Build Perspectives Podcast

Tim Seims and Carolina Baffigo

We bridge Wall Street and Job Sites. Real stories, real numbers, real consequences. Hosted by Carolina Baffigo and Tim Seims. https://tinyurl.com/Build-Perspectives

  1. 3D AGO

    "I Just Need Someone to See Me Today" | Your Benefits Package Includes Kindness

    When Scott Satory started his industrial roofing company 17 years ago with $10,000 and no capital for medical benefits, he made a decision. He'd pay people fairly, give them holidays and vacation from day one, and treat them like human beings. He figured he'd see how that worked out. It worked out. Debt-free. Multimillion dollars. 17 and a half years later. His wife Dr. Colleen Saringer spent that same stretch inside corporate America, consulting companies on workplace mental health and watching them not do it. In 2023 she left to keynote construction companies directly, because construction has one of the highest suicide rates of any industry. More suicides than on-site injuries. And the number is underreported. Together they keynote on what it looks like to build a business and a life in construction without it killing you. Literally. Quick note about Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX | Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com Tim and Carolina caught up with Colleen and Scott on a sunny afternoon at Monday Night Brewing in Atlanta — and what started as a conversation about running a construction family became something harder to shake than that. Colleen's father nearly took his life when she was 13. Scott's two brothers both had heart attacks before 52. Scott is 52 and fine. He has a theory about why. They get into: the coffee pot at 11:30pm that almost broke things, why kindness is a risk management strategy backed by actual research, what survivor accounts say people needed in their darkest moments, why small contractors can't buy loyalty but can absolutely earn it, and what building product manufacturers keep getting wrong when they go quiet on a sub. One line from the research Colleen cites: people who had considered ending their life said, "I just need someone to see me today." A smile. A good morning. Knowing the dumpster driver's name. That's the episode. Find Colleen at colleensaringer.com and on LinkedIn. Connect with Scott the same way. Brought to you by ProjectFluent and the Advancing Construction event series from Hanson Wade.

    45 min
  2. MAR 26

    "There Are Plenty of Platforms for Scheduling Software. We're Looking for People Actually Building Things."

    What Would It Take to Actually Fix Housing? Tyler Pullen of Terner Labs & UC Berkeley on policy, prefab, and the graveyard of good ideas. Tyler Pullen doesn't traffic in buzzwords. As leader of the Building Innovation Track at Terner Labs, the nonprofit accelerator spun out of UC Berkeley's Terner Center for Housing Innovation, he's spent years separating companies actually building homes from the ones just building pitch decks. Recorded live on the expo floor in Dallas, Tyler gets candid about what it really takes to move the needle on housing affordability: 70 expert interviews in a single month, a dozen California bills already in motion, and the stubborn truth that the biggest barrier to innovation in housing isn't engineering. It's navigating the humans. We cover the forthcoming California building innovation white paper, why hardware is categorically harder than software, and what innovators consistently get wrong when they try to enter the housing market without speaking the language. Download the "Potential Pathways to Scale Innovative Construction Methods in California" white paper here https://ternercenter.berkeley.edu/wp-content/uploads/2026/03/PathwaystoScaleInnovativeConstruction2026.pdf Apply to the Terner Labs Building Innovation Track: ternerlabs.org Reach Tyler directly: tpullen@berkeley.edu Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX — Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com 🌲 Int'l Mass Timber Conference | March 30–April 1, Portland OR — Use code IMTC26_SEIMS10 for 10% off → masstimberconference.com

