Dental Practice Heroes

Dr. Paul Etchison
  • 5.0 (6)
  • ENTREPRENEURSHIP
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Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. Why Patients Say No (Even When You’re Right)

    1D AGO

    Why Patients Say No (Even When You’re Right)

    The difference between associates producing $8K a day versus $1.4K a day? It has nothing to do with clinical skill. In this episode, the DPH coaches explain why building rapport with patients is the foundation of case acceptance. You'll learn how to coach your associates without pushing them away, a 2-minute exercise that makes patient conversations feel more natural, and how to work as a team to build trust before the doctor even walks in. Topics discussed: When associates don’t want to build rapportA simple exercise to build patient connectionsThe cost of poor treatment planningHow to explain rapport to associates in a way that gets buy-inHow to build trust before the doctor walks inConversation starters that actually feel naturalThe right way to coach associates (& why it’s a non-negotiable)This episode was produced by Podcast Boutique https://www.podcastboutique.com Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    31 min
  2. Why Your Team Just Doesn't "Get It"

    3D AGO

    Why Your Team Just Doesn't "Get It"

    Your team probably isn’t “full of problems.” More often, your standards are invisible. When we expect people to “act like adults” but never define what that means in a dental office, we get frustration, gossip, and the same performance issues on repeat. I’m Dr. Paul Etchison, and I’m sharing one of the most effective leadership exercises I’ve used to create immediate clarity and shift our dental practice culture fast. We start with a simple idea: culture is like a garden. If all you do is pull weeds like negativity, laziness, rudeness, and defensiveness, you’ll stay stuck reacting forever. Instead, we intentionally plant the traits we want like reliability, accountability, helpfulness, positivity, and fun. I break down exactly how we ran this as a team exercise using live input, how we grouped the answers, and why the “everyone agrees” moment is where momentum starts. Once expectations are spoken, the drama fades because feedback becomes principle-based, not personal. Then we dig into the culture divider that changes everything: accountable versus defensive. I explain how defensiveness turns simple coaching into exhausting debates, why that drains leaders, and how a shared language makes it easier to call behaviors out without shaming anyone. If you care about dental practice management, team accountability, and building a practice that runs without you as the bottleneck, this is a practical, repeatable way to get there. Subscribe for more dental leadership strategies, share this with a practice owner who needs it, and leave a review so more teams can find it. What’s one trait you want your culture to be known for? Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    12 min
  3. High Earners: Stop the Tax Surprises and Keep More Income with Seth Peabody

    APR 1

    High Earners: Stop the Tax Surprises and Keep More Income with Seth Peabody

    You’re collecting millions, producing like crazy, and still giving away a massive chunk to taxes every single year. That usually isn’t just a tax problem — it’s a planning problem. In this episode, CPA Seth Peabody walks through the strategies that have helped his clients save serious money (at least $50K), why many dentists never hear about them, and what proactive tax planning actually looks like. Topics discussed: Tax filing vs. tax planning (and why the difference is important)Signs you've outgrown your CPATax strategies most CPAs never bring upWhat’s changed in 2026: bonus depreciation and the SALT capHow to be proactive and avoid surprise tax billsConnect with Seth Peabody: https://www.itxre.com/ This episode was produced by Podcast Boutique https://www.podcastboutique.com Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    31 min
  4. How To Produce Fast Without It Feeling Rushed

    MAR 30

    How To Produce Fast Without It Feeling Rushed

    The fastest way to lose a patient’s trust isn’t a clinical mistake, it’s a rushed vibe. We’ve all had a “nearly perfect” experience where the ending spoiled it, and that same psychology shows up every day in dentistry. Patients don’t have a spreadsheet in their head measuring cost per minute. They’re measuring whether they felt heard, safe, and cared for, and they’ll decide your value based on that feeling. We walk through how to move fast clinically without making your dentistry feel cheap. Efficiency is a gift when it’s intentional, built through systems, repetition, team calibration, technology, and smart block scheduling. But speed paired with frantic energy can trigger doubt: Did they really take their time? Did they miss something? The fix is simple and powerful: slow down at the beginning, stay focused and efficient in the middle, then slow down again at the end and let the patient decide when the visit is over. You’ll get a practical chairside framework for premium patient experience, including what to say before you lean them back, how to avoid distracting side conversations during treatment, and a clear closing flow that boosts case acceptance, referrals, reviews, and patient loyalty. We also flag the areas where looking fast will always hurt you, especially exams and cleanings, because patients need to feel thoroughness there. If this helps you, subscribe so you don’t miss what’s next, share it with a dentist friend who runs behind, and leave a quick review so more practice owners can find the show. Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    20 min
  5. Increasing your Speed and Production with Aaron Nicholas

