The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 476. AMMA — Why Your Lack of Ownership is Killing Your Firm

    2 days ago

    476. AMMA — Why Your Lack of Ownership is Killing Your Firm

    Most firm owners think they have a strategy problem. What they actually have is a standards problem. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill take on three questions every growth-minded firm owner eventually faces: why a six-figure software implementation still isn't sticking, whether to make a major hire before everything feels "ready," and what to do when an org chart that hasn't changed in years stops fitting the business. Michael makes the case that waiting, outsourcing, and settling for "fine" are all the same problem wearing different clothes, and that the fix starts with owning the standard yourself. Here's what you'll learn: Why outsourcing leadership lets your standards slip, and how to pull them back How to tell the difference between being responsible and just procrastinating on a decision you've already made What it really takes to know whether your team and structure can carry you to the next level Stop waiting for the right time, the right hire, or the right consultant to save you: this episode is your push to own the standard yourself. (00:00:00) Introduction (00:01:47) What Michael's Reading & Watching (00:09:15) Q1: A Software Fix That Won't Stick (00:09:56) You've Outsourced Your Standards (00:12:14) Why Projects Never Ship (00:13:45) Q2: The Hire He Keeps Procrastinating (00:14:49) Waiting for Ideal Conditions (00:16:52) Q3: An Org Chart Frozen For Years (00:18:55) Why Scaling Demands a New Org (00:20:10) Would You Rehire Everyone? (00:20:47) Outro ---- Links & Resources: Earned by Chris Pronger Dungeon Crawler Carl by Matt Dinniman Widow's Bay Pantheon Ready Player One by Ernest Cline Tony Robbins ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 456. AMMA - Why It’s Your Fault If Your Team Isn’t Performing 345. AMMA - The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 240. Jessica Mogill - Why Hiring A-Players is Important

    23 min
  2. 475. The Psychology of Bias, Morality, and Unlearning with Dr. Dolly Chugh [Encore Edition]

    4 days ago

    475. The Psychology of Bias, Morality, and Unlearning with Dr. Dolly Chugh [Encore Edition]

    What if loving something (your country, your work, your own self-image) actually requires being brutally honest about its flaws? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Dolly Chugh, social psychologist, behavioral scientist, and bestselling author, to unpack why our brains are wired for consistency instead of objectivity, and how guilt and shame can become engines for real growth. They get into the "psychology of good people," the trap of the flawless narrative, and what it takes to keep getting better instead of defending a story that no longer fits. It's a conversation about replacing brittle perfection with something far more durable. Here's what you'll learn: Why a "good person" is a fragile identity, and what to build instead How to give a real apology that actually resets the relationship What the "long time ago illusion" is, and how it distorts your judgment The version of yourself you're defending might be the thing holding you back. This one will make you rethink it. (00:00:00) Introduction (00:02:48) Becoming a psychologist (00:05:29) The psychology of good people (00:07:29) No one is good all the time (00:09:02) Canceling and growth (00:14:52) Home team bias (00:17:09) The gritty patriot (00:20:40) Guilt vs. shame (00:29:52) The "long time ago" illusion (00:35:32) What makes an apology work (00:36:53) George Takei's story (00:41:13) Being a game changer ---- Links & Resources: A More Just Future by Dr. Dolly Chugh Dr. Dolly Chugh Grit by Angela Duckworth The Power of Us by Jay Van Bavel and Dominic Packer Mindset by Carol Dweck Caste: The Origins of Our Discontents by Isabel Wilkerson George Takei Little House on the Prairie by Laura Ingalls Wilder Buffalo Soldier by Bob Marley ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 330. Jay Van Bavel - Bias, Belonging, and the Battle for Truth 275. Kim Scott - The Power of Radical Respect 121. Ben Crump - Speaking Truth to Power: The Fight for Social Justice in America

    44 min
  3. 474. AMMA — You Are Not Right About Everything

    25 Jun

    474. AMMA — You Are Not Right About Everything

    If your team has stopped challenging you, that’s not alignment, it’s a warning sign. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill unpack what really happens when decisiveness turns into dismissiveness. From ignored warnings and bad assumptions to ego-driven leadership and the cost of fake collaboration, Michael breaks down why strong leaders don’t just make decisions fast, they stay open to what they’re not seeing. Here’s what you’ll learn: Why decisiveness can become dangerous when you stop listening to the people closest to the work How to create a culture where your team brings you hard truths before problems explode What it takes to hold strong opinions without letting ego override better ideas and better data If you want better decisions, stop acting like your perspective is the only one that matters. (00:00:00) Introduction (00:03:55) Q1: Decisive without dismissive (00:04:31) Ego is the real blind spot (00:07:52) Q2: Don't train your team to be silent (00:09:09) Worry about what you can't see (00:09:48) Strong opinions, loosely held (00:12:56) Q3: When input is just theater (00:15:29) Give people a chance to fail (00:16:06) Why great ideas come from the team (00:17:57) Outro ---- Links & Resources: “Strong opinions, loosely held” (Paul Saffo) First principles thinking ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 433. Everything You Need To Know to Overhaul Your Firm’s Culture with Cy Wakeman 389. AMMA - Stop Fixing $5 Problems and Start Solving $1M Ones 158. Alex Hormozi - The Power of Humility in Achieving Entrepreneurial Success

