Farm4Profit Podcast

David Whitaker, Corey Hillebo, Tanner Winterhof
  • 4.7 (38)
  • INVESTING
  • UPDATED SEMIWEEKLY

Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.

  1. The Science Behind Ocean Minerals ; Powering the Soil, Crops, and Livestock

    5 HRS AGO

    The Science Behind Ocean Minerals ; Powering the Soil, Crops, and Livestock

    This Farm4Profit episode brings listeners a deep dive into the science and story of Sea Energy Agriculture, tracing how ocean minerals have moved from experimental hydroponic plots in Florida to practical, profitable farm programs across North America. Guests Lynn Hoover, Senior Director of Agronomy and Commercial Sales, and Michael Sileck, Commercial Sales Leader for Sea-90 and Baja Gold Salt Co., join the hosts to share how the 90+ balanced minerals and trace elements found in ocean water can rebuild soil vitality, elevate livestock performance, and close the loop between soil, plant, and human health. Listeners will discover: The Origins – How Dr. Maynard Murray, a medical doctor and physiologist, pioneered ocean-water research, proving that sea solids could rejuvenate mineral-deficient soils and improve the health of animals and humans alike. Modern Application – How Sea-90 brings those findings into modern agriculture with naturally balanced ocean minerals—5x more mineral content than competitors and the lowest sodium levels of any salt available. Real-World Results – Case studies showing improved crop performance in grass, grain, and bean programs, and measurable gains in livestock health and fertility when using Sea-90 as part of feeding and pasture systems. The Big Picture – How the Sea-90 approach supports regenerative agriculture by reconnecting soil health, plant nutrition, animal vitality, and ultimately human well-being. The conversation also explores practical takeaways: What sets ocean minerals apart from conventional fertility inputs. How Sea-90 integrates into current crop and livestock operations. Common misconceptions about mineral programs—and how science and on-farm data dispel them. Why balanced mineralization is foundational for nutrient density, yield stability, and long-term profitability. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
  2. Resiliency : The Griggs Farms Story

    4D AGO

    Resiliency : The Griggs Farms Story

    This Farm4Profit episode features Matt and Kelly Griggs, owners of Griggs Farms LLC in Humboldt, Tennessee — a fifth-generation family operation growing corn, soybeans, wheat, and cotton on 2,000 acres. What began in 1882 with cotton has evolved into a nationally recognized regenerative farm rooted in conservation and faith. Listeners will hear how: Matt began experimenting with cover crops back in 2011 — long before it was common — and turned those early trials into measurable success: improving soil structure, reducing runoff, and boosting water infiltration by over 1,200%. Kelly, originally from Chicago with a background in hospitality, left her corporate career to become an essential partner on the farm. She now runs equipment, manages operations, and advocates for farm wives across the country. The couple faced immense challenges — including Matt’s traumatic combine accident in 2020 and Kelly’s battles with cancer and autoimmune illness — and used their platform to openly share their faith, perseverance, and community support through it all. The conversation dives deep into regenerative agriculture, family legacy, and living your faith out loud, including: How they use multi-species cover crops like cereal rye, clover, radish, and buckwheat to build resilience. The importance of balancing modern technology (Case IH & John Deere) with stewardship principles. What it means to lead publicly as a family through pain, healing, and gratitude. The Griggs’ work has earned national recognition, including the 2020 Mid-South High Cotton Award and features on the History Channel’s “The American Farm.” You’ll also hear about their community outreach — from lighting up a tractor and grain cart with Christmas lights to connecting with other farm families through events like Farmers Off the Farm Cruise (2025). The show closes with a lighthearted “Would You Rather” segment, reminding listeners that even the most accomplished farmers still love a good laugh between long harvest days. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    58 min
  3. How PRO Service Changes the Repair Game ; The Future of Self-Repair

