Craft Politics

Joseph Lavoie and Andrew Percy

Craft Politics is a cross-border political podcast, which sounds grander than it is. Mostly it's two friends — Joseph Lavoie, a Canadian public affairs strategist who used to work in a Prime Minister's Office, and Andrew Percy, a former UK Conservative MP — asking the experts who'd know the answer to one sharp political question. Canadian listeners get the UK context they're missing. British listeners get a Canadian lens on their own politics. Everyone comes away slightly better informed.

  1. James Wharton on Reform's Surge and Starmer's Survival

    3D AGO

    James Wharton on Reform's Surge and Starmer's Survival

    Sixty episodes ago, James Wharton came on the show with a Labour government struggling to find its sea legs. 15 months later, Keir Starmer is fighting for his job. So we brought James back. Lord Wharton of Yarm — former Conservative MP for Stockton South, the kind of Red Wall seat Reform now eats for breakfast. What we got into: Why Starmer probably survives the week. The would-be regicides aren't coordinated, aren't coalescing, and the PM has called their bluff. The catch: being a process-driven lawyer who decides he wants to stay is a survival strategy until it isn't.The Streeting moment that wasn't. Reports that the Health Secretary tried to see Starmer one-on-one after cabinet, and was told to wait. Why that matters more than it sounds.The Burnham brand puzzle. Why does the press keep calling the Mayor of Greater Manchester the saviour the Labour Party's been waiting for, when the by-election ground nearest his door just went Green? James and Andrew both served alongside him. Both have thoughts.Reform's ceiling problem. 1,453 councillors gained, 14 councils taken, breakthroughs in Scotland and Wales — and vote share still down from last year's locals. James on why this might be peak Reform, not the launchpad it looks like.The non-aggression pact question. Should the Tories cut a deal with Reform? James's answer is emphatic, and Andrew brings in the Canadian comparison — what actually had to happen before Reform and the PCs merged in 2003.The Carney contrast. James's best line of the episode: Carney is pulling off the trick Starmer was elected to do.Also discussed: why Hackney's transgender-sanctuary-and-Palestine-twinning agenda doesn't speed up the bin collection, why Labour quietly cooled on votes at 16 once 16-year-olds started voting Green, and the evening with Liz Truss we both attended the night before recording. Five-party politics, no majorities anywhere, and a Prime Minister whose own MPs can't decide whether to push him or just let him quietly tip over.

    43 min
  2. Kyla Ronellenfitsch on the Conservatives' brand problem

    APR 30

    Kyla Ronellenfitsch on the Conservatives' brand problem

    For forty years, the Conservative Party owned cost of living. Not anymore — and Kyla Ronellenfitsch has the polling to prove it. This week on Craft Politics: pollster and data scientist Kyla Ronellenfitsch joins Joseph Lavoie to answer whether the CPC has quietly lost its forty-year brand on the economy, with new data showing Mark Carney's Liberals now lead Pierre Poilievre's Conservatives on managing the cost of living. We discuss: Why the Liberals lead the Conservatives by five points on managing the cost of living, and what that means for a forty-year Conservative brand assetThe favourability ladder and why its order matters more than the horse raceWhy Poilievre's rebrand kept snapping back to attack mode, and whether the Davos speech quietly locked in Carney's brandThe narrative reset on young Canadians — the CPC has gone from +35 to +5 with young men in sixteen monthsChapters:0:00 — Joseph admits he's been wrong on cost of living1:23 — Is cost of living still Canada's top issue?5:54 — The +5 disaster: how the Liberals took the CPC's brand11:15 — Carney halo vs Poilievre bad vibes14:42 — The Davos speech that wouldn't quit17:29 — The favourability ladder, top to bottom20:25 — Why Poilievre's rebrand snapped back24:41 — Stop saying young Canadians are conservative29:53 — The elder millennial sweet spot35:30 — Avi Lewis and the anti-corporate lane the NDP keeps missing40:42 — The single number to watch in twelve months Find Kyla on Substack: https://relaywithkyla.substack.comListen to her podcast Culture Lab on Air Quotes Media — Craft Politics is a cross-border political podcast where Canadian and British experts come on to answer one political question per episode. Co-hosted by Joseph Lavoie (former senior advisor in a Canadian Prime Minister's Office) and Andrew Percy (former UK Conservative MP). Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/craft-politics/id1790715962Listen on Spotify: https://open.spotify.com/show/3Zaw8zZHe7qiFYIby7lKRBWeb: https://www.craftpolitics.fm Joseph Lavoie on LinkedIn: https://www.linkedin.com/in/josephlavoie/Andrew Percy on LinkedIn: https://www.linkedin.com/in/andrew-percy-b996b431a/ Guest inquiries: joseph.lavoie@crestviewstrategy.com #CraftPolitics #CanadianPolitics #Polling #PoliticalAnalysis #PoliticalResearch

