107 episodes
Body Bangin' Micki Woods
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- Business
On Body Bangin' we will be talking about all things "body"...auto body that is! I'm Micki Woods, a marketing and business growth specialist for the collision industry. As a former shop owner I understand that there is so much information out there that sometimes it seems like we are trying to drink out of a fire hose, yet we are so thirsty for quality information. On the Body Bangin' podcast we will have a fun time while talking about small and large topics with a variety of guests from around the globe. I will break things down each episode to help you leave with something tangible you can take back to your collision center and make a difference. If you have any topics you'd like me to cover or if you would like to be a guest on Body Bangin' then please email my team at admin@mickiwoodsmarketing.com.
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Ep #106: NE Collision Conference Highlights with Ken Miller
The NE Collision Conference just wrapped up and I only heard amazing things about it! Today we talk with Ken Miller, President of the AASP New Jersey and Co-Owner of 821 Collision in North Haledon, NJ. He shares with us some of his top takeaways and most popular highlights of the show.
If you have never been to the NE Collision Conference it is the weekend of St. Patty's Day in March every year so make sure to register when it comes around in 2025.
This conference has the largest trade floor and is known as the "mini-SEMA".
I will be there next year and hope to see you all too!!!
Contact Ken Miller Directly:
Ken's Email: kmiller@821collision.com
821 Collision's Website: https://821collision.com/
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134 -
Ep #105: Overcoming Common Shop Challenges with Kyle Motzkus
Today, my friend Kyle Motzkus, who's the general manager over at Hunter Auto Body in St. Louis, Missouri, and I are having a chat about the common challenges collision shops face. Kyle's got some great insights to share!
We'll cover everything from the importance of getting the intake process right with clients to ensuring they're the right fit for your shop, setting clear expectations, walking them through the repair process, drafting repair procedures, staying in touch with both the insurance carrier and the customer, and even handling payments post-repair.
Kyle's a seasoned speaker at industry events, and he's here to lend a helping hand to others in the field! So, let's dive in and learn together!
Contact Kyle Motzkus Directly:
Kyle’s Email: kyle@hunterautobodyinc.com
Hunter Auto Body Website: https://hunterautobodyinc.com/
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134 -
Ep #104: The Keys to Success with Louie Sharp
Louie Sharp, owner of Sharp Auto Body talks to us today about the keys to his success. As a former marine his mindset shift completely changed his life and his business.
Louie drops so many amazing gems in this episode. Check this out:
Life is either easy or hard and you get to choose how you play the game.Be the point of the spear. Lead the charge for what is right, for what's just and what is fair.In coaching he starts with the owner. For every business owner, Louie shares that you have to work on YOU first before working on the business.
He believes our business is our spiritual practice - how we serve & help people and we shouldn't take it for granted. The marines gave him:
#1 - Self Esteem - He could do things he didn't think he could.
#2 - Heart of service
Take the time to know the people and know the stories to be able to care for your customers.
If you start with love - you will be amazed at what happens. Send them blessings, abundance and love and you'll be amazing at how everything in your life will change. When you start with love, love doesn't know the boundaries of the "rules" or the b.s. we typically deal with.
Music from the heart touches the heart. Anything that comes from your heart will touch another heart.
There are so many more great things. I hope you listen all the way through!
Contact Louie Sharp Directly:
Louie's Email: louie@sharpautobody.com
Sharp Auto Body Website: https://www.sharpautobody.com/
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134 -
Ep #103: Stand Out in a Consolidator's Market with John Shoemaker
Did you know that in our collision world today that only 44% of body shops are independent? Take advantage of that!
John Shoemaker joins us today and we dive a little bit into his session at SEMA with the SCRS classes where he spoke on “Being Elite in a Consoldator’s Market”.
John is a legend in our industry. He’s a long time veteran who now is a BDM for BASF where he is able to help out shops plus he speaks at conferences and association events across the country.
Being elite in your market means you have to differentiate yourself.
John cites that OE certification is the #1 way to do so but also emphasizes the importance of meeting people where they are at and focusing on what they need emotionally in that moment.
We discuss several ways other shops are differentiating themselves to give you ideas. After creating a differentiator you need to market that so the general public knows!
We also invite you to join us on our Collision Cocktail Hour monthly zoom calls if you are a shop or vendor. You can register by visiting our website at: collisioncocktailhour.com.
Contact John Shoemaker Directly:
John's Email: john.a.shoemaker@basf.com
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
Subscribe to the Body Bangin' YouTube Channel!
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134 -
Ep #102: EV Collision Repair Niche with Steve Baker
I had the pleasure of hanging out with Steve Baker, manager of Windermere Collision Center in Winter Garden, Florida. At Windermere their team has decided to really get niche in the EV repair segment. We discuss the importance of their processes and how that has been a big needle mover for them. We also discuss some of the difficulties they have had repairing the EVs and how they are overcoming them. In addition, if you are thinking of either getting into the EV certifications for Tesla, Lucid, Rivian, etc or pushing harder into those – Steve gives some great recommendations.
This podcast episode is for all body shops with great takeaways for all!
If you’d like to contact Steve he would be happy to have a conversation with you!
Contact Steve Baker Directly:
Steve's Email: s.baker@windermerecollisioncenter.com
Website: https://windermerecollisioncenter.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
Subscribe to the Body Bangin' YouTube Channel!
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134 -
Ep #101: Loaner Vehicles - Another Revenue Stream? with Laura Tierney
Today we are talking with Laura Tierney from ShopLoaner.com and discussing something that is gaining a lot of momentum in our industry – vehicle loaners in your shop.
This doesn’t mean that you have to give out free loaners to people. This means another revenue stream for you. It means that you could provide a value to your guests by having a vehicle on site or even providing a vehicle for less money per day to customers who don’t have rental coverage. It also allows you to really provide for that guest at another level.
Does a replacement vehicle cause you to have storage issues?
How many would you want to have for your shop?
Where would you get these vehicles?
Would this break the bank trying to insure these vehicles?
What happens if a customer gets into a wreck in your loaner?
Does this create more admin tasks for your team and bog them down further?
How much more per repair could you be making when adding on a rental vehicle?
I had so many questions and Laura was great to answer them all and give us some great things to think about!
Contact Laura Directly:
Laura’s Email: Ltierney@arsloaner.com
Website: https://www.shoploaner.com
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
Subscribe to the Body Bangin' YouTube Channel!
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
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