43 episodes

Don't Call Me a Guru is a podcast about social media strategy, from social media strategists.

Don't Call Me a Guru Don't Call Me A Guru

    • Business
    • 5.0 • 21 Ratings

Don't Call Me a Guru is a podcast about social media strategy, from social media strategists.

    Ep. 43 - Real Talk with Ryan Jespersen

    Ep. 43 - Real Talk with Ryan Jespersen

    In Episode 43 of Don't Call Me A Guru, Linda has a Real Talk with Ryan Jespersen, host of Real Talk—one of Canada's most popular news, politics, and pop culture talk shows. 
    Ryan Jespersen is an Edmonton broadcaster, podcaster, and social media content creator. Real Talk is an independent, daily, online, livestreaming podcast and YouTube show that launched in November 2020, just a few months after Ryan was let go from his mainstream radio broadcasting gig. Ryan has worked in media, news and broadcasting for years and has seen significant success since going out on his own and in this episode, Ryan shares insights on the role social media has played in the success of his show, ways to manage online criticisms and negativity, building authentic personal online brands, podcast tips, and more!

    • 56 min
    Ep. 42 - Influencer Disclosure Discussion with Ad Standards Canada

    Ep. 42 - Influencer Disclosure Discussion with Ad Standards Canada

    In Episode 42 of Don't Call Me A Guru, Linda shares excerpts from her chat with Jani Yates, President of the Advertising Standards Canada, during the March 2021 iMEDIA Digital Marketing Conference. Jani shares influencer marketing trends, discusses unions for influencers and content creators, potential disclosure emojis, best practices, and more! 
    At the March 2021 iMEDIA Conference, the iMEDIA brand was retired and Takeaway was launched! Takeaway is an educational community that provides meaningful and actionable education for the doers in digital communications. Visit the Takeaway website to sign-up for updates and connect with them on social media @itsyourtakeaway to find your next Takeaway. itsyourtakeaway.com

    • 29 min
    Ep. 41: 2021 Social Media Trends + The Return of Tyler Jack Butler

    Ep. 41: 2021 Social Media Trends + The Return of Tyler Jack Butler

    In Episode 41 of Don't Call Me A Guru, former podcast co-host and co-founder Tyler Jack Butler makes his triumphant return! Plus: Tyler and Linda discuss some social media trends and strategies for 2021 as is usually the case for a January episode. 
    LEARN MORE ABOUT THIS EPISODE

    • 44 min
    Ep. 40: Artist AJA Louden's Approach to Social Media

    Ep. 40: Artist AJA Louden's Approach to Social Media

    In Episode 40 of Don't Call Me A Guru, host Linda Hoang chats with amiskwaciwâskahikan (Treaty 6, Edmonton, Alberta)-based artist AJA Louden who shares his approach to using social media as an artist—benefits, challenges, considerations around Instagram's effect on art, providing value online, an exciting local project called Paint the Rails and more! AJA's insights are a must for any established or up-and-coming artist, but broader social media lessons can also be gleaned for those working in social media outside of the arts industry. 
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    About AJA Louden
    AJA is an artist based in amiskwaciwâskahikan (Treaty 6, Edmonton, Alberta). AJA Louden Studios creates inspiring, memorable interior and exterior artworks, boldly transforming everyday spaces into landmarks - the goal is making cities and spaces more inspiring, engaging, informed and thoughtful through strategic and compassionate use of creativity.
    Follow AJA Louden on Facebook | Instagram | Twitter

    • 40 min
    Ep. 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade

    Ep. 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade

    In Episode 39 of Don't Call Me A Guru, host Linda Hoang chats Mike and Mitzi Payne of Alberta creative agency Arcade, about their work managing social media for the global brand Some Good News (SGN) starring actor John Krasinski. The duo share their approach and lessons learned working on SGN social media, plus advice for those doing social for organizations that may not be as obviously fun ;) 
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    About Some Good News
    Some Good News is a popular web series created in 2020 and initially hosted by actor and filmmaker John Krasinski, that became a source for good news stories from around the world.
    About Arcade 
    Arcade is a digital-forward creative agency specializing in strategy, content, and distribution, based in Calgary, Alberta. 

    • 48 min
    Ep 38: How Alberta Doctors are using social media

    Ep 38: How Alberta Doctors are using social media

    In Episode 38 of Don't Call Me A Guru, host Linda Hoang chats with Leopold McGinnis and Stephanie Usher of the Alberta Medical Association (AMA) about the association's approach to social media, how it has used social media to communicate to the public and support its members during contract negotiations with the province, successes, challenges, lessons learned, how the AMA used TikTok, and advice to share for other social media managers. 
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    For over 100 years, the Alberta Medication Association has represented and advocated for Alberta physicians and their patients. The AMA advances patient-centered, quality care by advocating for and supporting physician leadership and wellness.
    Follow the Alberta Medical Association on Facebook | Twitter | Instagram

    • 44 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Lubel80 ,

I WILL call you a guru!

Great show! I learn a lot

Avery in Canada ,

the gurus

Monthly injections of great advice.

@luizacampos ,

Great information

We all need to learn more about this stuff and it's always chaning too so this podcats is a great way to keep up.

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