    39 min
  3. Rudy Husny Breaks Down Quebec's Political Landscape

    APR 22

    Rudy Husny Breaks Down Quebec's Political Landscape

    We brought in Rudy Husny — former senior advisor to Ed Fast at International Trade, two-time federal Conservative candidate in Outremont, 2020 Conservative leadership contender, and one of the most thoughtful federal Conservative voices on Quebec politics — to make sense of what has happened in the last 10 weeks. What we got into: Why the CAQ is inching back. New premier Christine Fréchette is quietly stealing votes from the Liberals without really announcing anything. The "Fréchette as Mark Carney" framing is everywhere — Rudy explains why it's lazy.Charles Milliard's Bill 96 stumble. Three clarifications on the notwithstanding clause in one week. Rookie error or structural problem? (Probably both.)PSPP's doubling-down problem. He'd gain eight points by dropping the referendum promise. He won't. Even Lucien Bouchard has told him to walk it back. Rudy on why the rigidity actually matters.The Bill 21 wildcard. A Supreme Court decision is pending and could drop during the campaign. Why the outcome matters to every province, not just Quebec.Caucus management as stock exchange. Rudy's best line of the episode: when you're high in the polls, invest in your caucus — that's when you'll need the return later. A warning for Carney, and a post-mortem on Poilievre.The federal Conservative puzzle. Why Quebec keeps breaking the CPC's heart, and whether Dan Robertson's radical idea — stop running Conservative candidates in Quebec entirely — has any merit.Also discussed: why Quebec staffers are quitting cabinet jobs now rather than six months from now (we've both been there), why "Premier of the West Island" isn't the same as Premier of Quebec, and how Fréchette showed up in Ottawa, demanded answers from Sean Fraser on the notwithstanding clause, and walked out looking like the strong woman in the room. Three scenarios, minority government most likely, and the CAQ and the PCQ are both still very much wildcards. Find Rudy on his French-language podcast https://www.youtube.com/@Danslescouloirs

    41 min
  4. Everyone won apparently

    APR 9

    Everyone won apparently

    Everyone has a story about winning, and almost none of them hold up.First up, the Iran ceasefire. After nearly six weeks of Operation Epic Fury, the US and Iran agreed to a two-week pause in the fighting — announced on Truth Social less than two hours before Trump's own deadline, the one where he threatened to send Iran "back to the stone ages." Both sides declared total victory. The problem is the Strait of Hormuz is still largely closed, over 400 tankers remain anchored in the Persian Gulf, and Iran is now demanding tolls for ships passing through what used to be an international waterway. Joseph and Andrew break down what the stated war aims actually were, whether any of them were achieved, and why Trump's inability to set modest goals — and stick to them — has handed the Iranian regime a survival story it will tell for decades. Andrew puts it plainly: if you're going to take on a despotic regime, you have to do it from the moral high ground. Threatening to wipe out a civilization is not that.Then, the floor crossings. Conservative MP Marilyn Gladu became the fifth MP to cross to the Liberals since last April's election, bringing Carney's seat count to 171 — one short of a majority. With three byelections on April 13th in Scarborough Southwest, University–Rosedale, and Terrebonne, a Liberal majority is now a question of when, not if. What makes Gladu's crossing so striking isn't just the number — it's who she is. An MP who aggressively challenged the COVID response, pushed back on vaccine policy, fought the conversion therapy ban, and voted to restrict abortion is now a Liberal. Joseph and Andrew credit Fred Delorey for the framing: what we're seeing isn't just Conservative dysfunction — it's Mark Carney operating as a ruthless political player. The whole caucus is now available for picking, not just the red Tory wing. And for Pierre Poilievre, Andrew draws the parallel nobody wants to hear: Jeremy Corbyn nearly won in 2017, and by 2019 the public had moved on. Moments pass.Finally, Hungary. On April 7th — five days before the election — US Vice President JD Vance flew to Budapest, stood on stage with Viktor Orbán, called Trump on his phone so the crowd could hear "I love Hungary and I love Viktor," and told voters to stand with Orbán at the polls. He did all of this on the same day he called EU behaviour "one of the worst examples of foreign election interference I have ever seen." Andrew doesn't mince words on the hypocrisy — and draws on his own experience as a British MP who did Council of Europe election monitoring to explain just how extraordinary Vance's visit actually was. Joseph flags the Russia angle: the Financial Times has reported a Kremlin-linked operation flooding Hungarian social media to boost Orbán — and now you have the US and Russia aligned on the same side of a European election. Andrew's line: the MAGA obsession with strongmen is being used by Putin like a useful idiot.The Hungarian election is April 12th. Independent polls have Tisza up 16 to 19 points. We'll see.

