20-minute Tech & Strategy

Frédéric Desmaison

20-Minute Tech & Strategy cuts through the hype around emerging trends. Each episode brings together two expert views to unpack what is changing, why it matters, and what leaders should do about it. From AI and digital transformation to new business models and industry disruption, the podcast blends strategic perspective with real technology insight in a format built for busy professionals. Curated by humans, produced with AI.

Episodes

  1. 27 MAR

    AI Agents Are the New Consumers

    In this first episode of 20-Minute Tech & Strategy, we explore the rise of agentic commerce, where AI agents start acting as digital consumers. We explain how commerce is shifting from an attention-driven model to an execution-driven model. Instead of simply recommending products, AI agents are beginning to research, compare, select, and even purchase on behalf of users. The episode breaks down the four stages of agentic evolution, from AI recommendations to fully orchestrated multi-step transactions. We also discuss the new technical foundations making this possible, including MCP, ACP, AP2, and A2A protocols. These standards could become the new infrastructure of digital commerce. For retailers and brands, this creates a major strategic dilemma: embrace third-party agents, build proprietary agents, or protect direct channels. We examine why trust, authorization, and Know Your Agent (KYA) will become critical competitive capabilities. The episode also highlights the importance of being agent-ready, with clean, structured, machine-readable data. Finally, we look at why this shift could redefine retail economics, with trillions of dollars potentially flowing through agentic commerce by 2030. --- This podcast episode was generated using AI technologies with curated sources: Bain & Company, Agentic AI Commerce: The Next Retail Revolution Is HereBCG, Agentic Commerce is Redefining Retail - How to RespondCommerceTools, Navigating the Agentic Commerce Era On Your TermsDataDome, The Guide to Readying Your Business for Agentic CommerceGoogle, Powering AI commerce with the new Agent Payments Protocol (AP2)McKinsey, The agentic commerce opportunity: How AI agents are ushering in a new era for consumers and merchantsSalsify, How AI Transforms Product Experience Management (PXM)Shopify, The agentic commerce platformStripe and OpenAI, Agentic Commerce ProtocolVaimo, Architecting for agentic commerceVisa, The Rise of Agentic CommerceWavestone, The agentic AI playbook: Understanding the AI agent revolution

    22 min
  • 1 Episode

About

20-Minute Tech & Strategy cuts through the hype around emerging trends. Each episode brings together two expert views to unpack what is changing, why it matters, and what leaders should do about it. From AI and digital transformation to new business models and industry disruption, the podcast blends strategic perspective with real technology insight in a format built for busy professionals. Curated by humans, produced with AI.

Information

  • Creator
    Frédéric Desmaison
  • Years Active
    2k
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 20-minute Tech & Strategy