Trainer HQ

Trainer HQ
  • 5.0 (7)
  • BUSINESS
  • UPDATED MONTHLY

If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands. Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.

  1. The Trainer HQ Coach We’d Clone If We Could #173

    24 FEB

    The Trainer HQ Coach We’d Clone If We Could #173

    PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coachingIf you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest In this episode, we sit down with Trainer HQ Master Coach Lauren McLaughlin, a coach who has spent over 12 years helping personal trainers build stronger businesses and bigger futures as part of our team. Lauren shares her journey from dominating the sales floor and mastering marketing, through to international opportunities in Japan, and ultimately stepping into her calling as a business coach.  Along the way, she’s built a reputation for combining real-world experience with academic depth, earning a Masters in Business Coaching and becoming one of the most respected voices inside the Trainer HQ ecosystem. In this action-packed episode, we unpack: • Lauren’s origin story in sales and marketing • The lessons she learned leading top-performing teams • Her international chapter and what it taught her about business and people • Why she chose coaching, and what drives her passion for helping trainers succeed • The coaching frameworks, mindset shifts, and conversations that create real client results Inside Trainer HQ, we often say, “If we could clone Lauren, we would.”  This episode shows you exactly why.(✔️) - If you want to grow your fitness business beyond where it currently is, then let us go to work with helping you based on where you’re at and where you want to go: https://www.trainer-hq.com/business-coaching(✔️) - Subscribe to this channel now to access more https://www.youtube.com/@TrainerHQ/videos(🔴) - Connect with Trainer HQ(✔️) - Join our Facebook “Trainer HQ Community” Group https://www.facebook.com/groups/trainerhqcommunity (✔️) - Connect with Trainer HQ on Instagram https://www.instagram.com/trainer_hq/ (✔️) - Download our Best-Selling book “Pathway To Profits” for Free https://www.trainer-hq.com/get-our-book(✔️) - Visit our website to learn more https://www.trainer-hq.com/

    51 min
  2. The Video Strategy Every Coach Needs #172

    12 FEB

    The Video Strategy Every Coach Needs #172

    Brad and Jason dive deep into the real reasons most trainers and coaches avoid video and why that hesitation is costing them clients, authority, and long-term growth. They break down the mental handbrakes behind content resistance, including fear of judgment, comparison, imposter syndrome, and the belief that you need to be entertaining or perfect to succeed online. This episode pulls back the curtain on how video has evolved over the last 20+ years, why technology is no longer the barrier, and how content today is less about performance and more about connection, clarity, and credibility. They also share practical strategies for creating video efficiently, using hooks, content pillars, and simple systems that remove overwhelm and create momentum. Whether you’re brand new to video or stuck overthinking every post, this conversation gives you a clear framework to start showing up confidently without trying to be someone you’re not. What you’ll learn: • Why most trainers avoid video for emotional, not technical reasons • The mindset shift that removes resistance and procrastination • How video positions you as the obvious best choice • Why calm, authentic content often outperforms flashy production • Simple hook styles that stop the scroll • How ChatGPT can streamline scripting and ideas • Why content does the selling before clients ever speak to you • How to create video consistently without burnout If you’re a coach or personal trainer who wants better clients, more leverage, and a stronger presence  without chasing trends or pretending to be an influencer this episode lays out the path clearly. 🎧 Listen now and start mastering video with confidence.

    53 min
  3. The PT Business Wake-Up Call: Time, Money & Burnout #171

    23 JAN

    The PT Business Wake-Up Call: Time, Money & Burnout #171

    Brad and JD break down the reality of PT burnout and why most trainers get stuck trading time for money on the gym floor. JD shares his journey from long, exhausting days and underpriced sessions to building a system-led business through online and hybrid coaching. This episode unpacks why under-selling sessions leads to burnout, how emotional decision-making holds trainers back, and why tracking data is the key to scaling sustainably. From pricing mistakes and client quality to automation, systems, and leverage, this conversation gives trainers a clear framework for building a business that delivers both impact and freedom. What you’ll learn: • Why most PT business models are broken • How selling systems creates leverage and consistency • The real dangers of underpricing your service • Why data-driven decisions outperform emotional ones• How online and hybrid coaching unlock time freedom • The importance of systems in long-term growth • How to scale without grinding more hours If you’re a personal trainer or coach who wants more freedom, better clients, and a business that doesn’t burn you out, this episode lays out the path clearly. 🎧 Listen now and start building a PT business that scales.