    22 min
  3. MAR 20

    Prefab at Scale: Robert Crotty on Building Healthcare's Offsite Ecosystem

    Recorded live on the expo floor at Advancing Prefab 2026 in Dallas, this conversation with Robert Crotty, VP of Design & Construction at HCA Healthcare, is a masterclass in what it actually takes to run prefab as a program, not a project. Robert was hired by HCA a decade ago to advance offsite construction, and the timing of this recording, at an event literally named Advancing Prefab, wasn't lost on either of us. We cover how a major health system tests, refines, and scales prefab components across hundreds of in-flight projects, why healthcare is the right proving ground for innovations that will eventually reach housing, and what manufacturers and trade contractors should be thinking about during slow periods. Key topics below! 🌲 Upcoming Events: Advancing Construction Leadership (APRIL 28-29, 2026 IN DALLAS TX) US employers reported 1.3 million workplace injuries IN 2024, and construction still sees some of the highest rates of serious harm. Leading firms recognize that safety is a catalyst for innovation, project quality, and profitability. The question remains: How do we bridge the gap between the boardroom and the boots on the ground? Use code BUILDPERSPECTIVES10 to save 10% off at registration. Register at: https://advancing-construction-safety-leadership.com/ International Mass Timber Conference (IMTC) March 30 – April 1, 2026 | Portland, OR The premier gathering for the mass timber and tall wood building industry. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off at registration. Register at: masstimberconference.com Key Topics Covered in This Pod: How HCA manages hundreds of concurrent projects — from lobby refurbs to new hospital builds — using an incremental construction model that mirrors community demand curves and reduces the risk of large-scale prefab commitments gone wrong. Why moving work off-site typically delivers a 2x productivity improvement, and how that math becomes a survival strategy when 400,000 skilled tradespeople are leaving the industry with no pipeline of replacements. The case for making prefab decisions early in design — not late — and how HCA's partner program cross-trains GC teams by sending them to watch live installs before they're responsible for one. Why healthcare construction (often $1,000+/SF) is the innovation proving ground that makes prefab better and cheaper for housing and hospitality over time — and Robert's advice for factory operators on using off-peak demand to train workforce rather than curtail operations. How smaller health systems, trade contractors, and manufacturers can think programmatically about prefab without HCA's volume — through GPOs, collaborative buying, and latching onto GCs already building their own offsite capacity. The Toyota Production System truth that construction keeps learning the hard way: you can tour every factory you want, but without the culture, none of it sticks. Connect with Robert Crotty on LinkedIn: https://www.linkedin.com/in/robertcrotty/ This episode was recorded live at Advancing Prefabrication 2026 in Dallas and made possible by the support of Project Fluent and the Advancing Construction event series. Learn more at www.advancing-prefabrication.com. Build Perspectives is hosted by Tim Seims and Carolina Baffigo. If this conversation resonated, please subscribe, leave a rating, and share with someone in your network who needs to hear it.

    20 min
  4. MAR 5

    Inside UpCodes: Scott Reynolds on AI, Amendments, and Navigating Building Codes

    This episode explores how better access to building codes, plus AI, can slash rework, de‑risk projects, and speed up knowledge transfer in an industry facing a looming expertise gap. We walk through the origin story of UpCodes, why fragmented regulations quietly tax every project, and how combining deep domain knowledge with technical talent creates tools that actually match how architects, builders, and BPMs work. Along the way, we get real about code politics, the hidden cost of rework, and what it really takes to become valuable early in your construction career. Key topics below! 🌲 Upcoming Event: International Mass Timber Conference (IMTC) March 30 – April 1, 2026  |  Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry — bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off your attendee pass at registration. Register at: masstimberconference.com Key Topics Covered in This Pod: Why rework is a systemic, multi-billion-dollar drag on construction—even in prefab and modular—and how catching errors "upstream" in design changes the entire cost profile of a project. How UpCodes aggregates millions of code sections and amendments into a single, searchable environment, and why grounding AI in actual code text is essential for accuracy and liability. What building product manufacturers can learn from assemblies, Miami-Dade, and Florida Building Code to position products correctly across fast-changing, high-risk jurisdictions. The looming retirement wave among building officials, why master–apprentice learning is breaking down, and how shared data and tools can accelerate competence for the next generation. Why successful contech founders need a real "marriage" between domain expertise and engineering talent—and what non-technical industry experts should look for in technical co-founders.

    52 min
  5. FEB 26

    Live from IBS Rockwool "Hush Tunnel": What the Show Floor Is Really Telling Us (shhh)

    Episode Description Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market — enough to make someone curious without over-explaining. 3 bullets: Trade show ROI — is a booth actually worth it? Musical chairs is coming — talent market read Big distributors, bigger stakes — the consolidation question What We Cover The Rockwool Hush Tunnel tradition: How the tunnel — and the podcast — have both evolved since 2019 Trade show strategy: When IBS is (and isn't) the right show for your product — and why education sessions beat booth-staffing marathons IBS as a recruiting event: Tim and Carolina's read on the talent movement likely coming in 2025–2026 and the 'musical chairs' dynamic in building products Supplier consolidation: Home Depot/SRS, Lowe's/FBM, QXO — what it means for manufacturers and end users Fire protection products: A standout category at this year's show, including the growth of Hilti's fire tape and caulk division The NIE Ha booth: New gloss panel in blue, custom color brick, and the two-piece trim that's set to save installers 15–20% on install time Selling aesthetic vs. functional products: Why going from 'behind the wall' to visible finishes is easier than the reverse The value of tribal knowledge: What the podcast is really for — passing on industry perspective, experience, and guest insights   🌲 Upcoming Event: International Mass Timber Conference (IMTC) March 30 – April 1, 2026  |  Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry — bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off your attendee pass at registration. Register at: masstimberconference.com

    19 min

Ratings & Reviews

5
out of 5
4 Ratings

About

We bridge Wall Street and Job Sites. Real stories, real numbers, real consequences. Hosted by Carolina Baffigo and Tim Seims. https://tinyurl.com/Build-Perspectives

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