Busy Blooming with Tess Barclay

Tess Barclay
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  • UPDATED WEEKLY

Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation!  Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

  1. JAN 26

    Hitting 100k on YouTube in 2026: The one mindset that changed everything

    Today we're kicking off our 3-part YouTube extravaganza to celebrate hitting 100k!! Today I'm sharing the one mindset that changed everything for me a few years ago about viewing YouTube as a puzzle piece. CHAPTERS & TIME STAMPS 00:00 Intro4:01 Mindset 1 - YouTube is the middle puzzle piece 6:03 Mindset 2 - Podcast & YouTube channel = the same thing7:06 How I combined the podcast & YouTube8:27 How I made YouTube the puzzle piece 13:15 Content ideas & trends for this week 16:43 After hours: How do you start from scratch on social?Check out Hostinger here: https://hostinger.com/tess and use code TESS for an additional 10% off! Their New Year Sale is on until Feb 17th where you can get started for $2.99! #youtube2026 #youtubegrowth #100kyoutube

    22 min

  2. JAN 19

    AI influencers are here in 2026. They won't replace influencers, they will co-exist with us.

    Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS 00:00 Intro3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what’s the market?6:00 Gary Vee: Why I disagree on his take 7:04 Tess’ take: They’ll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers 11:06 Tess’ take: AI influencers will win who we love that they’re AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week18:59: After hours: Should you create a new channel for a new content pillar?Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!

    24 min

  3. JAN 12

    TikTok is dying in 2026: What's working right now on social media

    We're getting UNHINGED today & unpacking what's working & going on with Instagram, TikTok, YouTube & influencer marketing right now! CHAPTERS & TIME STAMPS 00:00 Intro3:32 The VIBE of social media right now & what's working9:24 Examples of how to do this 12:40 Action item: Post unserious content this week 13:33 Algorithm & platform updates 14:26 Influencer marketing state of the union for 2026 17:11 Which social media platform is the biggest in 2026?18:02 Instagram algorithm & updates 23:00 YouTube algorithm & updates 14:59 TikTok algorithm & updates 19:25 Content idea & trend of the week12:15 After-hours: January is planning MONTH (You're not behind)34:13 Voice note: How to keep going when content is flopping Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!

    40 min

  4. JAN 5

    You don't need to plan your 2026 content anymore you need to POST!! 📲 💅🏻 (yes, YOU!)

    We've made it to the BEST year on social media & we have so much work to do today to get ready (even if you don't feel ready!!) Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busybloomingIn today's episode, I'm breaking down my method to get STARTED with our year at the office of consistency. A super quick 5-step planning routine, Q1 content strategy & habits that I'm taking into 2026 as a creator! CHAPTERS & TIME STAMPS 00:00 Intro2:08 How I'm using Rella to plan for 2026 4:06 Time to plan!! 4:44 Step 1: Stop, start, continue walk 5:16 Step 2: Big, scary vision board vs. 2026 vision board5:51 Step 3: To-do list & wish list vs. goals 7:36 Step 4: Creator habits & schedule 8:25 Step 5: Q1 Content strategy 9:07 10 Habits I'm doing in 2026 as a creator 9:31 No social media on my phone 10:40 Monthly meetings, habit stack filming, founder hour12:08 Batching, doing less, Notion & monthly challenges14:30 How to plan your content for January 17:05 Action item for the week 17:40 Content ideas & trends for the week 19:39: Voicenote: Should I niche down in 2026? 23:54 Hitting 100k!! & feeling cringe in your hometown lolBusy Blooming HQ: https://www.busyblooming.ca/hq#contentcreation #2026planning #2026goals

    27 min

  5. 2025-12-01

    14 things to *not* post on social media in 2026 if you want to grow.. (my content icks lol)

    We're getting UNFILTERED at work today unpacking what NOT to post in 2026 to grow on social media - basically a list of my content icks lol! CHAPTERS & TIME STAMPS 00:00 Intro4:23 ChatGPT content 6:26 Audio-only podcasts vs. YouTube podcasts 7:38 Podcast YouTube titles & thumbnails 8:27 Viral & views-only content 9:20 Instagram stories that don't do anything11:05 Content for pity (lol)13:17 Aesthetic-only content14:58 Break announcements 15:28 A "why" hook 16:21 Tips & hacks content (3 ways..) 17:26 Hustle fear-mongering energy 18:30 Day in my life vlogs 21:01 After-hours: How to grow on Instagram as a YouTuber? LINKS Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!Busy Blooming HQ: https://www.busyblooming.ca/hq

    29 min

  6. 2025-11-24

    2026 is the end of influencers & the start of casual content.. here's what will work

    Welcome to WORK!! Today we're kicking off a new series "2026 is the golden era of social media" and the future of social media is BRIGHT! Today we're unpacking the future of social media, the industry stats & why it's such a good time to grow on social media and I'm breaking down my predictions of what I think is going to work in 2026!! Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 10% off annual plans or 30% off 3 months 💙) Chapters & Time-Stamps 00:00 Intro 5:17 Why 2026 is such a good year for social media9:22 What content will work on social media in 2026? 9:32 2026 is the year of the niche..11:43 The death of aesthetic influencers, the birth of polished, casual 14:45 People will have a higher bar for the vibes of content in 202616:03 Prediction: Live content & podcasting is the future17:38 Prediction: Instagram & YouTube will win in 202619:05 Highly edited short-form is over20:04 Updates on HQ & the show 22:12 After-hours Q&A What's a good content strategy for 2026?

    29 min

  7. 2025-11-17

    2025 isn't over!! It's time for the FINALE of your content & here's *exactly* what to post..

    It's time for WORK!! Today we're unpacking your new content plan for your feed and for you as a creator so you can end 2025 STRONG and start prepping for 2026!! CHAPTERS & TIME STAMPS 00:00 Intro 3:42 The two things to focus on the rest of 20255:16 Your 6-week content plan: What to post12:00 Your 6-week personal plan: Priming for 2026 17:30 Content idea & trend of the week!! 19:20 After hours Q: How to navigate family opinions on your content?24:38 After hours Q: How to start a following for a business from scratch at 45?28:38 Thoughts on the new podcast format 📥 SPONSOR: Check out the free HubSpot and SurveyMonkey AI Report: https://clickhubspot.com/3209e8

    31 min

  8. 2025-11-10

    I made $1M from content creation in 5 years. Here's how to make it your full-time job in 2026..

    It's time for WORK!! Today is a GOOD ONE!! We're unpacking how to make social media your DREAM JOB by sharing the 5 biggest mistakes I've made in the last 5 years. Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!⏱️ CHAPTERS & TIME STAMPS 00:00 Intro5:09 Use social media is to create you, not find you 8:52 The victim mindset is your biggest risk 14:04 Social media is about you, not for you 17:02 Mental health is a content strategy 19:48 Treat everything like it's the biggest thing ever24:35 Content ideas & trends for the week 27:15 YouTube, TikTok & Instagram updates28:35 After hours advice Q&A 🔗 LINKSDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarcl...Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG →   / busybloomingg  Tess IG →   / tessbarclay  TikTok →   / tess.barclay  🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop#contentcreation #socialmediatips #contenttips

    38 min
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4.6
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66 Ratings

About

Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation!  Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

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