Copywriters Podcast

David Garfinkel
  • 4.6 (16)
  • Business
  • Updated Biweekly

Copywriting lessons from David Garfinkel

  1. 4d ago

    Old Masters Series– Advertising’s Founder, Albert Lasker

    Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works. In this episode of the Old Masters Series, we explore the principles that transformed advertising from clever announcements into measurable sales systems. You'll hear the stories behind the ideas that influenced generations of copywriters, from Claude Hopkins to David Ogilvy, and why many of those lessons still outperform today's marketing trends. If you've ever wondered why some ads persuade while others are forgotten, this episode traces the origins of the answer. The tools may have changed. Human psychology hasn't. Resources: The Man Who Sold America, by Jeffrey L. Cruikshank and Arthur W Schultz  https://www.amazon.com/Man-Who-Sold-America-Advertising-ebook/dp/B003SNJYTY Advertising Headlines That Make You Rich, https://www.amazon.com/Advertising-Headlines-That-Make-Rich-ebook/dp/B00513MQ2G

    33 min

  2. Jun 29

    Copywriting Secrets Of
Human Nature, With Andrew Gould

    Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of Dan Kennedy. He looked up Dan and found what he had to say interesting. But he didn’t become a copywriter or a marketer at the time. Instead, he finished his degree and went from job to job for a few years until he landed in sales, where he ended up doing really well.  12 years after his first internet posting came the crash of 2009. Andrew Gould was the top salesman at his company at the time. But the company itself went under, and Andrew was out of a job.  It was then he remembered Dan, and found his way into copywriting. That was 17 years ago. Since then, Andrew has racked up about $150 million in sales for his clients. He’s always been a freelancer and he’s written copy for companies in niches ranging from self-defense to joint mobility to power generators. He’s also taken several hobby businesses from a few thousand dollars a month to $50K and even $100K a month. Copywriters Andrew has coached have had multiple six-figure launches across a wide variety of niches. Andrew says he’s not a great writer himself, but what has helped him do so well is his research. And I quote:“I focus on becoming the audience I’m writing for. For example, I’ve taken hot yoga classes this year for an offer I’m writing.” Andrew told me he loves to focus on the fundamentals, which is something we both have in common. Andrew has a very systematic and easy approach to the fundamentals of understanding people, which ties right into his extraordinary accomplishments in research and the resulting sales. I think this is incredibly valuable information that is not talked about very much, but should be. Andrew agreed to share this approach with us today, and I was really excited to hear what he had to say. You can contact Andrew on X online, at https://x.com/AndrewWriteCopy

    37 min

  3. Jun 22

    Sales- Friendly Content Marketing

    Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results. Nathan asked me if we could a completely different version of the show, where we focus on including direct response elements in our content marketing. I thought that was a great idea! So, we’ll do that, and cover the use of direct response thinking and techniques in social media, articles, videos and emails. RESOURCES My books: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Breakthrough Copywriting https://www.amazon.com/dp/1548706957 Mentoring: https://garfinkelcoaching.com

    36 min

  4. Jun 15

    A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

    Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you. The late Clayton Makepiece, a legend himself in copywriting, said, and I quote: “Kim Krause Schwalm is one of the hottest copywriters alive.” Here’s a little background: Kim was always a marketer who could write copy. Before she launched her freelance career in 1998, she spent years in corporate marketing — from Brand Manager to Publisher — including building the Healthy Directions supplement business to the equivalent of nearly $40 million in sales within its first three years.  But we’re talking to Kim today as one of the top A-list direct response copywriters in the country. She's racked up dozens of controls, beat legendary copywriters head-to-head, and was the first female copywriter to create a package that became a Boardroom control.  Her clients have included Bottom Line, National Geographic, Green Valley Natural Solutions, and other leading companies across the US, England, Germany, and Singapore.  Kim has a bachelor’s in Math and Statistics and an MBA in Marketing. She brings that rare combination of creative instinct and analytical rigor to everything she writes. And, she is the author of the number-one Amazon bestselling book, Client Badassery Secrets. Today, she’s going to share secrets about writing bullet points you simply won’t get anywhere else. Here’s Kim’s offer. There’s really more than I can tell you about. Seven deliverables and three bonuses. Some highlights include• Her Get Dangerously Good Copywriting System• The bullet writing boot camp, which today’s show was drawn from• Kim’s Million Dollar Controls Master Class • Her Supplement Copy Boot Camp… and much, much more. Six more pieces, in fact. Copywriting education I wish I had when I got started.This bundle will only be available until midnight Pacific Daylight Time on Friday, June 19. You’ve got to read about it for a sense of everything you get, and then you can decide if this is for you. Here’s the link: https://kimschwalm.lpages.co/kims-copywriting-vault-for-david-garfinkels-followers/

