressing global issues and the ways they're shaping our world—from the unexpected twists in the Russia-Ukraine conflict and Trump's controversial stance, to the role of America and Europe in a rapidly changing global landscape. Tom offers his signature, no-nonsense analysis on what Trump's perspective could mean for the future of the war in Ukraine, why prolonged conflict is so dangerous, and how narrative control—in both politics and media—continues to polarize societies. The conversation doesn't stop at geopolitics; the hosts candidly explore recent controversies from Jimmy Kimmel’s monologue and the evolving debate over free speech, censorship, and how platforms like YouTube shape public discourse. Plus, they unpack the latest on medical misinformation, health advice trends, the role of the UN and NATO, and the ever-volatile situation in Israel and Palestine. Throughout, Tom and Drew aren’t shy about challenging assumptions on both sides—whether it's the cultural dynamics in Russia, the ethics of protest, or the necessity of difficult conversations in a time where emotions and misinformation can run high. So if you're ready for an honest, nuanced, and high-energy breakdown of the headlines you can’t ignore—and maybe a little wisdom about how we all react to authority—this episode is for you. Buckle up, and let’s get legendary! 00:00 Intro 04:00 War, Borders, and Changing Times 06:56 Putin's Escalation and Global Tensions 14:07 Unyielding Ambition for Legacy 17:15 Let Business Model Run Naturally 25:03 Hyper Populism and Argument Strategy 27:37 YouTube Admits Past Content Censorship 32:36 Freedom vs. Dangerous Speech Debate 42:47 "Mindful Consumption: Importance Explained" 43:54 "Caution: Synthetic Compounds' Impact" 49:51 Vision for Global Cooperation 58:08 Global Push for Palestinian Recognition 01:03:36 Addressing Complexities in Israeli-Palestinian Conflict 01:10:33 Safety Concerns at Protest 01:12:02 Victim Blaming and Personal Freedom 01:16:17 Exclusive Live Attendance Bonus Free AI Masterclass: Build a 5-member AI team with ChatGPT so you can start your business in 3 days. Register here:  https://tombilyeu.com/leverage-ai-oct-2 SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 Found Banking: Try Found for FREE at https://found.com/impact What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER:  https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.:  https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 21m
  2. 1 DAY AGO

    Inside The Blob: Soros, NGOs, and the Secret Engine of Foreign Policy Mike Benz Pt 2

    Picking up right where Part 1 left off, Tom Bilyeu and Mike Benz dive even deeper into the shadowy world of influence operations, modern censorship, and information warfare. In this second half, Benz unravels how the censorship-industrial complex formed, the role of AI and social media in real-time narrative control, and the profound consequences of Elon Musk's purchase of X (Twitter) on global discourse and populist uprisings. Tom presses Mike on the “why” behind the intense manipulation of platforms, revealing that the ability to shape language and thought at scale isn’t a partisan game—it's about preserving the interests of entrenched stakeholders across the globe. As global populist movements surge and increasingly polarized narratives grip the world—from America to Germany, the UK, and beyond—Tom and Mike scrutinize the connective tissue animating these phenomena. They explore how radical activists are intentionally seeded and activated by NGOs for regime change; what happens when the playbook is turned inward; and how collateral damage is created when hearts and minds are exploited with little regard for social unity. Mike makes the case for radical transparency as the antidote to soft power abuse, arguing that America can remain formidable on the world stage without turning its own institutions into black boxes. If you want to understand why our world feels so unstable—and what it might take to reform it—this is the conversation you cannot miss. SHOWNOTES00:00 How Censorship and Narrative Control Work in Practice10:51 AI, Social Media, and the Evolution of Influence Operations17:19 The Weaponization of “Russian Disinformation”21:53 Is This About Ideology or Economics? (Deep State/Blob)29:59 How the Censorship Playbook Is Used Against Both Sides32:55 BlackRock, Hedge Funds, and Statecraft Collusion39:31 The EU, International Law, and Global Free Speech44:55 What’s Driving Today’s Populist Uprisings?52:37 Radicalization, Culture Wars, and Collateral Damage01:02:22 Sunshine as Disinfectant: How to Reform the System01:09:01 Where to Follow Mike Benz FOLLOW MIKE BENZ:X (Twitter): https://twitter.com/mikebenzcyberYouTube: Mike Benz CyberRumble: Mike Benz CyberInstagram: https://www.instagram.com/mikebenzcyber/ SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 Found Banking: Try Found for FREE at https://found.com/impact What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER:  https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.:  https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 7m
  3. 2 DAYS AGO

    Media Manipulation, Coup Playbooks, and Economic Warfare Unveiled by Mike Benz Part 1

