72 episodes

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketing Venveo

    • Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    Home Depot vs. Lowe’s vs. Amazon: Where You Should Sell Your Building Materials Online

    Home Depot vs. Lowe’s vs. Amazon: Where You Should Sell Your Building Materials Online

    In this episode, Zach and Beth talk to Lisa Prestifilippo, National Accounts Manager at Metal Sales Manufacturing Corporation, about the different types of people that buy on online platforms and what you can get from these sites to drive innovation and product development.
    The audience that buys on Amazon is different than the one on HomeDepot.com and is different than the one at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.

    • 26 min
    People Over Profits: A Building Materials Success Story

    People Over Profits: A Building Materials Success Story

    In this episode, Zach and Beth talk to Josh Hendrickson, Director of Sales at Wilson Lumber Company, about how actually living the values your company espouses can be the very best sales pitch you’ll ever have.
    “People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of differentiation and a great way to drive long-last relationships.

    • 22 min
    How Building Materials Can Embrace Failure to Drive Change

    How Building Materials Can Embrace Failure to Drive Change

    n this episode, Zach and Beth talk to Regis Verliefde, CEO at Warmup, about how his company’s mantra of “fail often and fast” has driven incredible growth and success.

    As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.

    • 29 min
    2020 Housing Market Projections

    2020 Housing Market Projections

    In this episode, Zach and Beth talk to Todd Tomalak, Senior Vice President at John Burns Real Estate Consulting, about why he’s optimistic for the future of home construction, the one thing he wishes home builders would do more of, and why the next big construction hot spot may not be where you think.

    • 31 min
    Making the Path to Purchase Easier for Building Materials Sales

    Making the Path to Purchase Easier for Building Materials Sales

    In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better.

    Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

    • 21 min
    The Business of People in Building Products

    The Business of People in Building Products

    In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates.

    If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

    • 30 min

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