On Strategy Showcase

Fergus O’Carroll
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  • Marketing
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Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 3 dgn geleden

    Martin Weigel's new book on lessons from the front line

    A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org

    40 min.

  2. 22 jun

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.

    59 min.

  3. 13 jun

    On the Spot - Nike vs Adidas World Cup and Maker's Mark

    I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

    55 min.

  4. 7 jun

    Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

    In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

    47 min.

  5. 31 mei

    Walmart's Virtual Worlds Gaming Strategy

    Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.

    37 min.

  6. 28 mei

    Why Uber Eats won tonight's 2026 U.S. Grand Effie

    Inside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.

    21 min.

  7. 25 mei

    The Power of Humor in Marketing

    On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa  Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series.

    43 min.

  8. 10 mei

    On the Spot: Subaru and Vaseline

    It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible.  www.onstrategyshowcase.com

    51 min.
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Where marketers tell the stories behind the strategies that led to amazing campaigns.

Informatie

  • Maker
    Fergus O’Carroll
  • Jaren actief
    2020 - 2026
  • Afleveringen
    308
  • Beoordeling
    Expliciet
  • Copyright
    © 2026 On Strategy Showcase
  • Website van aflevering
    On Strategy Showcase

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