    Part 1 Shownotes In this eye-opening first part of a special two-part episode of "Impact Theory with Tom Bilyeu," Tom sits down with Mike Benz—former State Department official, executive director of the Foundation for Freedom Online, and a leading authority on the intersection of technology, media, and soft power. Benz unpacks the tangled web of non-governmental organizations (NGOs), the shifting dynamics of global influence, and how soft power has supplanted traditional warfare in the modern era. Tom and Mike go deep into the true origins and motivations behind NGOs, illuminating how many of these organizations operate as statecraft tools, intelligence fronts, and economic levers for the world's elite. From the rise of philanthropic organizations as vehicles for influence to the coordinated manipulation of global media, Part 1 shines a light on the hidden infrastructure behind democracy building, narrative control, and regime change. Mike exposes the intricate interplay between hedge funds, government foreign policy, media, and activism—detailing how policy and profit become inextricably linked through a process he dubs "drafting off of policy." If you’ve ever questioned who really pulls the strings behind elections, color revolutions, and the headlines you read every day, this episode will give you a radical new lens through which to see the world. SHOWNOTES00:00 NGOs as Instruments of Power02:43 History of Elite Media Control05:12 Media Manipulation and American Influence Abroad10:44 Soft Power vs. Military Might12:07 Hedge Funds, Donors, and Policy Manipulation (Soros Example)14:35 The “Blob”: Inside the Foreign Policy Establishment20:31 How Economic Interests Drive Foreign Policy23:01 Color Revolutions: Playbooks and Statecraft29:26 Can These Playbooks Be Used Domestically? (Transition Integrity Project)32:24 The National Endowment for Democracy and Modern “Democracy Building”38:28 Media, Music, and Cultural Warfare44:39 Education, Language, and Censorship as Soft Power FOLLOW MIKE BENZ:X (Twitter): https://twitter.com/mikebenzcyberYouTube: Mike Benz CyberRumble: Mike Benz CyberInstagram: https://www.instagram.com/mikebenzcyber/ SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 Found Banking: Try Found for FREE at https://found.com/impact What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER:  https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.:  https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 3m
  4. How to Future-Proof Your Career From AI and Build Wealth

    3 DAYS AGO

    How to Future-Proof Your Career From AI and Build Wealth

    SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 Found Banking: Try Found for FREE at https://found.com/impact In this high-stakes edition of Impact Theory, Tom Bilyeu takes the stage solo to confront one of the most urgent and transformative phenomena of our lifetime: the rise of artificial intelligence. With a trademark blend of hard data and compelling storytelling, Tom breaks down how rapidly AI is outperforming every previous technological shift—from electricity to the Internet—threatening millions of jobs and forcing an unprecedented global economic pivot. In Part 1, Tom maps out the core economic upheaval caused by AI, revealing what makes certain jobs doomed for extinction while others remain resilient. Pulling lessons from the rise and fall of industry titans like Kodak and Adobe, Tom arms you with a crystal-clear framework for assessing whether your career is safe—or already on thin ice. Whether you’re worried about threats or searching for opportunity, this episode will help you see the seismic changes ahead and adapt to avoid being left behind. FOLLOW TOM: Instagram: @tombilyeuTikTok: @tombilyeuTwitter: @tombilyeuYouTube: Tom Bilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min
  5. 5 DAYS AGO

    Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

    This is a fan fav episode. If you’re about that hustle culture life then you’ve either entertained the idea of burning the boats or you already took the leap. Is it necessary though? Is there a link to being successful and leaving yourself no option for retreat? Matt Higgins has been on Shark Tank as one of the sharks, he’s vice chairman of the Miami Dolphins, guest lecturer teaching at Harvard, and CEO of a private investment firm, RSE Ventures among other things. His success is mind-blowing and at a level very few people ever achieve. The plot twist is he grew up broke, selling flowers, working at McDonald’s and actually made the decision to drop out of high school at 16 years old! He’s sharing why Burn the Boats, the title of his latest book, isn’t the idea you think it is. Matt points out that 48$ of people have a plan A and believes that when you spend time coming up with Plan B you’re more likely to not even give Plan A the effort it deserves and therefore minimize your chance of success. This conversation is about getting real with yourself, facing everything that comes your way,and not retreating to Plan B, C or D. The idea that Matt Higgins shares is about being so totally committed to your Plan A that success is the only option. Eliminate choices. Fully commit. Experience new levels of success. ORIGINAL AIR DATE: 3-28-23 Follow Matt Higgins: Website: https://www.burntheboatsbook.com/ YouTube: https://www.youtube.com/@BurnTheBoatsBook Instagram: https://www.instagram.com/mhiggins/ What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER SCALING a business: see if you qualify here. Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here. ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 44m
  6. Division, Radicalization, and the Real Crisis Facing American Men

