Beyond Should: women reinventing their lives, careers & owning their power

Lucy Reynolds
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Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!

  1. From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

    4D AGO

    From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

    This week, we’re pulling a fantastic episode from the podcast vault:  Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days. It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race. With many of them even winning awards for their finish times! In this conversation, Becs, Jenny, Chirine, and Hillary share how they decided to run this race and everything they yielded from making it to the finish line together. We dive deep into the expansive mindset, the grueling reality, and the lasting impacts. They also offer the pearls of wisdom they’re taking away from their once-in-a-lifetime event. Enjoy this episode and we hope you love it as much as we do!  Connect with our guests: Becs GentryJenny SimpsonChirine NjeimHillary KupishStay connected with us:  Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    1h 16m
  2. Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

    MAY 5

    Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

    What happens when you stop following the path you were supposed to take—and start trusting what actually feels right? In this episode of Beyond Should, Lucy sits down with creative executive and brand strategist Shena Patel to unpack how letting go of “should” can open the door to a more aligned, expansive career. From switching from pre-med to English lit to building a non-linear path across publishing, fashion, and creative leadership, Shena shares how trusting her instincts—and embracing uncertainty—changed everything. They explore the difference between expectation and expectancy, the power of relationships in shaping your career, and why you’re allowed to change your mind at any stage of your life. Shena Patel is a New York–based creative executive, strategist, and writer with over 20 years of experience shaping brand voices and campaigns across luxury, fashion, lifestyle, and women's health. Today, she works with founders and CEOs as a fractional creative leader, helping build purpose-driven brands with clarity and impact. Connect with Shena:  https://www.shenapatel.com/https://www.linkedin.com/in/shena-patel-09533/Stay connected: Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    1 hr
  3. Can Doesn’t Mean Should….Capacity with Meg Whicher

    APR 21

    Can Doesn’t Mean Should….Capacity with Meg Whicher

    When did “I can” quietly become “I should”? Lucy sits down with mountaineer Meg Whicher to unpack the cost of overcapacity, external validation, and ignoring the body’s warning signs. After surviving a devastating fall, Meg reimagines success, boundaries, and what it truly means to honor our limits. For every woman who’s ever pushed past exhaustion in the name of “should.” Connect with Meg:  Meg Rogosienski Whicher (@megwhicher) LinkedIn Stay connected: Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    47 min
  4. Should I Keep Climbing? Leadership Lessons from HBO Max’s Sarah Aubrey

    APR 7

    Should I Keep Climbing? Leadership Lessons from HBO Max’s Sarah Aubrey

    Sarah Aubrey has spent her career helping shape some of television’s most talked-about stories — from producing films like Bad Santa to leading original programming at HBO Max. But in this conversation, we go beyond Hollywood and into the deeper question many ambitious professionals face: What happens when achievement stops feeling like the goal? Sarah shares candid insights about leadership, navigating industry disruption, mentoring teams, and why she stopped chasing titles in favor of building a career aligned with what actually brings her joy. We talk about the confidence gap between men and women, how to lead through uncertainty, and why expanding your sandbox can be more powerful than constantly jumping to the next one. … Show Notes:  Sarah’s book recommendation: Pema Chödrön - Comfortable with Uncertainty More about Sarah:  Working with the best storytellers from around the world, Aubrey is focused on broadening HBO Max's audience with a range of breakthrough programming. Her slate includes the Emmy-winning titles THE PITT (Best Drama Series) and HACKS (Best Comedy Series), Golden Globe and Emmy-decorated THE PENGUIN, and hits like AND JUST LIKE THAT..., PEACEMAKER, DUNE: PROPHECY, and IT: WELCOME TO DERRY. She is also overseeing the highly anticipated HARRY POTTER series, which is currently in production in the UK. Previously, she developed the critically acclaimed Max Originals LOVE & DEATH, STATION ELEVEN, THE FLIGHT ATTENDANT, SCAVENGERS REIGN, and THE STAIRCASE along with comedies like THE SEX LIVES OF COLLEGE GIRLS, OUR FLAG MEANS DEATH, STARSTRUCK, and more.

