A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Heineken USA’s innovation and ecommerce push
Alison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken’s aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.
How Lululemon is using Mirror to train for the future
New Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.
How King Arthur Baking is preparing for the holidays after its pandemic rise
Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.
Why Etsy is surging, and what it means for holiday
CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting
How COVID-19 has changed CVS’ strategy
CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.
ANA's Bob Liodice on this year's Masters of Marketing
The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.