    20 min
  4. 473. Future-Proofing Your Brain Against Cognitive Decline with Dr. Tommy Wood

    23 Jun

    473. Future-Proofing Your Brain Against Cognitive Decline with Dr. Tommy Wood

    What if everything you believe about your brain inevitably slowing down with age is simply wrong, and you have far more control than you ever imagined? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with neuroscientist, performance coach, and self-described "elite-level professional nerd" Dr. Tommy Wood to dismantle the myth that cognitive decline is destiny. Drawing on his work treating brain injury, advising Formula 1 drivers, and his new book, “The Stimulated Mind,” Dr. Wood lays out a simple framework for keeping your brain sharp at any age, and explains why the small, daily inputs matter far more than you think. For high performers running hard and recovering little, this is the wake-up call your brain has been waiting for. Here's what you'll learn: Why your brain can adapt and improve at any age, and how your expectations alone can change the outcome How to apply the three-S model (stimulus, supply, support) to protect cognitive function for life What it takes to use AI as a tool that sharpens your skills instead of quietly eroding them Your brain is not on a fixed downward path, and this episode is your blueprint for proving it. (00:00:00) Introduction (00:02:27) Becoming a Neuroscientist (00:05:32) What Is a Healthy Brain? (00:07:56) Does Aging Slow You Down? (00:11:30) The 3-S Model for Brain Health (00:17:59) Shifting the Aging Mindset (00:22:40) The Minimum Effective Dose (00:28:16) Does AI Make You Dumber? (00:36:59) Learning Faster as an Adult (00:42:38) Why Your Brain Needs Connection (00:49:56) Inside the Minds of F1 Drivers (00:55:42) Where to Start (00:57:48) Being a Game Changer ---- Links & Resources: The Stimulated Mind: Future-Proof Your Brain from Dementia and Stay Sharp at Any Age by Tommy Wood Why Brains Need Friends by Ben Rein Hintsa Performance ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 461. Mastering Biological Fundamentals for Elite Performance with Dr. Kristen Holmes 364. How to Train Your Brain for Unbelievable Success 116. Steven Kotler - Harnessing Neuroscience for Peak Performance

    1hr 1min
  5. 472. AMMA — The Truth About Operations and the People Who Run Them

    18 Jun

    472. AMMA — The Truth About Operations and the People Who Run Them

    The work that drains you isn't a discipline problem. It's a sign you've been ignoring. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill dig into what happens when a firm owner's instincts no longer match what the business actually needs. Michael makes the case that the parts of the work you dread, the growth you can't seem to unlock, and the partner you keep clashing with are all pointing at the same thing: a truth about how you're built that you've been working around instead of working with. Here’s what you’ll learn: How to tell whether you're a visionary or an integrator, and why forcing yourself to be both will burn you out When optimizing a business that already works stops paying off, and what to do to actually grow it How to keep a partnership from breaking when you and your partner no longer share the same appetite for risk Stop white-knuckling the parts of your business that drain you and start building toward the version that doesn't. (00:00:00) Introduction (00:01:37) Family life & summer camp tales (00:07:49) Q1: Visionary or integrator? (00:11:53) Q2: Stuck at a revenue plateau (00:16:55) Q3: When partners stop aligning (00:21:30) Outro ---- Links & Resources: Rocket Fuel by Gino Wickman Walt Disney Roy Disney Deadliest Catch ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 452. AMMA - The Unexpected Truth About Happiness, Work Ethic, and Priorities 325. AMMA - Pressure, Priorities, and Progress: Mastering the Price of Success 47. Jessica Mogill - A Transformational Partnership: How Opposites Attract

    23 min
  6. 471. How Core Values Affect Leadership, Culture, and Fulfillment with Robert Glazer