    6 DAYS AGO

    Division, Radicalization, and the Real Crisis Facing American Men

    Welcome to another episode of Impact Theory with Tom Bilyeu. In this episode, Tom and his co-host Drew jump straight into the thick of current societal and political tensions ripping through America—from digital manipulation and global disinformation, to the divisive battles over identity, gender, and violence. Drawing from recent news cycles and online controversies, Tom and Drew dig into how global powers exploit social media to stoke division, and challenge their audience to ground themselves against the rising tide of emotion-driven narratives dominating discourse today. Together, they dissect the psychology and biology behind polarization, fulfillment, and violent tendencies, weaving insights from neuroscience, evolutionary psychology, and history. They also address why anger is such a motivating force—and such a dangerous one when unchecked—while mapping the intersections of male identity, cultural radicalization, gender roles, and the persistent confusion of contemporary masculinity. Part 1 promises a candid, unflinching look at how our minds, biology, and society collide, and why understanding our “biological experience” is essential to navigating the chaos of the modern world. SHOWNOTES 00:00 - Welcome & Introduction: Global Division and Disinformation 00:09 - Russia, RT, and Digital Manipulation 00:37 - Distraction from Big Political Moves 01:11 - Economic Reality vs. Emotional Outrage 01:38 - Strategies for Grounding Yourself Amidst Division 02:51 - Biological Experience & The Rules of Human Behavior 04:05 - Harnessing the “Dark Side” Responsibly 04:47 - Identity in the Aftermath of Violence and Assassinations 05:54 - Anger as Short-Term Focus, Long-Term Consequences 07:30 - The Danger of Colliding Values & Cultural Conflict 08:33 - Grounding the Social Media Debate: The Unseen Gen Z 10:08 - The Importance of Insider Voices in Cultural Discourse 12:12 - Why Is Violence Predominantly Male? 14:21 - Evolution, Gender, and Violence: The Biological Roots 17:08 - Physical Extremes, Gender Differences, and the Justice System 18:33 - Exploring Women’s Evolutionary Choices and Hypergamy 21:11 - The Breakdown of Male-Female Partnership in Modern Society FOLLOW TOM BILYEU: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu FOLLOW DREW: @DrewDynamite04 Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 2m
  7. Charlie Kirk Assassination Fallout: Left vs Right Heating Up, UK Erupts, and Elon’s Stark Warning | Tom Bilyeu Show

    18 SEPT

    Charlie Kirk Assassination Fallout: Left vs Right Heating Up, UK Erupts, and Elon’s Stark Warning | Tom Bilyeu Show

    SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Netsuite: Download the new e-book Navigating Global Trade: 3 Insights for Leaders at http://NetSuite.com/Theory Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER:  https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.:  https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu In this episode, Tom and co-host Drew deliver a timely, raw, and thought-provoking breakdown of the latest, most controversial headlines shaking up the political and cultural landscape. Tom and Drew start the conversation with the shocking revelations surrounding the Charlie Kirk assassination case, analyzing the alleged text confession, media narratives, and why the dialogue feels anything but authentic. They plunge into the heated reactions online, explore the polarizing rhetoric on both the left and the right, and debate the wider implications for political discourse and free speech. The episode takes listeners beyond the headlines, unraveling everything from massive protests against immigration in the UK to Elon Musk’s warnings about cultural values and the risks of societal division. The hosts aren’t afraid to ask tough questions about immigration, identity, and the true meaning of national values. They fact-check viral stats, challenge assumptions about race and religion, and dissect the real heart of the “values collision” in modern society. Rounding out the show, Tom and Drew discuss the evolving battle over free speech, hate speech, and platform accountability in the digital age—bringing in high-profile voices like Elon Musk, Destiny, and Pam Bondi. As always, Tom urges listeners to zoom out and consider the international stakes, warning of the dangers of internal division and the rise of “fiscal dominance” in America’s economy. Whether you’re interested in media literacy, modern politics, or safeguarding free speech, today’s episode serves up honest, nuanced commentary—and a powerful reminder to stay engaged, challenge your own perspective, and be vigilant about the bigger picture. Let’s dive in! Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 8m
4.7
out of 5
524 Ratings

About

Mondays: Tom Deep Dives. Tuesday and Wednesdays: In Depth Interviews. Thursdays: The Tom Bilyeu show. Fridays: Tom Bilyeu Live! Uncover the truth behind the headlines and memes in an unbiased pursuit of what’s real.  From interviews and reactions to debates on the most important topics of the day, this podcast will challenge everything you know about current events, the economy, culture, and more. Tom Bilyeu’s Impact Theory helps you thrive in our complex world. Hosted by Tom Bilyeu, a prominent entrepreneur and co-founder of the billion-dollar company Quest Nutrition, Impact Theory covers what matters today. From geopolitics and economics to AI, science, future tech, and beyond, Tom breaks down complex topics into their fundamental elements. Learn how to see the world clearly so you can navigate even the most disruptive era. 

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