    MAR 25

    Increasing your Speed and Production with Aaron Nicholas

    You don't have a scheduling problem. You have an efficiency problem. This episode breaks down the efficiency gaps standing between you and $1,200-per-hour production. Dr. Aaron Nicholas shares one exercise that could cut your crown prep time by 50% or more, a simple room setup method to save time (and stress), and his protocol for eliminating the biggest time suck in dentistry. Topics discussed: Why your schedule isn’t the problem (and the real culprit)The exercise that cuts crown prep time by 50%A room setup method that helps you and your teamThe biggest time suck in dentistry and how to fix itHow to get in and out of a hygiene exam in under 5 minutesTips for evaluating and improving your efficiencySame-day add-on productionConnect with Dr. Aaron Nicholas: https://www.mondaymorningdentistry.com/ https://www.mondaymorningdentistry.com/endosurvey Get your free resources to start implementing these strategies: https://www.mondaymorningdentistry.com/resources This episode was produced by Podcast Boutique https://www.podcastboutique.com Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    43 min
  6. How to Build a Leadership Team and Regain your Sanity (Even If Your Practice is Small)

    MAR 23

    How to Build a Leadership Team and Regain your Sanity (Even If Your Practice is Small)

    Tired of every decision and every problem running through you? You don't need a bigger team — you need a leadership team. In this episode, the DPH coaches share why building a leadership team was the single best move they've made as an owner. They break down how to start one even if you only have 4-5 team members, how to delegate without blowing things up, and the one thing you need to do if you want your team to lighten your load. Topics discussed: How leadership teams transform a practiceThe exercise that instantly creates clarity on your teamShould you share your P&L?How to start a leadership team in a small practiceHow to choose the right people for your teamTraining, SOPs, and building trustThis episode was produced by Podcast Boutique https://www.podcastboutique.com Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    30 min
  7. How to Make Every Procedure Hit Your Dollar Per Hour Goal

    MAR 18

    How to Make Every Procedure Hit Your Dollar Per Hour Goal

    You end a whirlwind clinical day feeling like a champ, until the production report steals the win. We’re tackling the real metric that decides your freedom: dollar per hour. When you stop chasing raw revenue and start engineering each hour for high yield, your schedule calms down, profits rise, and time off stops feeling expensive. We lay out concrete targets you can actually hit: $650 per hour as the floor for associates and general clinicians, and $1,000–$1,200 per hour for owners who tighten systems and add selective high-value work. Then we make it practical. You’ll hear fast, repeatable benchmarks for core procedures—class II composites in 15-minute bites, crown plus buildup and delivery inside an hour, night guards with five minutes of doctor time—that show how small changes stack into big hourly gains. Extractions become strong earners when paired with ridge preservation, and we unpack the timing traps that keep molar endo at $500 per hour instead of $1,400, including access, patency, and a crisp obturation “dance” with your assistant. Walk away with a simple audit: total collected production divided by doctor clinical hours over the last two weeks. If you’re under target, pick one procedure to improve this week by trimming time, delegating steps, or adjusting your mix. Subscribe for more systems that trade chaos for clarity, share this with a colleague who needs a calmer schedule, and leave a quick review so we can help more practice owners design the life they want. Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    24 min
  8. 5 Creative Marketing Ideas That Actually Work (And Most are Free)

    MAR 16

    5 Creative Marketing Ideas That Actually Work (And Most are Free)

    Feeling like you've run out of marketing ideas? This episode is full of creative, low-cost ideas that actually work — real strategies they've used to bring in patients without discounting or outspending the competition. You'll learn how to get new patients without spending more on ads and why the best strategies are free. Topics discussed: Creative marketing ideas that workMarketing strategies that cost no moneyThe unexpected moves that build patient loyalty and get new patientsMarketing fails (and strategies to avoid)This episode was produced by Podcast Boutique https://www.podcastboutique.com Free Webinar this wednesday on the Dental Practice Heroes App.  Download the App from the App store for free and register on the meetup's tab.  Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    29 min
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About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

Information

  • Creator
    Dr. Paul Etchison
  • Years Active
    2017 - 2026
  • Episodes
    659
  • Rating
    Clean
  • Copyright
    © 2026 Dental Practice Heroes
  • Show Website
    Dental Practice Heroes

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