Success School

TBC Studios
TBC Studios
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Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

  1. 29 Mar

    How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable.  So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service 20:10 - This is how long you should be following up with people for (it’s longer than you think!) 23:14 - How to keep clients with you longer 28:36 - What needs to be in place before you scale Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

  2. 25 Jan

    How Coaches Scale Businesses WITHOUT Working More Hours

    If you’re currently thinking to yourself:  “No one can do my job as good as me” “My clients would get upset if someone else in my team started coaching them” “My business just isn’t set up to…” “I can’t afford to hire this person because…” Then we’re sorry but you need to hear this. You are the bottle neck in your business. And until you fix that - you’re not going to build the business that will get you financial freedom. Most coaches don’t make it past $100k a year. Don’t be like most coaches. Today we’re talking about the mindset, systems and team you need to get yourself out of your own way. You’ll hear: 0:00 - We moved to Thailand! 3:09 - One of the biggest reasons why most coaches don’t make it past $100k a year 5:24 - Do you do these things? You might be the bottleneck in your business 11:06 - What Tim does deliberately to stop the business relying on him 12:37 -Where most coaches go wrong when they hire under pressure 17:10 - The Hiring Ladder: The order you actually need to hire in if you want sustainable growth 20:42 - The core systems your business needs so it doesn’t fall apart when you need a holiday 26:06 - How to know what you need to delegate, automate or get rid of entirely in business 28:01 - How do you know if you’ve hired a donkey Watch the YouTube version of the podcast here (https://youtu.be/If0yBsCOx6c). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

    How Coaches Scale Businesses WITHOUT Working More Hours

  3. 18 Jan

    7 Lessons From Our HIGHEST Earning Clients (+ one should you definitely focus on in 2026)

    Why are some businesses stuck at 10k months while others reach $100k+? We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing.  And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson Number 3 13:21 - Lesson Number 4 15:23 - Lesson Number 5 17:22 - Lesson Number 6 19:00 - Lesson Number 7 20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026 Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    7 Lessons From Our HIGHEST Earning Clients (+ one should you definitely focus on in 2026)

  4. 11 Jan

    What Running $1.3 MILLION in Paid Ads in 2025 Taught Us About Consumer Behaviour

    That’s right - we spent a LOT on paid ads but do you know what?  It paid off. And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you. In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C?  If you stick around, you’ll even learn our strategy for getting people to choose your business over your competitors hand over first. You’ll hear: 0:00 - Our personal updates 04:28 - Should you change your niche to something more profitable? 7:40 - Is B2B or B2C better for paid ads? 12:24 - The two funnels that were the most profitable for coaching businesses in 2025 20:11 - The reason your ads suddenly aren’t working (even if they worked before) 22:06 - How to create 50 (different) ad scripts in less than an hour 24:10 - How to get more comfortable spending money on ads Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    What Running $1.3 MILLION in Paid Ads in 2025 Taught Us About Consumer Behaviour

  5. 4 Jan

    3 Things Working for Our Clients Right Now (that’s getting them HEAPS of sales calls and crazy ROI)

    If you want to find out: How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else… Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    3 Things Working for Our Clients Right Now (that’s getting them HEAPS of sales calls and crazy ROI)

  6. 28/12/2025

    Our Most Unpopular Opinions in Business… How many do you agree with?

    This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward.  We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore. So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land. Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    Our Most Unpopular Opinions in Business… How many do you agree with?

  7. 21/12/2025

    Get More Sales & Calls From the Leads You Already Have

    In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    Get More Sales & Calls From the Leads You Already Have

  8. 14/12/2025

    How to Re-Activate Dead Leads, Building a Self-Sufficient Team & Ads Stopped Working?

    Today we’re tackling some of your biggest business questions around leads, hiring a hire performing team, and what to do when your ads have stopped working… Want your business questions answered next time? Send them over to us over at @timfrey__ or @stephgorton__ to get it included in the next Q&A episode. You’ll hear: 0:00 - Our personal updates 3:53 -  How to manage your time better when you’re starting to feel burnt out 6:26 -  The best way to get more consistent, high quality leads when your ads have stopped working? 8:01 - How to re-activate dead leads 9:42 - How do figure out your niche and make sure your messaging hits the right people 12:42 - How do you know when it’s time to change your niche in business 14:42 - How to build a team I can trust so I’m not holding everything together all the time 19:26 - How to balance giving your team enough freedom and making sure they meet performance standards 21:27 - How do I stay motivated to work on my business 24:06 - What we do to get our heads back in the game when we don’t have any motivation Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

    How to Re-Activate Dead Leads, Building a Self-Sufficient Team & Ads Stopped Working?
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About

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

Information

  • Channel
    TBC Studios
  • Creator
    TBC Studios
  • Years Active
    2023 - 2026
  • Episodes
    164
  • Rating
    Explicit
  • Copyright
    © 2026 Success School
  • Show Website
    Success School

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