Claude Skills: The NEW Way to Build AI Agents (Live Tutorial)

In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before.

Timestamps

00:00 – Intro

01:05 – What are Claude Projects

02:40 – Sub-agents in Claude Code explained

03:34 – Introducing Claude Skills

05:58 – Context rot and the performance degradation problem

08:01 – Why matter Claude Skills Matter

11:08 – Building a UTM link generator with Artifact Builder

17:41 – Claude Skill Demo: A/B test generator for website optimization

20:32 – Claude Skill Demo: Marketing analytics insights from campaign data

23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill

30:32 – Final Thoughts on Claude Skills

30:58 – Why AI adoption is falling and how better prompting solves it

Key Points

• Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks

• Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination

• You can create custom Skills using markdown files with instructions, reference documents, and executable scripts

• The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training

• Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

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