Aussie Online Growing on Shopify

Rachel Abdy
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  • MARKETING
  • UPDATED WEEKLY

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

  1. 2D AGO

    E168 - A Business Founder Story: Lyn from Gympie Patchwork

    This week I'm joined by Lyn, the founder behind Gympie Patchwork - a beautiful Queensland-based fabric store selling quilting fabrics, threads, haberdashery and sewing supplies both online and through a bricks and mortar store in Gympie. Lyn shares her journey of buying and taking on the business two years ago and the reality of what it actually looks like to grow an established store with an online presence in today's ecommerce landscape. We talk honestly about the unexpected struggles that come with running a fabric and craft business online - from getting consistent traffic to converting browsers into buyers - and how we've been working together to support Gympie Patchwork's growth through Meta Ads and email marketing. If you're a small Aussie retail or niche product store owner wondering what it looks like to take that next step with your online marketing, Lyn's story is going to resonate. Head to https://gympiepatchwork.com/ to check out her gorgeous range. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online Thanks for listening! Rachel – eCommerce Enthusiast

    34 min
  2. E167 - Is This You? The Shopify Store Owners I Work With

    APR 1

    E167 - Is This You? The Shopify Store Owners I Work With

    If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing. The clients I work with aren't at the starting online anymore. Their Shopify store is live, products are selling, and they'redoing some marketing - but it feels messy, inconsistent, and like it's the thing slowing growth down rather than driving it. They've usually tried Meta Ads before and watched money disappear without understanding why. Or they've got a Klaviyo account sitting there doing very little - an email list that hasn't been sent to in months because they're not sure who to send to or what to say. I talk through the frustrations I hear constantly on discovery calls, what my clients want (hint: it's consistency andclarity, not doing everything), and how Meta Ads and Klaviyo work together to stop the feast-and-famine sales cycle and build something more stable. Hit play and let’s dive in. 🎧 Learn about working with my Aussie Content Creator - get 20 pieces of content (including 10 videos) for just $1100AUD - check it out and reach out HERE: https://www.aussieonlinegrowingonshopify.com.au/post/ready-to-refresh-your-content-for-2026-get-scroll-stopping-content-without-doing-it-yourself Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actuallyconverts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online Thanks for listening!Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    25 min

  3. MAR 25

    E166 - Shopify AI Sidekick and What I’m Using it For

    In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead of wasting time digging through reports manually. I'm sharing exactly how I've been using Shopify Sidekick in my own ecommerce store - from writing custom code for my Shopify theme, to improving product page conversion rate with accordion descriptions, feature icons and brand messaging, to generating product images with on-screentext. We also get into inventory analysis and demand planning beyond Shopify's standard ABC analysis, using Sidekick to pull specific sales metrics and forecast volume per SKU for smarter stock planning. Plus I cover setting up low inventory alerts inside Shopify Flow, and how I asked Sidekick directly what my store needed to improve average order value and conversion rate - and the surprisingly detailed response it gave me including product bundling strategies, post-purchase upsells, store speed optimisation, discount strategy analysis and product page improvements. If you've been sleeping on Shopify AI tools, this episode will change that.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity. 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online Thanks for listening!Rachel – eCommerce Enthusiast

    31 min

  4. MAR 18

    E165 - A Coffee Chat about Confidence, Content and Growing a Local Business

    In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further. We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more important (and more overwhelming). Her question wasn’t really about strategy, but confidence: “What should I post?” We talk about why overthinking is often the real bottleneck, not a lack of ideas, and how many business owners already know what they could be creating - they just haven’t started yet. I also share why local service businesses have a huge advantage when it comes to content, how showing up authentically builds trust faster than perfection, and why momentum in marketing comes from action, not waiting until everything feels ready. If you’ve been stuck second guessing your content, this episode is a reminder that you don’t need a new strategy - you just need to start. Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online Thanks for listening!Rachel - eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    17 min

  5. MAR 11

    E164 - A Real Business Conversation about Content (and what I told her)

    In this episode, I share a real-life business conversation about content marketing, visibility, and what to post online after a coffee chat with a founder building the ecommerce side of her foundation. Her question is one I hear constantly from business owners: “What should I actually post?” We unpack why the real problem is rarely a lack of ideas but a lack of content structure, and how using simple content pillars can transform your social media strategy. I walk through five powerful pillars - mission and awareness, product education, behind-the-scenes content, real-world impact, and documenting the journey - and explain how these themes help businesses create consistent content thatbuilds brand trust, website traffic, and customer discovery. We also talk about why visibility must come before sales, and how organic content and paid media work together to grow an audience and attract customers faster. If you’re struggling with what to post on Instagram, TikTok, or social media for your business, this episode will give you a simple framework to create content with more clarity and confidence. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠  🌟 Small Aussie Brands Grow Online Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns AND turn traffic into customers through strategic email marketing This is ideal if: ads feel expensive or inconsistent OR your email list isn’t pulling its weight OR you want clarity instead of more complexity 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ Thanks for listening!Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    26 min

  6. MAR 4

    E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned

    I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and healthier lists over time. If you want your email strategy to bedriven by data instead of opinion, this episode will give you a practical framework to start experimenting with confidence. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for listening!Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    24 min

  7. FEB 25

    E162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on Meta

    I unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are). From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I share themindset shifts and practical truths that matter far more in 2026. We talk about what real Meta success looks like, why creative and consistency beat constant tweaking, and how to avoidsabotaging your own results through overreaction. If you’re running ads - or about to - this episode will help you separate noise from signal and approach Meta with more confidence, clarity, and strategy. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management - built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for listening!Rachel - eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    20 min

  8. TRAILER

    About the Podcast and Your Host Rachel

    🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. https://www.aussieonlinegrowingonshopify.com.au/book-online

    2 min
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About

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

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