Let's Talk Loyalty

Paula Thomas
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  • MARKETING
  • DOS VECES A LA SEMANA

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

  1. How ButcherBox Built an Award-Winning Loyalty Program (#773)

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    How ButcherBox Built an Award-Winning Loyalty Program (#773)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox. Launched in 2015, ButcherBox set out to do something deceptively simple: deliver high-quality, humanely raised meat and seafood directly to consumers who were tired of compromising at the grocery store. A decade later, the company is one of the central options of the American grocery shopping experience. In this conversation we learn the answer to one big question: “what does loyalty look like for a brand whose business is subscription based? Reba talks about the development and launch of “Sizzle Society”, explaining how ButcherBox designed a loyalty program that fits the rhythms of a subscription business. The program has registered impressive results to date - a 2x ROI, near-universal opt-in, and a flagship experience, the Chef’s Table dinner series. Hosted by Bill Hanifin Show Notes 1)Reba Hatcher 2) ButcherBox 3) Walk Through Fire (Book Reccomendation)

    51 min
  2. How e& Turned Smiles into a Digital Lifestyle Ecosystem (#772)

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    How e& Turned Smiles into a Digital Lifestyle Ecosystem (#772)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- Smiles by e& is a leading UAE lifestyle and loyalty ecosystem that has evolved far beyond traditional telecom rewards into a full-scale digital engagement platform. Antonio Ricciardi explains how Smiles transformed from a conventional telecom loyalty programme into one of the UAE’s most connected lifestyle ecosystems. The platform now extends beyond telco customers, delivering everyday relevance through grocery, strategic partnerships, personalization, and AI. This shift reflects a broader vision of loyalty — moving from standalone rewards to integrated digital commerce ecosystems that shape daily consumer behaviour. Hosted by Lisa Brightwell Show Notes: 1) Antonio Ricciardi 2) e& 3) Smiles 4) The Mamba Mentality (Book Recommendation)

    45 min
  3. Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771)

    14 MAY

    Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this episode, we speak with Brad Anderson, Vice President of Hilton Honors at Hilton about how one of the world’s largest hospitality loyalty programs is evolving to deliver more value, flexibility and recognition for its more than 250 million members. Brad shares how Hilton Honors fuels direct bookings, and strengthens hotel owner economics, while creating more meaningful experiences for guests through benefits, partnerships and news ways to stay. He also discuss recent updates to the award-winning program, including enhanced elite tiers and new rewards designed to give members more certainty and choice when they travel. The conversation explores Hilton’s expansion across key international markets and its focus on delivering consistent yet locally relevant experiences across more than 9,200+ properties globally, while still reflecting the unique character of each destination. At it’s core, Hilton’s approach is rooted in listening to members and delivering stays that are not just seamless, but memorable – turning travel moments into lasting connections. Hosted by Bridget Blaise-Shamai Show Notes: 1)Brad Anderson 2)Hilton Honors 3)Hilton Worldwide Holdings 4)The Ride of a LifeTime - Book Recommendation

    45 min
  4. Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)

    12 MAY

    Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)

    From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida Unas, Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined premium experiences across the Middle East. Show Notes: 1) Nida Unas 2) Chalhoub Group 3) MUSE 4)#29: Rewarding Loyalty with Luxury Experiences.

    43 min
  5. Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)

    7 MAY

    Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are shaping the next era of loyalty strategy. Hosted by Carly Neubauer Show Notes: 1) Miranda Bliss 2) Miele 3) Mindset by Carol Dweck - Book recommendation

    33 min
  6. Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)

    5 MAY

    Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy. Coalition programmes are famously difficult to execute—balancing multiple partners, complex data, and a compelling value proposition. But when done right, their impact can be extraordinary. Few examples prove this better than flybuys Australia, which signed up one million members in its very first week. In this episode of Let’s Talk Loyalty, Phil Hawkins, Former Operations Director at flybuys, shares five powerful lessons from over 25 years in loyalty marketing. From managing partner ecosystems to delivering meaningful customer value at scale, Phil offers practical insights grounded in real-world success. If you’re looking to understand what it really takes to build and sustain a high-performing loyalty programme, this episode remains as relevant today as ever. Show Notes: 1) Phil Hawkins 2) flybuys 3)#26: Australia’s Favourite Loyalty Programme: flybuys — 5 Lessons Learned in 25 Years

    43 min
  7. Understanding Loyalty in Europe 4.0: One Region, Many Realities (#767)

    30 ABR

    Understanding Loyalty in Europe 4.0: One Region, Many Realities (#767)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, we unpack the fourth edition of the Understanding Loyalty in Europe 4.0 white paper — exploring what it reveals about loyalty across 24 European markets and what it means for brands today. Our guests are Charlie Hills, Chief Strategy Officer, and James Davies, Strategy Director at Mando Together with YouGov, they’ve built a longitudinal view of loyalty across Europe, using a consistent loyalty gauge measuring programme membership, appeal, and impact. The conversation centres on a key tension highlighted in the research: participation in loyalty programmes is widespread, yet emotional connection remains limited. We explore what sits behind this gap, and how it varies across markets. A core takeaway from the white paper is that there is no single European loyalty strategy — only different levels of maturity shaped by local context. We discuss what this means in practice, and whether loyalty programmes still differentiate or have become an expectation, with many brands over-relying on mechanics over meaningful connection. We also reflect on what the research signals for the future — reinforcing the need for continuous evolution, test-and-learn approaches, and programmes that are built around real customer value. This episode offers a clear perspective on how to interpret the findings of Understanding Loyalty in Europe 4.0 — and how leaders can move beyond participation towards meaningful impact. Hosted by Nyeleti Sue-Angel Nkuna Show Notes: 1) Charlie Hills 2)James Davies 3)Mando. 4) Understanding Loyalty in Europe 4.0 5) The Lean Startup : Book Recommendation 6) Knowledge is Beautiful : Book Recommendation

    51 min
  8. Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)

    28 ABR

    Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)

    The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue — and Emirates Skywards stands out as a leading example. Dr. Nejib Ben Khedher shares how the programme has evolved over time, from digital transformation to delivering real value for both members and the business. A sharp, insight-led look at what’s working today — and what’s next for loyalty. Show Notes: 1)Dr. Nejib Ben Khedher 2)Emirates Skywards

    48 min
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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Información

  • Creador
    Paula Thomas
  • Años de actividad
    2019 - 2026
  • Episodios
    774
  • Clasificación
    Apto
  • Copyright
    © Paula Thomas
  • Mostrar sitio web
    Let's Talk Loyalty

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