    OCT 6

    How PRO Service Changes the Repair Game ; The Future of Self-Repair

    For years, farmers have asked for more transparency and tools to maintain their own equipment without depending solely on dealerships. John Deere’s new Operations Center PRO Service may be the most significant answer yet. Guest Kent Brown joins the Farm4Profit team to unpack what this new system offers, why it matters, and how it reshapes the balance of power in the repair world. Listeners will learn: What PRO Service is: A licensed, digital self-repair and diagnostic platform replacing the old Customer Service ADVISOR. It delivers PIN-specific manuals, real-time machine health data, and AI-powered search functions for faster troubleshooting. What makes it different: Interactive electrical schematics, controller reprogramming tools, and the ability to perform diagnostic tests—all without relying solely on the dealer network. Who it’s for: U.S. and Canadian farmers, custom operators, and independent technicians—anyone who wants more repair independence. Kent explains how this platform empowers farmers to diagnose issues, order parts, and update software directly, while still allowing seamless collaboration with dealers when needed. The episode also dives into the broader right-to-repair debate, exploring how PRO Service reflects Deere’s effort to address farmer concerns and regulatory scrutiny. With pricing starting at $195 per machine annually for owner-operators—or $5,995 per year for independent service providers—the investment could quickly pay for itself through reduced downtime and fewer service calls. The Farm4Profit hosts explore critical questions, including: How easy is it for everyday farmers to learn the system? Does it really give farmers control—or just a better window into Deere’s data? Could this open the door to predictive maintenance, AI-driven insights, or fully offline repair libraries in the future? Ultimately, this episode breaks down how PRO Service moves the industry forward—providing a middle ground between self-sufficiency and expert support—and what it could mean for the next generation of farm repair culture. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    41 min
  4. Lee Klancher on Espionage, Prototypes, and Ag History - The Secret History of JD vs IH

    OCT 2

    Lee Klancher on Espionage, Prototypes, and Ag History - The Secret History of JD vs IH

    This Farm4Profit Podcast episode takes listeners deep into one of the most dramatic rivalries in agricultural history: the tractor wars of the 1970s and 80s. Our guest, Lee Klancher, is an award-winning author, photographer, and publisher of Octane Press, whose new book Snoopy and the Spy tells the story of International Harvester vs. John Deere during the height of the farm crisis. We explore: Lee’s Journey: How his early passions for machinery, photography, and storytelling led to a 30-year career publishing more than 30 books, teaching writing, and founding Octane Press from his garage in Austin. Adventures Behind the Lens: From climbing the Julian Alps to photographing 30 rare John Deere tractors in a custom-built studio, Lee shares wild experiences that shape his work. Snoopy & the Spy Storyline: The bold espionage of Bud Youle sneaking into John Deere’s Superdome showcase in 1982. The innovative but short-lived IH 2+2 “Snoopy” lineage and the canceled Super 70 prototypes (7288, 7488, rumored 7888). Deere’s counterpunch: the 15-speed PowerShift transmission and factory MFWD on high-hp row crops. How espionage fueled innovation but couldn’t save IH from its financial collapse and eventual merger into Case IH. Wider Themes: Loyalty, desperation, and ethics during a time when the survival of whole companies—and farm livelihoods—hung in the balance. The conversation also highlights Lee’s reflections: espionage and secret prototyping accelerated tractor innovation and shaped the machines we know today, even if IH itself didn’t survive. We close with lighter fare: Lee’s dream tractor test drive, favorite adventures from around the globe, and what hidden book projects might be next. This episode blends ag history, corporate drama, and personal adventure—showing how tractors and their stories are as much about people and passion as they are about horsepower. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  5. Asset Management for Farmers : Smart Tracking for your Equipment Fleet

    SEP 29

    Asset Management for Farmers : Smart Tracking for your Equipment Fleet

    This Farm4Profit Podcast episode introduces NexOpt, a new asset management and GPS tracking system that promises to change how farmers monitor equipment, track service, and manage downtime. Our guest, Sherie Jones, Operations Manager at STEINBAUER USA, shares how NexOpt—founded in 2016—has already been adopted by industries like postal services, broadcasters, and leasing companies in Europe, and why now is the right time to bring it to the U.S. Key themes from the conversation include: What Makes NexOpt Different: Unlike traditional telematics systems tied to one carrier, NexOpt is cell-provider independent, can store data offline and upload later, and is engineered entirely in-house for reliability. Sherie also explains how the system uses a fraction of the data compared to competitors. Why Farmers Should Care: From real-time tracking of machines to the Service History feature that logs invoices, technician notes, and repair photos, NexOpt helps farmers replace messy spreadsheets and paper records with one digital solution. For row-crop, livestock, and custom operators alike, this can reduce downtime during critical planting or harvest windows. Features & Functionality: Farmers gain tools like breadcrumb trails, idle time tracking, fault code reporting, and customizable analytics. Sherie shares which features early adopters love most and how even non-tech-savvy users can navigate the platform with ease. ROI and Practical Use: Sherie outlines the cost structure (setup + per-vehicle monthly fee), where farmers typically see the return on investment, and whether it’s better to pilot a few machines or roll out across an entire fleet. The U.S. Launch: Debuting at the Farm Progress Show, NexOpt is kicking things off with T-shirt giveaways, a cooler raffle, and even a shrimp boil and gumbo dinner for attendees. This episode highlights how smarter tracking can turn maintenance into a profit driver, giving farmers more time in the field and fewer unexpected breakdowns. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  6. Corn, Conservation, and College Rivalries with Joe Roberts