    36 min
  5. The Nothing Burger Address

    APR 2

    The Nothing Burger Address

    Last night, President Trump addressed the nation for the first time since launching Operation Epic Fury against Iran on February 28. Joseph and Andrew break down a speech that offered no new information, no clear exit strategy, and no plan for the Strait of Hormuz — 32 days into a war that's sent gas prices past $4 a gallon and oil past $100 a barrel. They cover Trump's complete inversion of the standard wartime communications playbook — waiting a month to make his case while public support eroded beneath him. They dig into the regime change contradiction: Trump encouraged Iranians to rise up in the first days of the war, now says regime change was never the goal, and claims the remaining leadership is "less radical." Joseph and Andrew aren't buying it. The conversation turns to the Strait of Hormuz, where Iran's IRGC is running a de facto toll booth — charging ships $2 million to pass, with China potentially assisting in the collection. Trump says the Strait will "open up naturally." Andrew argues the conflict isn't over until it's resolved, and that if the U.S. and Europe both refuse to secure it, Iran has no incentive to give up its leverage. Andrew offers a provocative thought: the endgame might look remarkably similar to the Obama-era Iran nuclear deal that Trump tore up. And both hosts question whether Western leaders — Starmer, Carney, and others — have anything resembling a plan to deal with the economic fallout hitting consumers at the pump and the grocery store.

    22 min
  6. Nationalizing Groceries and Drilling the North Sea

    APR 1

    Nationalizing Groceries and Drilling the North Sea

    Avi Lewis won the federal NDP leadership on the first ballot in Winnipeg with 56% of the vote. He's a documentary filmmaker, former CBC and Al Jazeera host, co-creator of the Leap Manifesto, and — as Andrew helpfully notes — a complete loon politically, though surely a lovely chap. His platform: nationalize groceries, nationalize telecoms, build a million public homes, do banking through Canada Post, slap a wealth tax on the rich, tax oil and gas exports, and invest 2% of GDP in climate action. It's the most aggressively left federal platform in recent memory, and it won over about 40,000 NDP members who apparently liked what they heard. Joseph and Andrew debate whether this is a stroke of genius or a spectacular miscalculation. The Corbyn comparison gets a full workout — and the part people forget is that Corbyn nearly won before he got crushed. Provincial NDP leaders started running for the exits within minutes. And the question nobody can answer yet: is there actually a market for left-wing populism in Canada, or has the NDP just made itself irrelevant to everyone except degree-educated urbanites who were already voting for them? Story 2: "Go Get Your Own Oil"Coming Up Trump told the UK — by name — to either buy American oil or "build up some delayed courage" and secure the Strait of Hormuz. Hegseth mocked the Royal Navy for good measure. Andrew walks through the UK's North Sea drilling fight: Labour banned new exploration licences, Energy Secretary Ed Miliband won't budge, and the Conservatives and Reform are hammering the government with a simple question voters understand — why won't you let us use our own oil? The economics say it wouldn't move prices much. The politics say it doesn't matter. Joseph and Andrew find common ground on the deeper problem: Western allies spent more energy punching Trump than engaging with the opportunity to confront Iran, and now everyone's paying for it — literally, at the pump. The conversation gets frank about what Europe and Canada left on the table. Part two drops later this week with a full breakdown of the war in Iran once Trump has addressed the nation. Joseph and Andrew are also lining up future episodes on Australia's populist wave and the post-war regional power rebalancing.