    16 Jun

    471. How Core Values Affect Leadership, Culture, and Fulfillment with Robert Glazer

    Most people spend twenty years climbing a mountain, reach the top, and realize they never wanted the view. In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Robert Glazer to break down why core values are the most underused tool in leadership. They get into where your values actually come from, why you can't coach them into the people you hire, and why most leaders are measuring their teams with the wrong scorecard entirely. If you've ever hit a milestone and felt nothing, this conversation explains why, and what to do about it. Here's what you'll learn: Why your core values were set early in life, and what it costs you to lead without knowing them How to hire for the values people actually live instead of the ones they perform in interviews What separates a real company core value from a poster on the wall nobody believes in The view from the top is only worth it if you picked the right mountain to climb. (00:00:00) Introduction (00:06:07) Where core values come from (00:07:11) Can your values change? (00:09:00) The car-in-a-tunnel analogy (00:11:35) Personal vs. company values (00:16:59) The big three life decisions (00:19:17) Why knowing isn't doing (00:21:25) The four capacities (00:27:36) Money, happiness, and “enough” (00:32:12) Biggest leadership mistakes (00:34:01) Spotting leadership potential (00:38:53) Rethinking the two-week notice (00:43:16) How success gets redefined (00:44:09) What it means to be a game changer ---- Links & Resources: The Compass Within by Robert Glazer Elevate by Robert Glazer The Go-Giver by Bob Burg Arthur Brooks Morgan Housel Traction by Gino Wickman ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 417 - The Secret to Building a Brand People Love with Steve Carse 338. Will Ahmed - From Stress to Success: Optimizing the Entrepreneurial Journey 251. Alex Hormozi - The Power of Humility in Achieving Entrepreneurial Success

    47 min
  7. 470. AMMA — Owner Dependency Is Quietly Killing Your Firm

    11 Jun

    470. AMMA — Owner Dependency Is Quietly Killing Your Firm

    The most valuable thing you can build into your firm is its ability to run without you. In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill answer the questions most firm owners put off until it's too late. When should you really start succession planning? How do you pick a successor without letting loyalty override the right call? And how do you build something worth more than the income it generates while you're in it? Michael makes the case that a firm dependent on its owner is a firm that's quietly losing value, and he lays out what it takes to change that. Plus, he kicks things off with his favorite recent movies, shows, and books. Here’s what you’ll learn: Why succession planning should start at least five years out, and what happens when you wait until your back's against the wall How to separate the discomfort of a hard conversation from the decision that's actually right for the business What it takes to turn your firm into an asset that grows whether or not you show up If something happened to you tomorrow, would your firm survive without you? Build like the answer needs to be yes. (00:00:00) Introduction (00:01:48) Michael's Favorite Things (00:05:36) Books Worth Reading (00:10:07) How Early to Plan Succession (00:14:25) Loyalty vs. The Right Successor (00:18:38) Building a Firm Beyond Income (00:23:42) Outro ---- Links & Resources: Togo Altered Carbon Spider-Man Noir The Penguin Godzilla Minus One King Kong (2005) Fallout Not Just a Goof Thinking in Bets by Annie Duke Everything You Want Is on the Other Side of Hard by Ken Rideout Smile, or You're Doing It Wrong by Andy Glaze The Power of the Dog by Don Winslow The Cartel by Don Winslow The Border by Don Winslow We Are Legion (We Are Bob) by Dennis E. Taylor Project Hail Mary by Andy Weir Life Is Luck by John Morgan You Can't Teach Hungry by John Morgan You Can't Teach Vision by John Morgan ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 469. How to Turn Your Darkest Failures into Unstoppable Drive with Ken Rideout 455. From Addict to UltraRunner: The Ultimate Redemption Arc with Andy Glaze 320. John Morgan - Dream Big, Act Bold: Turning Visions into Reality

    26 min
  8. 469. How to Turn Your Darkest Failures into Unstoppable Drive with Ken Rideout

    9 Jun

    469. How to Turn Your Darkest Failures into Unstoppable Drive with Ken Rideout

    What if the same thing that nearly destroyed you is the reason you become unstoppable? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ken Rideout, world champion marathoner, former Wall Street trader, and recovering addict whose life reads like a story most people wouldn't believe. From a rough, blue-collar upbringing in Massachusetts to winning an ultramarathon across the Gobi Desert, Ken's path has been anything but linear. This conversation digs into how grit actually gets built, why money never filled the void he expected it to, and what it takes to bet on yourself when everyone around you says you can't. Here's what you'll learn: Why toughness isn't something you're born with, and how you can teach it to yourself Why money won't make you happier, even after going from broke to wealthy What it takes to turn a failure into the fire that drives everything after Ken built his comeback one decision at a time, and this episode shows you how to do the same. (00:00:00) Introduction (00:02:19) Why Ken wrote the memoir (00:04:33) A rough upbringing (00:07:49) Is hustle born or built? (00:09:23) The road to Wall Street (00:14:47) Money, watches, and insecurity (00:16:10) How addiction took hold (00:17:24) The constant struggle to stay sober (00:19:37) Why high achievers are wired differently (00:22:03) Finding endurance sports (00:24:24) Quitting the Ironman World Championships (00:32:10) The race across the Gobi Desert (00:39:15) How he defines success now (00:47:33) What it means to be a game changer ---- Links & Resources: Ken Rideout Everything You Want Is on the Other Side of Hard by Ken Rideout David Goggins Mitchell Hooper Darren Waller Mat Fraser Into Thin Air by Jon Krakauer Elon Musk Jeff Bezos Mark Zuckerberg ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 412. Why Doing Hard Things Is the Ultimate Advantage with Joe De Sena 170. Mat Fraser - The Fittest Man on Earth 141. David Goggins - Never Finished: Unshackle Your Mind and Win the War Within

    51 min
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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