Success School

TBC Studios
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Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

  1. How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    29 Mar

    How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable.  So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service 20:10 - This is how long you should be following up with people for (it’s longer than you think!) 23:14 - How to keep clients with you longer 28:36 - What needs to be in place before you scale Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    32 min
  2. Get More Sales & Calls From the Leads You Already Have

    21/12/2025

    Get More Sales & Calls From the Leads You Already Have

    In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

    22 min
  3. Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep

    16/11/2025

    Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep

    Do you wake up hoping someone booked a call overnight? Or that maybe today will be the day a new client slides into your DMs? What if instead of hoping… you knew it was happening Every. Single. Day. In this episode, we’re breaking down the systems behind our predictable lead flow.  The one that brings in over 100 leads a week without relying on luck or algorithms. You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from. You’ll hear: 0:00 - The new Success School program that gets clients to $20K months in 30 days 2:11 - How Steph manages ‘grind seasons’ and avoiding burnout 4:34 - Why Steph changed her mind about paid ads (and how it saved her business) 7:00 - How to tell if your ad funnel is actually working or just burning cash 8:14 - The #1 metric that matters when building predictable lead flow 8:57 - The biggest misconception coaches making $10K–$30K/month have about ads 12:04 - Why most entrepreneurs can’t stay consistent with organic content 15:00 - The truth about influencer launches vs. business owners who make money 16:55 - How we generate 100+ leads a week from social media 18:54 - How to create reliable monthly revenue (instead of random cash spikes) 22:03 - How to choose the right topic for your next conversion event 23:51 - Why you should bother with conversion events even if it’s not an instant win 26:17 - The numbers that define a successful workshop or webinar Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

    29 min

  4. 28/09/2025

    We Cancelled Our Launch, Said No to $40k… How Has That Worked Out For Us?

    Most people would kill for a $40k payday. We turned it down. And we cancelled our launch, too. Crazy? Maybe.  But in this episode we’re sharing exactly why we did it…  This guys, is the kind of access most coaches don’t give you. You’ll hear: 04:33 – Why we cancelled a conversion event that would have brought in thousands of dollars 09:25 – The 11-email strategy we use to sell workshops (without long pre-launch runway) 10:38 – How to use marketing angles in a way that no one can will be saying no to your offer 13:03 – What we’d do differently after running 10+ workshops 16:40 – Why we said no to a $40k accelerator 24:00 – Our honest takes on social media addiction, screen time and if we would be on it if we didn’t work in the space 28:30 – The framework that will make you want to change everything in health, business & your life 31:50 – What we’ve learnt from Chris Griffin’s content strategies (we know someone who’s working with him 🤫) 35:30 – Steph’s experiment with posting twice a day (find out if you need to start doing this too) 41:57 – Did firing our sales team work out? Or was it a massive fail? 47:25 – Why we’ll never go back to one off sales 48:33 – Our polar opposite takes on AI, purpose, and what life looks like if jobs disappear Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__ Join us every Monday to get your weekly hit of knowledge. If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    56 min

  5. 21/09/2025

    Why Most Businesses Stall … And How to Avoid It

    Most business owners don’t fail because they’re lazy, they fail because they’ve got the wrong business model.  We’re answering your questions this week and talking about all the things you DON’T see on Instagram.  Like: 00:22 - Tim’s New Relationship  2:09 - The down side of hyper-independence  3:26 - Do you need to change your friendship group to grow your business? 6:11 - The Business Decisions We Made but would do differently now  6:31 - Why you’re not making sales (hint … it might not be your offer!) 9:30 - What Steph would do differently if she started P&P again 11:22 - Is a new hire the thing you actually need right now? 13:09 - Should you build a personal brand OR a Business Brand? 14:28 - How to survive periods of hustle and growth  17:16 - Advice for anyone building a startup today  19:05 - If Tim could go back in time he’d do this (steal this business idea)  20:37 - How many leads do we actually get from Youtube 22:46 - The one thing AI can’t do right now and what you need to learn  24:36 - Can I build a personal brand without being polarising? Watch the YouTube version of the podcast here. If you want your question answered send us a DM or look out for the question box over at  @realtimfrey or @stephgorton__ Ready to build your 7 Figure+ Business? Apply to join Success School here.  Join us every Monday to get your weekly hit of knowledge. If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    29 min

