Born to License

David Born
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  • Entrepreneurship
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Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing. Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry. New episodes every two weeks.

  1. Crayola x CamelBak | The Water Bottle That Broke LinkedIn (And Why Nobody Called It Licensing)

    1d ago

    Crayola x CamelBak | The Water Bottle That Broke LinkedIn (And Why Nobody Called It Licensing)

    A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once. In this episode, David breaks down how a product that launched quietly in November 2025 suddenly exploded seven months later, why the internet called it "brand collab genius" instead of what it actually was, and what that reveals about how the licensing industry tells (or fails to tell) its own story. We also dig into what the Barbie movie phenomenon had in common with this crayon-shaped water bottle — and why moments like these keep happening without licensing ever getting the credit. If you work in licensing, brand partnerships, or marketing, this one will make you think differently about how you explain what you do. Topics covered: The CamelBak x Crayola viral moment — and what really made it workWhy great licensed products can go viral years after launchThe visibility gap: why licensing is invisible in mainstream conversationsHow the industry can do a better job of telling its own story💡 Key Insight: This product didn’t go viral because of a campaign.It sat quietly on Amazon for 7 months… until the right person shared it at the right moment. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    10 min
  2. Toy Story 5: Papa John's, Kellogg's, and My First 24 Hours in LA

    Jun 23

    Toy Story 5: Papa John's, Kellogg's, and My First 24 Hours in LA

    Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective. In this episode of Born to License, I’m coming to you from Los Angeles (new home!) after moving from Brazil - and diving straight into one of the biggest licensing moments of the year. From airports to retail stores to immersive brand activations, Toy Story 5 is everywhere. I predicted earlier this year that it would be the biggest licensing hit of 2026… and now we’re seeing it play out in real time. This episode is a bit different - I didn’t just analyze this trend… I lived it. 🔍 What You’ll Learn in This Episode Why Toy Story 5 is dominating licensing in 2026How major brands are activating partnerships (including real-world examples)What makes a franchise “unavoidable” at retailLessons from immersive experiences like themed pop-upsHow global markets (Brazil vs. USA) approach entertainment licensingWhy timing, scale, and nostalgia still win in licensing📍 Real-World Licensing in Action I take you through my first day in LA, including a Toy Story-themed experience—from branded food partnerships to retail takeovers and experiential marketing. This is what best-in-class licensing looks like when everything aligns:  👉 Content  👉 Retail  👉 Partnerships  👉 Fan engagement 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    25 min
  3. Why I’m Moving to LA + World Cup, Scooby-Doo & SPAM

    Jun 15

    Why I’m Moving to LA + World Cup, Scooby-Doo & SPAM

    I’m moving to Los Angeles - and this isn’t a lifestyle decision. It’s a strategic one. In this episode of Born to License, I break down why LA is the global center of the licensing industry, and why being physically close to the biggest IP owners in the world matters more than ever. From Disney and Netflix to Warner Bros. and Mattel, the companies shaping global entertainment — and licensing — are all based in Los Angeles. And in today’s environment, being in the room is back. But that’s just part of the episode. We also dive into some of the biggest licensing stories happening right now — from the World Cup commercial machine to unexpected collaborations and the rise of social media-born IP. 🎯 In This Episode: Why I’m relocating from Brazil to Los AngelesWhy LA is the center of global licensing & entertainment IPHow in-person relationships are reshaping the industryThe massive licensing opportunity behind the FIFA World CupHow brands like Amazon, Macy’s & Roblox are activating globallyThe rise of Duolingo as a licensing brand (and what it signals)Why Stranger Things is still winning at retail post-seriesMy honest take on Scooby-Doo’s new live-action directionWhy some reboots don’t translate into licensing successThe surprising brilliance of Hello Kitty x Spam💡 Key Takeaway: Licensing isn’t just about great IP — it’s about timing, proximity, and cultural relevance. And right now, Los Angeles sits at the center of it all. 🌎 Follow the Journey: I’ll be documenting the move to LA in real time — from industry meetings to behind-the-scenes moments. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    15 min
  4. Backrooms vs Star Wars: What It Really Means for Licensing

