Why Not Both? How to Reinvent Online & Offline Sales | Andreas Westendörpf, Emma

Disrupting an industry doesn’t just mean making purchases easier online.
In many industries, the vast majority of sales are made offline.
Innovation happens in both realms — and to neglect either is a mistake.
That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma - The Sleep Company an organization offering state-of- the-art sleep solutions, online and off.
Join us as we discuss:
How to leverage modern digital tools to disrupt an industry where most purchases are made offline
The complex problem that selling optimal sleep poses
How Emma see agility in their organization and industry
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Innovators in Commerce and Delivery in your favorite podcast player.
Information
- Show
- FrequencyUpdated Weekly
- Published26 April 2022 at 8:00 am UTC
- Length24 min
- Episode2
- RatingClean