    1h 15m
  5. Women Shouldn’t Talk About Money… Right? Financial Freedom w/ Kim Shappee

    MAR 24

    Women Shouldn’t Talk About Money… Right? Financial Freedom w/ Kim Shappee

    “I shouldn’t talk about money.” “I shouldn’t ask for more.” “I shouldn’t want wealth.” Kim Shappee, Senior Vice President and Financial Advisor with RBC Wealth Management, founder of the Athena Conference, and a Forbes Top Women Financial Advisor since 2022, joins us to unpack the “shoulds” women carry around money. From the cultural conditioning that shaped women’s relationship with wealth to the $34 trillion wealth transfer coming to women over the next decade, Kim invites us to rethink power, investing, and financial agency. If money conversations have ever felt uncomfortable or intimidating, this episode will help you start rewriting your money story. Episode Notes:  Is it better to rent or buy?Connect with Kim Shappee: LinkedInKim ShappeeRBC Wealth ManagementBooks mentioned in this episode:   Jeannette Walls Books: Glass Castle + Half Broke Horses: A True-Life NovelOn Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be GoodThe Little Book of Impact InvestingThe Millionaire Next Door: The Surprising Secrets of America's WealthyAlice Walker: “The most common way people give up their power is by thinking they don't have any.” Stay connected: Check out The Murmuration CollectiveJoin us on our next TMC Spain Immersive Retreat this May Interested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    57 min
  6. I Should Say Yes… Right? Honoring Boundaries with Christina Glickman

    MAR 10

    I Should Say Yes… Right? Honoring Boundaries with Christina Glickman

    “I should go.” “I should help.” “I should say yes.” Christina Glickman, Head of Community and Experience at THE BOARD, as well as Co-CEO + Founder of I’m Not Dead Media Company, helps us dismantle the reflexive “yes” that leads to exhaustion and resentment. We talk about body wisdom, energy protection, and how boundaries transform not just schedules — but identity. If you’ve ever struggled with guilt around saying no, this episode will hit home. Christina’s work:  I'm Not Dead PodcastReclaiming Our Voices. Women - Ones You've Been Waiting For | Christina Glickman | TEDxLehighRiverXtra: The Art of Being: Glickman, Christina - BookStay connected: Check out The Murmuration CollectiveJoin us on our next TMC Spain Immersive Retreat this May Interested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

    1h 1m
  7. Introducing Beyond Should

    TRAILER

    Introducing Beyond Should

    Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should! Stay connected: Check out The Murmuration CollectiveJoin us on our next TMC Spain Immersive Retreat this May Interested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter

    2 min
  8. The Season of Not Yet: Designing a Mother-Daughter Relationship — with Maddy Reynolds

    2025-07-08

    The Season of Not Yet: Designing a Mother-Daughter Relationship — with Maddy Reynolds

    Happy Summer, Murmuration Collective. This week, Lucy is wrapping season two with a very special guest: her daughter, Maddy! Together, Lucy and Maddy take us behind-the-scenes on how they’ve designed their relationship to be full of care and intention — even as they navigate stress, conflict, and shifting roles. Maddy shares what it’s like to have a coach for a mom, and she tells us how a Murmuration Collective Immersive helped her chart her unique career path as a visual storyteller in the outdoor industry. Tune in for a joyful, honest, messy conversation between mother and daughter, and stick around to learn about Maddy’s impressive adventures! Jump into the conversation: [04:00] The conflict Lucy and Maddy overcame to record this episode [07:30] Asking questions vs offering advice [12:00] Making sense of your career path and why Maddy decided to leave college (temporarily) [25:00] How Maddy’s navigated the male-dominance of the outdoor industry [28:00] Listening to your body while confronting imposter syndrome [40:00] Connecting with your intuition in decision-making [43:00] Generational differences of vulnerability and sharing online [44:00] The importance of refusing to rush  Stay connected: Check out The Murmuration CollectiveConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterFollow Maddy on Instagram @maddy_reynolds_

    52 min
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Trailer

About

Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!

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