    35 min

  5. Jun 8

    Why Your Content Isn’t Getting You Buyers

    If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means. It really depends on your point of view. Well, we have a point of view on this podcast, and it is the point of view of direct-response copywriting. Now, to be sure, not EVERY word you write is part of a sales letter, even from our point of view. But every word should lead in some way to a sales process at best or build up the business another way at worst. And a lot of people get lost along the way, chasing shiny objects and striving for accomplishments that really don’t mean very much, outside of the momentary thrill of bragging rights. We’re going to sort things out today so you can decide for yourself what matters and what you should be going after with your content marketing. Links: Cultish Contenthttps://cultishcontent.com/Garfinkel Coaching https://garfinkelcoaching.com My new book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ

    37 min

  6. Jun 1

    The Missing Piece That Supercharges Copy

    Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem. I did last week, and it led to all kinds of crazy thoughts. I was on Twitter/X, and I discovered this post by lesser known but A-plus screenwriting expert Tom Vaughan, who has written eight films. On Twitter/X, he wrote: I have noticed many younger writers prefer to forgo a romance in their screenplay. This is fine. You don't NEED a romance in a story that's not about the romance. But you do need to fill that space. It's the RELATIONSHIP that is vital. A friend, parent, child, or sibling. Audiences care about relationships. Perhaps more than anything else. And we want to see how those relationships affect the protagonists. For better and for worse. A key job with your screenwriting is to know the most important one in your story. My first thought was, yeah, he’s right. Second thought: Uhh, I need to know more about this. Third thought: OK, wiseguy, that’s fine for MOVIES. But what about copywriting? I did some research and some thinking and you’ll be surprised how much the most famous ads in history involve relationships, as well as the most profitable one ever tracked. I’ll share some interesting and useful information about all this today. Resources Tom Vaughan’s Twitter/X handle: @storyandplot Tom Vaughan’s website:​​https://storyandplot.com/ Coaching with me: https://garfinkelcoaching.com

    29 min

  7. May 25

    The Best Type Of Ad To Use In 2026

    If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-value ones. He’s right, of course. UGC puts a person just like you in the ad. Or at least that’s the intention. Real people, not models and spokespeople. Talking about the product in their own real-life experience. You’re seeing these ads all the time. But how do you make one for yourself? We’ll take a deep dive on that question today. If you’d like help putting together a user generated content program, drop me an email david @ davidgarfinkel . com andwe’ll figure something out together.

    31 min

  8. May 18

    Screenwriting Secrets For Copywriters

    People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like there were no other viable options. Well, the problem with that is, the way the great purveyors of hero’s journey stories, Hollywood Screenwriters, use them is as a macro story. The whole two hour movie is one long hero’s journey. Within that framework are a lot of micro stories. And today we’re going to look at three types of micro stories. Two of them opened blockbuster movies you’re probably familiar with: The Dark Knight and Inception. The third type of micro story propelled the hit movie Rocky to a rousing finish, and provided its most memorable scene. I’ve never known anyone, including my friends in the screenwriting industry, identify these story types, much less show how they can be used to increase attention and desire in sales letters. So you’re in for a world premiere of these techniques. Get out the popcorn. And… if you’d like some help writing stories that are much simpler and more compact than hero’s journey stories, let me invite you to check out my book, The Persuasion Story Code. I walk you through writing 25 different kinds of proven micro sales stories in there. We’ll put a link in the show notes: The Persuasion Story Codehttps://www.amazon.com/dp/B0CFD2KXNQ

    34 min
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4.6
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16 Ratings

About

Copywriting lessons from David Garfinkel

Information

  • Creator
    David Garfinkel
  • Years Active
    2017 - 2026
  • Episodes
    481
  • Rating
    Explicit
  • Copyright
    © David Garfinkel
  • Show Website
    Copywriters Podcast

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