    Jun 8

    Backrooms vs Star Wars: What It Really Means for Licensing

    In this episode of Born to License, we break down one of the biggest conversations in Hollywood right now — and why the licensing perspective tells a completely different story. Two low-budget films created by YouTube-native directors have shocked the industry, outperforming expectations and even competing with major franchises like Star Wars at the box office. But here’s the real question: 👉 Does box office success actually translate into licensing success? 🎬 In this episode, we cover: Why viral films and breakout hits don’t always become licensing giantsThe difference between audience hype and generational IPWhat makes brands like Star Wars and Toy Story dominate consumer productsThe hidden limitations of certain genres (like horror) in licensingHow new IP like Backrooms could evolve into a licensing opportunityAmazon’s new AI-generated content strategy — and what it means for the future of IPWhy Taylor Swift’s involvement in Toy Story 5 matters (even beyond the film)🧠 Key Insight: Licensing isn’t just about how big a film is today — it’s about cultural longevity, emotional connection, and multi-generational relevance. 🚀 Also in this episode: Behind-the-scenes updates from the Born to License teamA standout campaign with Sesame Street’s Count for digital safetyNew licensing launches with major brands like John DeereReal-world retail insights from inside Walmart (including a moment that got us kicked out…)📈 If you're in licensing, brand building, or entertainment: This episode will change how you think about IP, content success, and long-term value. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    19 min
  5. What I Learned at Licensing Expo 2026 (Costs, Trends & $389B Industry Insights)

    Jun 1

    What I Learned at Licensing Expo 2026 (Costs, Trends & $389B Industry Insights)

    What really happens at Licensing Expo? After 13 years attending - and exhibiting for the first time - this is the honest breakdown of Licensing Expo 2026 in Las Vegas. No highlight reel. Just real insights, real numbers, real costs - and what actually matters if you're in (or entering) the licensing industry. This year’s event confirmed one thing: licensing is booming. With the industry now valued at $389.8 billion, the opportunity is massive - but so is the gap in understanding how it actually works. 🎯 In this episode, you’ll learn: The real numbers behind Licensing Expo 2026Why licensing is now a $400B global industryWhat first-time exhibitors reveal about the future of IPThe true cost of exhibiting (and what people underestimate)ROI insights from exhibiting vs attendingWhy many people still don’t understand licensing fundamentalsThe rise of new brands, AI tools, and faster IP creationKey trends: fandom, food brands, sports licensing & global growthWhy physical products and “offline play” are making a comeback💡 The big takeaway: The licensing industry is growing fast—but knowledge, relationships, and execution are still what separate success from noise. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    14 min
  6. Licensing Expo 2026 Wrap Up: AI, Deals & What’s Next in Licensing

    May 25

    Licensing Expo 2026 Wrap Up: AI, Deals & What’s Next in Licensing

    What really happens at Licensing Expo? In this episode of Born to License, David Born shares a behind-the-scenes look at Licensing Expo 2026 in Las Vegas - from speaking about AI in licensing, to insights from his team on the ground, to conversations with exhibitors building the next wave of IP. This isn’t just a highlight reel. It’s a real-time look at where the licensing industry is heading. 🎙️ In This Episode: David’s talk on AI in the licensing industryWhy trust and relationships still matter more than everHow AI is already being used across licensing workflowsKey risks of AI (including confidentiality & entry-level roles)Insights from the Born team live on the show floorConversations with first-time exhibitors & global IP ownersWhat it’s actually like to exhibit at Licensing Expo🧠 Key Takeaways on AI & Licensing: AI can increase efficiency across the licensing lifecycleIt helps with IP discovery, content, and productivityBut it cannot replace relationships or deal-makingThe industry must protect entry-level opportunitiesConfidentiality is critical when using AI tools🌍 About Licensing Expo: Licensing Expo is the world’s largest event for the brand licensing industry, bringing together: Global licensors & licenseesRetailers, manufacturers & agentsThe biggest brands in entertainment, lifestyle & moreIt’s where deals are made—and where the future of licensing takes shape. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    25 min
  7. Licensing Expo 2026: Predictions, Trends & Insider Advice from the Born Team