    SEP 25

    Corn, Conservation, and College Rivalries with Joe Roberts

    This Farm4Profit Podcast episode highlights the powerful connection between agriculture and athletics through the Iowa Corn Cy-Hawk Series. Our guest, Joe Roberts, is not only the President of the Iowa Corn Promotion Board but also a third-generation Wright County farmer, Beck’s Seed dealer, and conservation advocate. Joe shares his journey from growing up on the family farm to leading farmer-funded checkoff initiatives that promote corn’s role in food, feed, fuel, and fiber. We explore how the Iowa Corn Promotion Board uses the Cy-Hawk Series as a platform to connect with millions of fans, building both consumer awareness and farmer pride. Key themes from the episode include: The Cy-Hawk Story: What the series is, which sports are included, and why it’s such an iconic rivalry in Iowa culture. Checkoff Dollars at Work: How farmer checkoff investments make sponsorships possible and the tangible value they bring back to the farm. Beyond the Stadium: How Iowa Corn uses the event to educate consumers on corn’s role in everyday life, from renewable fuels to livestock feed. Conservation & Leadership: Joe’s perspective as a young farmer balancing tradition, conservation practices, and leadership roles in Iowa ag. The conversation wraps with Joe’s message for both farmers and consumers: that checkoff programs and community partnerships help secure the future of agriculture while strengthening the connection between the farm gate and the dinner plate (or tailgate). Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 hr
  7. No Silver Bullets, Just Better Skills: Grain Marketing

    SEP 22

    No Silver Bullets, Just Better Skills: Grain Marketing

    This Farm4Profit Podcast episode dives deep into the world of grain marketing education with Jeff Kazin and Mike Rohlfsen, founders of Agris Academy. With 50+ years of combined grain trade experience—ranging from trading floors to farming and even pioneering Cargill’s first office in post-communist Ukraine—Jeff and Mike have seen the good, the bad, and the bizarre in global grain markets. Rather than serving as advisors or brokers, they created Agris Academy to teach farmers how to think like merchandisers, empowering them with tools and frameworks to improve decision-making for the long term. Their flagship Master Class offers 40+ hours of interactive instruction, case studies, and open Q&A—helping farmers sharpen their skills beyond just chasing better prices. Topics covered in this episode include: Why Education, Not Advice: Why Jeff and Mike chose teaching over consulting, and the myths they love busting in grain marketing. Tactical Insights: What stood out in 2023/24 among their students, how to market crops below cost of production, and why there’s no silver bullet. Inside the Master Class: What the course structure looks like, who their typical students are, and what lessons they’ve learned since launching. Beyond the Farm: Jeff’s wildest stories from 30 years in the grain trade, and Mike’s unique perspective from building markets in Ukraine. Big Picture Takeaways: What every farmer should understand about grain marketing—and the first step they can take today to improve. From tailgate lessons to global perspectives, this episode shows how mastering grain marketing is less about predicting the market and more about mastering your approach. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  8. Turn It Up: The RAK’D Audio Journey

    SEP 18

    Turn It Up: The RAK’D Audio Journey

    USE CODE  FP10 for your discount today! This Farm4Profit Podcast episode turns up the volume on innovation, entrepreneurship, and sound built for the farm. Our guest, Ryan Kanallakan, is the founder and CEO of RAK’D Audio, the company behind rugged, custom-built speakers that are redefining how farmers listen to music in the cab, shop, or out in the field. Ryan’s story highlights how a rebrand from Cool Beats in 2022 and a focus on durability, customization, and powerful design put RAK’D Audio on the map. The speakers—often crafted from repurposed military ammo cans—feature: 30+ hour battery life 300+ foot Bluetooth range Waterproof IP65 rating Party Mode connection for up to 100 units We discuss how RAK’D carved out a niche in agriculture, why farmers love their products, and how TikTok has helped Ryan build a community of more than 250,000 followers by mixing farm equipment talk with customer Q&A videos. Ryan also gives listeners a behind-the-scenes look at building his new shop, experimenting with things like stained concrete flooring, and balancing growth while staying close to his rural roots. Of course, we wrap up with some fun “Would You Rather” questions—from music in the cab to mind-reading superpowers—putting Ryan in the hot seat. Whether you’re into tech, farm life, or just love a good small-business success story, this episode delivers insights (and laughs) you won’t want to miss. Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!  Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min
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Hosts & Guests

4.7
out of 5
38 Ratings

About

Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.

Information

  • Creator
    David Whitaker, Corey Hillebo, Tanner Winterhof
  • Years Active
    2019 - 2025
  • Episodes
    496
  • Rating
    Clean
  • Show Website
    Farm4Profit Podcast

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