The Unofficial Shopify Podcast

Kurt Elster, Paul Reda

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

  1. SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

    قبل ٣ أيام

    SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

    "ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result." Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in their analytics—and what to do about it. We talked about the terminology wars (GEO vs AEO vs AI search optimization), why AI engines favor content from Google's 10th page, and the Reddit strategies that actually work without getting banned. SPONSORSSwym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT LINKSDomaine AI Commerce Suite: https://www.meetdomaine.com/insights/domaine-news/domaine-launches-ai-commerce-suiteMac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/Mac King on Twitter: https://x.com/MacKing/Profound (tracking tool): https://www.tryprofound.com/Shopify Knowledge Base app: https://apps.shopify.com/shopify-knowledge-baseSEOFOMO newsletter: https://seofomo.co/Commerce GPT newsletter: https://www.yotpo.com/commerce-gpt/WORK WITH KURTApply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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  2. Ex-Supps CMO's Counter-Intuitive Growth Strategies

    ١٩ أغسطس

    Ex-Supps CMO's Counter-Intuitive Growth Strategies

    Also available on YouTube: youtu.be/0HHJ5tONfVo Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work. In this episode, you'll discover why the biggest mistake seven-figure brands make is racing to the bottom on customer acquisition costs instead of learning to outbid competition. Devyn shares how one brand tripled subscription revenue from $6K to $22K MRR in just 45 days using gamification instead of discounts. You'll learn the psychology behind giveaway strategies that actually build qualified prospect lists, why ugly websites convert better than pretty ones, and the empathy-driven approach to customer journey optimization that most brands completely miss. Sponsors: Swym (getswym.com/kurt) – Wishlists & back in stock alertsCleverific (cleverific.com/unofficial) – Smart order editingZipify (zipify.com/KURT) – High-converting sales funnelsKey takeaways include the LTV vs CAC mindset shift that separates big brands from struggling stores, the month 4 subscription churn fix that prevents customer dropout, and why your landing pages are probably bleeding money without you knowing it. If you're tired of following conventional wisdom that doesn't work, this episode reveals the contrarian strategies that actually drive results. Guest: Devyn Merklin, X-Scale (thexscale.com) Links: Apply to work with Kurt: ethercycle.com/applyKurt's newsletter: kurtelster.comFree growth mastermind: thexscale.com

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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

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