    55 min
  4. Unlocking Sales Success Through Mindset and Belief #170

    17 JAN

    Unlocking Sales Success Through Mindset and Belief #170

    Jason dives into why pressure makes even skilled people fall apart, and how learning to stay relaxed under stress can dramatically improve performance in sales, business, and life. Jason shares his personal story of anxiety, burnout, and self-sabotage, and explains how emotional regulation, identity, and subconscious programming determine whether you perform at your peak or freeze when the stakes are high. This episode breaks down why talent isn’t enough, why belief alone collapses under pressure, and how calm, trained performers consistently win. From sales conversations and job interviews to public speaking, relationships, and high-pressure decisions, this conversation reveals how to take control of your internal state so stress stops controlling you. What you’ll learn: • Why pressure kills performance for most people • The role identity plays in consistent results • How stress sabotages sales and communication • Why relaxed people outperform talented people• How subconscious habits drive success or self-sabotage • The belief-identity-action framework explained simply • Why most people quit just before breakthrough • How to train yourself to relax on demand If you want better performance without burning out or being pushed around by stress, this episode gives you a practical, mindset-first framework you can apply immediately. 🎧 Listen now and learn why staying calm is the ultimate advantage.

    1h 29m
  5. Trainer HQ’s Client Acquisition Strategies #169

    24/12/2025

    Trainer HQ’s Client Acquisition Strategies #169

    Brad and Jason dive deep into how Trainer HQ has evolved its client acquisition strategy over the past 18+ years from old-school marketing methods to modern paid ads, content, and authority-led funnels. This episode breaks down what still works, what no longer does, and why education-first marketing, discovery calls, and long-term trust consistently outperform hype-driven tactics. Whether you’re a personal trainer, gym owner, or online coach, this conversation gives you a behind-the-scenes look at how real businesses grow without relying on gimmicks or copying competitors. What you’ll learn: • How trainers got clients before Facebook and Instagram • Why discovery beats selling every time • The importance of pre-qualifying clients • How education builds trust faster than testimonials alone • What’s changed in paid advertising and what hasn’t • Why long-form content still wins attention • How to stand out in a saturated fitness market • Building sustainable growth instead of chasing shortcuts Listen now to learn what nearly two decades of marketing, coaching, and real-world experience teaches you about getting clients the right way.

    1h 11m
  6. Increase Your Charge-Out Rate #168

    19/12/2025

    Increase Your Charge-Out Rate #168

    🎙️ In this episode from the Pathway to Profits program, we share the proven Trainer HQ system that helps fitness professionals increase their charge-out rates while improving lifestyle, profitability, and client quality. 💡 What you’ll learn: • Why raising your rates doesn’t mean losing clients • The mindset shifts required to charge with confidence • How experience and demand justify higher pricing • A simple, proven framework to increase your charge-out rate • Creative pricing strategies when clients hit budget limits • How higher prices attract higher-quality clients This methodology works across personal training, gym studios, online coaching, memberships, and semi-private models. Listen now to learn how to increase your charge-out rate, reclaim your time, and build a more profitable fitness business.

    23 min
  7. Attract Your Ideal Clients #167

    12/12/2025

    Attract Your Ideal Clients #167

    🎙️ Jason shares the Pathway to Profits method to help fitness professionals craft messages that resonate, attract their ideal clients, and close more sales. 💡 What you’ll learn: • Why understanding your ideal client is more important than hard-selling • How to craft marketing messages that truly speak to their needs and desires • A proven method to relax under pressure in just 30 seconds • How to perform at your best in business, sales, sports, parenting, and public speaking • The step-by-step strategy to create marketing that converts and grows your fitness business Listen now to start connecting with your ideal clients and mastering your performance under pressure.

    24 min
  8. From Tradie to Thriving Gym Owner #166

    05/12/2025

    From Tradie to Thriving Gym Owner #166

    Brad sits down with Ethan Weston, founder of East 2 West Fitness, to explore his journey from working as a tradie to building a successful personal training studio in Melbourne. Ethan shares the real story behind starting as a PT, growing under the roof of other gyms, and eventually opening his own facility, including lessons on team building, client results, and balancing hands-on coaching with running a profitable business. What you’ll learn: • How a work injury sparked Ethan’s path into fitness • The importance of apprenticeship and learning from the best • Building a profitable business model before opening your own studio • 12-week cycles for client success and business growth • Balancing one-on-one coaching with running a business • Mentorship, giving back, and creating opportunities for your team Listen now to uncover the mindset and strategies behind Ethan Weston’s thriving fitness business.

    43 min
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5
out of 5
7 Ratings

About

If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands. Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.

Information

  • Creator
    Trainer HQ
  • Years Active
    2014 - 2026
  • Episodes
    175
  • Rating
    Explicit
  • Copyright
    © Trainer HQ
  • Show Website
    Trainer HQ