    36 min
  7. Tim Kiladze: What Alabama Can Teach Canada and Britain

    MAR 17

    Tim Kiladze: What Alabama Can Teach Canada and Britain

    Tim Kiladze is a financial reporter and columnist at the Globe and Mail. His recent long-form feature — "Out of nowhere, Canada became poorer than Alabama" — went viral with over five million views on X and triggered a debate about Canadian competitiveness. Tim joined us to walk through what he actually found on the ground in Alabama, why the piece touched a nerve, and what Canada and the UK should take from it. What We Covered Tim explains why the piece almost didn't happen — the Canada-Alabama GDP comparison first circulated in 2024, then got buried by the trade war and federal election. He'd always wondered whether the stat was real, pitched the story, and the editors sent him south. What he found in Huntsville didn't match any Canadian stereotype of Alabama. The city sits in the foothills of the Appalachians, looks like Vermont from the mayor's office, and the dominant car in the biotech research park parking lot was a Subaru Outback. Mayor Tommy Battle, a real estate guy turned politician, has spent years rebranding the city as "Huntsville: a smart place" — complete with lapel pins. Tim walks through Alabama's economic transformation, starting with Mercedes-Benz arriving in 1993 and triggering a cascade of auto manufacturers — Honda, Hyundai, Mazda, Toyota — that now produce nearly as many vehicles as Ontario. He met Greg Canfield, the state's former commerce secretary, who candidly acknowledged that Alabama's early tax incentives were unsustainably generous and had to be reformed. The key insight from Canfield: speed to market matters more than anything. Companies putting capital at risk want to earn it back fast, and Alabama let them build quickly. That led to a discussion about Canada's regulatory environment. Joseph flagged the Enbridge pipeline refusal — the same week the piece came out, Enbridge said it wouldn't participate in the proposed Alberta-to-Pacific pipeline. Tim went further, noting that even people involved with major Canadian projects told him privately, in the last couple of weeks, that they don't know if their projects will get built. The variable nobody talks about enough, he said, is the courts — duty to consult rulings, judicial reviews, and First Nations groups that have learned to use legal processes to slow or stop development. Andrew drew parallels to the regeneration of Greenville, South Carolina and northwestern Arkansas, and raised a critical constraint: the bond markets. The US can run a nearly $2 trillion annual deficit because of the dollar's reserve status. Canada and the UK simply can't play that game — as Britain learned during the Liz Truss mini-budget. Andrew also pushed back on the idea that southern US strategies are directly transferable, noting that lower union protections, weaker worker rights, and minimal safety nets are politically unacceptable in the UK and Canada regardless of which party is in power. Tim acknowledged all of this but kept returning to a central point: Canada hides behind its morals. Public healthcare and public education are things he firmly believes in — but his kids' school in Toronto looks like a bomb shelter, and when he tried to get a wall painted through the parent council, he hit union rules and red tape. The healthcare system has the same problem: COVID exposed that the bottleneck was nurses and ICU beds, and years later, the nursing crisis persists. The conversation closed on the question of what's actually learnable. Tim's answer: use tax policy selectively, build a brand again, and stop expecting investment to come to us. Andrew's answer: get past the reflexive anti-Americanism that prevents honest assessment of what's working south of the border.

    44 min

Ratings & Reviews

5
out of 5
7 Ratings

About

Craft Politics is a cross-border political podcast, which sounds grander than it is. Mostly it's two friends — Joseph Lavoie, a Canadian public affairs strategist who used to work in a Prime Minister's Office, and Andrew Percy, a former UK Conservative MP — asking the experts who'd know the answer to one sharp political question. Canadian listeners get the UK context they're missing. British listeners get a Canadian lens on their own politics. Everyone comes away slightly better informed.

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