    May 18

    Licensing Expo 2026: Predictions, Trends & Insider Advice from the Born Team

    The biggest week in licensing is here. In this special episode of Born to License, we’re on the ground in Los Angeles just days before Licensing Expo 2026 — and for the first time ever, the entire Born team is together. Before the show floor opens, David sits down with the team to answer three key questions:  👉 What IP will dominate the show?  👉 What advice would you give first-time attendees?  👉 What are you most excited about this year? 🔥 What You’ll Learn in This Episode The most talked-about IPs heading into Licensing Expo 2026Why K-Pop Demon Hunters, Shrek, Bluey, and Pokémon are dominating conversationsInsider tips for first-time attendees (that most people miss)How to prepare, network, and make the most of the eventWhat really matters beyond the meetings and show floor🎯 Top Licensing Expo 2026 Predictions The Born team shares their insights on what will shape the show, including: The rise of new breakout IPMajor upcoming tentpoles like Shrek 5 and Toy StoryThe long-term impact of future-facing planning (2028–2029)How global trends like Olympics 2028 influence licensing💡 Advice for First-Time Attendees If you're attending Licensing Expo for the first time, this episode is packed with practical advice: Plan your schedule well in advanceBe open to unexpected networking opportunitiesDon’t miss panels, activations, and experiencesWear comfortable shoes (seriously)Talk to everyone — your next deal could be anywhere🚀 From the Host: What to Expect This Year David shares his own perspective: Why K-Pop Demon Hunters is the IP to watchWhere to focus if your meetings are already lockedHow to get value from networking spaces and panelsHis session at Licensing Expo (AI in licensing)📍 Catch David live:  “Brand Licensing Meets AI: The Fundamentals You Need to Know”  🗓️ Wednesday | 3PM | Networking Hub 📍 Meet Us at Licensing Expo For the first time ever, Born to License has its own booth! 📍 Booth: T236  🎙️ Come say hello — you might even be featured on the podcast 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    10 min
  8. What Licensing Expo Means to Me | From First Visit to Exhibitor: My Licensing Expo Journey

    May 11

    What Licensing Expo Means to Me | From First Visit to Exhibitor: My Licensing Expo Journey

    What is Licensing Expo really like? In this episode of Born to License, David takes you inside Licensing Expo Las Vegas - the biggest and most important event in the global licensing industry. From his very first visit in 2013 with Warner Bros. to now exhibiting with his own team, this episode is a behind-the-scenes look at how the licensing world comes together to create partnerships, deals, and billion-dollar brands. 🎢 What You’ll Learn in This Episode What Licensing Expo is and why it mattersHow major brands like Disney, Netflix, and Mattel operate at the eventWhat happens behind closed doors in licensing summitsHow deals are made in fast-paced 30-minute meetingsWhy Licensing Expo is the most exciting trade show in the worldThe journey from attendee to exhibitor🌍 Inside Licensing Expo Licensing Expo brings together over 12,000 professionals from 70+ countries, including: LicensorsRetailersManufacturersAgents & agenciesGlobal entertainment brandsIt’s where the future of licensing is revealed — from upcoming films and franchises to major brand collaborations. 🎤 A Personal Journey David shares his personal story: His first trip to Las Vegas and Licensing ExpoWorking with Warner Bros. Consumer ProductsBuilding his own licensing agencyBringing a team of 13 to the eventExhibiting for the very first time🎬 Beyond the Show Floor Licensing Expo isn’t just business — it’s an experience: Iconic Las Vegas shows and performancesIndustry awards (the “Oscars of licensing”)Team traditions and celebrationsThe energy of one of the most unique cities in the world🚀 Join Us at Licensing Expo We’ll be recording live from the show floor this year. 📍 Booth: T236  📩 Want to be on the podcast? Email: hello@borntolicense.com 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License  🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Check out thedavidborn.com 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

    7 min
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About

Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing. Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry. New episodes every two weeks.

Information

  • Creator
    David Born
  • Years Active
    2025 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © 2026 Born to License
  • Show Website
    Born to License

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