Creating A Thriving Hypnotherapy Business

Ali Hollands Hook

A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.

  1. 45 Business Q and A: networking, burnout and referrals

    24/10/2023

    45 Business Q and A: networking, burnout and referrals

    Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Katie Churms, who you may know from a previous episode talking about her transition from ⁠⁠teaching to hypnotherapy⁠⁠. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process! As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all. As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too! In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved. You can join the private  ⁠⁠⁠Facebook community⁠⁠⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your hosts Ali is a clinical ⁠⁠⁠solution focused hypnotherapist and psychotherapist ⁠⁠⁠of over a decade. She ⁠⁠⁠lectures⁠⁠⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠⁠⁠here⁠⁠ Katie is a clinical solution focused hypnotherapist with a busy practice, ⁠⁠Songbird Hypnotherapy⁠⁠, supporting a wide variety of clients. She trained with CPHT and lectures for them at ⁠⁠CPHT in Aberystwyth ⁠⁠ and is a ⁠⁠business coach and mentor⁠⁠

    55 min
  2. 44 Business Q&A with Katie Churms

    18/10/2023

    44 Business Q&A with Katie Churms

    Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Katie Churms, who you may know from a previous episode talking about her transition from ⁠teaching to hypnotherapy⁠. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process! As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all. As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too! In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved. You can join the private  ⁠⁠Facebook community⁠⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your hosts Ali is a clinical ⁠⁠solution focused hypnotherapist and psychotherapist ⁠⁠of over a decade. She ⁠⁠lectures⁠⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠⁠here⁠ Katie is a clinical solution focused hypnotherapist with a busy practice, ⁠Songbird Hypnotherapy⁠, supporting a wide variety of clients. She trained with CPHT and lectures for them at ⁠CPHT in Aberystwyth ⁠ and is a ⁠business coach and mentor⁠

    42 min
  3. 43 Business mentor Q&A with co-host Katie Churms

    27/09/2023

    43 Business mentor Q&A with co-host Katie Churms

    Welcome to the first co-hosted episode of Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Welcome to my co-host, Katie Churms, who you may know from a previous episode talking about her transition from teaching to hypnotherapy. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process! As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all. As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too! In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved. You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your hosts Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here Katie is a clinical solution focused hypnotherapist with a busy practice, Songbird Hypnotherapy, supporting a wide variety of clients. She trained with CPHT and lectures for them at CPHT in Aberystwyth and is a business coach and mentor

    39 min
  4. 42 Public Speaking as Marketing

    20/09/2023

    42 Public Speaking as Marketing

    How do you feel about Public Speaking? Do you do any public speaking? If you do, what do you get from giving talks? Do you get paid for talking to groups? Would you like to create an income stream from speaking to organisations and groups? Personally - I ADORE public speaking. I would do a talk every day of the week happily. I know that lots of interesting things come about from the times I do talks to the public and organisations. Not always immediately but hey, I'm in it for the long haul. Today on the podcast I talk about why you might want to do talks and get out there public speaking...plus I have 2 bits of very exciting news! If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all. As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by watching reruns of Buffy The Vampire Slayer. But I figure, if I can do this, given well - me, I know you can too! In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved. You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your host Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here

    18 min
  5. 41 What's the hardest part of running a hypnotherapy business?

    06/09/2023

    41 What's the hardest part of running a hypnotherapy business?

    I asked a question, what's the hardest part of running a business, in the community group last week and the response was brilliant - so good in fact I had to talk a little bit more about the brilliant points you all brought up. A little bit of a mess up on my part though - I used names and then realised that was breaking confidentiality of the group. This means the editing is a bit clunky in places. My apologies. I know you don't listen forthe production value but still... If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all. As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by watching reruns of Buffy The Vampire Slayer. But I figure, if I can do this, given well - me, I know you can too! In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved. You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your host Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here

    40 min
  6. 40 Gaining traction

    23/08/2023

    40 Gaining traction

    Traction. What does that word mean to you, because to me it means I’m starting to see the fruits of my labours. It doesn’t mean success exactly, but it does mean things are starting to get going. Traction is what happens when all your hard works begins to pay off and it is a great place to be. Le's get into it...but before we do... If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that! As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by different places I could go swimming. But I figure, if I can do this, given well - me, I know you can too! Let's go! In other news...what are you planning to achieve this week?   Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your host Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here

    18 min
  7. 39 Content anchors and Chat gpt

    09/08/2023

    39 Content anchors and Chat gpt

    Catch up with me as I talk about content anchors (I know...I'm getting the lingo) and also explore the rocky territory of ai content writing. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that! As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It is not insta-pretty, but it is true. Don’t expect this to go to plan, I don’t!  If I can do this, given how flawed I am as a quote unquote business owner, I know you can too! Because this is a real time account (I literally record this every Monday or Tuesday for that week) you can keep up with what I’m doing and how I’m managing that week and see how the process unfolds and refolds itself. I don’t think of business as a straight line affair – as well as ups and downs it has twists, turns and the odd very fast U-turn!  I want you to see, hear and feel how I am and know that it is safe, normal and to be expected to be a bit all over the place at times. What I really want you to know in your heart of hearts is that it won’t stop you having the business you want. Let's go! In other news...what are you planning to achieve this week?   Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your host Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here

    21 min
  8. 38 Stay flexible and build business momentum

    26/07/2023

    38 Stay flexible and build business momentum

    Catch up with me as I talk about the need to stay flexible, learning to hack my own brain and building business momentum in my hypnotherapy business. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that! As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It is not insta-pretty, but it is true. Don’t expect this to go to plan, I don’t!  If I can do this, given how flawed I am as a quote unquote business owner, I know you can too! Because this is a real time account (I literally record this every Monday or Tuesday for that week) you can keep up with what I’m doing and how I’m managing that week and see how the process unfolds and refolds itself. I don’t think of business as a straight line affair – as well as ups and downs it has twists, turns and the odd very fast U-turn!  I want you to see, hear and feel how I am and know that it is safe, normal and to be expected to be a bit all over the place at times. What I really want you to know in your heart of hearts is that it won’t stop you having the business you want. Let's go! In other news...what are you planning to achieve this week?   Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too. It's great to be with you as you create a thriving hypnotherapy business. Stay awesome and let's go change the world. Much love ⁠⁠Ali x⁠⁠ (your wing-woman) P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live. About your host Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here

    18 min
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About

A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.

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