  6. 07/09/2025

    We’ve Changed The Podcast Format … & How to Future Proof Your Business in 2025

    Getting sales in 2025 has changed.  People don’t buy from you the first time they see you … they need to know, like and trust you  Today we’re changing up the podcast and we’re answering YOUR questions and if you thought our content on social media was showing you some raw and unfiltered moments, wait until you listen to this one!  We cover:  0:07 - Why we’re changing the format  1:13 - Tim’s voice in his head  2:29 - Our big life change  5:36 - How can I get seen on social media by my IDEAL clients? 7:00 - What if I don’t want to have a personal brand?  10:09 - How can I get people to trust me without sharing my entire life 12:25 - Why we share EVERYTHING now & what changed 13:49 - The AI tools we use (and the ones we’ll never touch)  15:09 - Steph’s honest thoughts on AI and why she gets aggressive with it now  16:46 - Why most people hate their output from ChatGPT  19:10 - The coaching industry is going to be hit hard by this  20:15 - Do I need video testimonials as well as screenshots? 21:52 - How do you detach from your client results? 25:01 - I hate small talk in the DMS, how do I build real connection? 26:11 - Something that we’ve completely changed our opinions on  30:45 - What to do if you have no proof or testimonials  Want to scale to $10k months and beyond? Join Success School  here And if you want to submit your questions or liked this version of the show let us know over at @realtimfrey or @stephgorton__ Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And make sure you hit follow wherever you’re listening.  Join us every Monday to get your weekly hit of knowledge. If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    38 min

  7. 31/08/2025

    We Fired Our Entire Sales Team… And Our Business Got MORE Profitable?!

    Yup you heard that right.  We know we sound crazy (and maybe we are a little) but in today’s completely unfiltered episode, we’re giving you the behind the scenes of one of the biggest (and scariest) decisions we’ve made in our business. We’ll tell you exactly why we did it, what we’re doing instead, and how this change has made our business leaner, simpler, and way more fun to run. If you’ve ever wondered whether you really need a sales team, or if there’s a smarter, more profitable way to grow… This is your playbook. You’ll hear: 09:02 - How having salespeople made us lazy marketers.. And what we’re doing now11:02 - Where the $400k we were spending on commission goes now…14:30 - the sales process that replaced dozens of calls (and converts faster)18:00 - The checklist we used before making the jump24:00 - Listener Q: When you should be using an offer doc instead of sales calls Want to scale smarter? Join the Mastermind Program here Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__ Join us every Monday to get your weekly hit of knowledge. If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    29 min

  8. 17/08/2025

    Should You Be Selling Low, Mid or High Ticket? Here’s How to Know…

    Are you tossing up between going low ticket, mid ticket or high ticket on your offer? Choosing the right business model can make or break your growth so today we are breaking down how to make the right decision for YOU. In this episode, we are looking at the most important factors when choosing your offer; your personality, marketing skills and business goals, and how you can use these to create more profit in your business. You’ll hear: 08:53 - Who a low ticket offer is really for (and why it won’t work if you don’t have an audience)11:20 - Why mid ticket can work for most people but might not work for you12:52 - The biggest mistake new coaches make when pricing… and how to avoid it in your business13:22 - The one thing you MUST have before charging premium prices17:53 - Mindset coaching is a non-negotiate at a high ticket level… here’s why19:07 - Steph’s personality-type guide to choosing your model20:08 - Listener Q: Why your low ticket offer isn’t scaling (it’s not what you think)Want to scale smarter? Join the Mastermind Program here Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__ Join us every Monday to get your weekly hit of knowledge. If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    23 min
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About

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

Information

  • Channel
    TBC Studios
  • Creator
    TBC Studios
  • Years Active
    2023 - 2026
  • Episodes
    150
  • Rating
    Explicit
  • Copyright
    © 2026 Success School
  • Show Website
    Success School

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