Happy Subscribers

Allea Grummert
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

  1. 1D AGO

    From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce

    Episode Summary: 100% email traffic growth. In one year. That's what happened for Liz Della Croce of The Lemon Bowl after 15 years of sending nothing but RSS emails — and it's exactly why I wanted her on the podcast. I just started personal training — and I went from finding out about the gym to having my first session on the calendar in under a week. There's something about committing to the right kind of help — and actually getting it scheduled — that makes all the difference between "I should do this" and actually doing it. I think this happens in business too: we know something needs to change, but we stall on the whole plan before taking the first step. My guest today, Liz Della Croce of The Lemon Bowl, knew her email marketing needed an overhaul — and just like me at that gym, she committed to getting the right help before she had everything figured out. Liz has been building The Lemon Bowl since 2010 — a healthy food and travel blog with a loyal community of readers drawn to seasonal, globally-inspired recipes, including the Syrian and Jewish dishes from her childhood. She also hosts Fresh Air Retreat, intimate brand-and-blogger events she's now run 15 times. In this episode — week 2 of the Foodie Email Series — she's walking us through exactly how she got here. In this episode, you'll learn about: Why Liz sent RSS-only emails for 15 years — and the SEO pivot that made them not-so-useful overnight The email calendar system behind sending 4 to 5 emails a week — and why giving your email person clear direction changes the quality of everything (including your peace of mind) Why she got the Email Strategy Playbook BEFORE hiring an email assistant — and how having a roadmap first changed the way she now delegates What she stopped creating for her email list, why she made those calls, and how she figured out what actually got more engagement The result: 100% email traffic growth in one year  Check out this episode's blog post   Connect with Liz Della Cruce: The Lemon Bowl Fresh Air Retreat Episode Resources: Kit Book a FREE Discovery Call  Free Duett Resources Join the Duett newsletter Instagram @alleagrummert

    41 min

  2. MAY 5

    From Followers to Customers: How Melissa Creates Food Content That Converts

    Episode Summary: The most valuable audience isn't your biggest one — it's your most connected one. Welcome to the first episode in our Foodie Email Series — where we're diving into how food creators are turning attention into something more meaningful… and more sustainable. Because, yes — You can have a growing audience. You can have viral posts. You can have a lot of eyeballs on your content… …and still feel unsure how that actually turns into revenue beyond ad traffic. That's exactly why I wanted to bring my friend Melissa from Design Eat Repeat onto the podcast. Melissa creates food content that does convert — and she's spent a lot of time and investment in her audience in order to get sales on her cookbook and membership. Not overnight, but with time and consistency on social platforms and monthly baking challenges. Her content leads to connection, which leads to sales — because her list had learned to trust her. In this conversation, we talk about how she's used email to: Build relationships with her readers long before asking for the sale Turn engaged followers into subscribers (and subscribers into customers) Test ideas with her audience before fully committing to them Support multiple offers — like her memberships and self-published cookbook — without overwhelming her list Check out this episode's blog post   Connect with Melissa: www.designeatrepeat.com One Crafty Pan Cookbook Crafty Baker's Club Instagram Episode Resources:  Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    37 min

  3. APR 28

    How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins

    Episode Summary: You're getting Pinterest traffic. People are clicking, landing on your blog, and then bouncing — no email opt-in, no capture, just visits that disappear. Eep, that's a wasted opportunity!! In this episode, I'm joined by Kayla Watkins, Pinterest strategist and agency owner. Kayla and her team help bloggers grow their revenue by repurposing their content on Pinterest — and today she's walking us through the data-driven side of Pinterest most bloggers never touch. In this episode: Why Pinterest is a search engine, not social media — and what that one mindset shift changes about everything How to see what your audience is searching before peak content-search seasons How to find what Pinterest already knows you're an expert on — and use that data to build lead magnets that are practically pre-approved Why your most-visited blog posts are basically free lead magnet ideas staring you in the face What organic Pinterest strategy actually looks like when you're paying attention to momentum instead of just posting and hoping Check out this episode's blog post   Connect with Kayla Watkins: KaylaWatkins.com Connect with Kayla on Instagram & TikTok Pinterest Trends  Duett Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Free Duett Resources Instagram @alleagrummert

    35 min

  4. APR 21

    Why I Stop Working at 3pm

    Episode Summary: Yeah, I hear it. Me wrapping up work most days by 3pm might sound a little braggy. Maybe it is. A little. But I'm telling you about why I'm able to do this because how I got here has everything to do with where YOUR best energy needs to be going too — and I'd be doing you a disservice if I didn't explain. I just know that if you're the one doing everything, all day, your best brain hours are going to tasks that don't actually need your particular voice, taste, or expertise. And eventually, your best self isn't showing up anywhere — not in your emails, not in your content, maybe not even in your life outside of work hours. 😬 In this episode, I'm telling you how I got to shortened work days, including: What had to change about who did what work in my business (aka, it couldn't all be ME forever) The lessons I had to learn the hard way about training and trusting a new hire (including one night on my bathroom floor) My realization of my own limitations — even as an extrovert — and my need for rest and support How prioritizing certain parts of my work allow me to work less (though just as hard) What actually changes about your emails — and your creativity — when you protect the parts of your work that are purely yours Why all of this matters for creators and service providers who want to be in business for a very long time Check out this episode's blog post Episode Resources:  Free Duett Resources Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert duett.co/hire (job boards, what's worked, + fractional COO referral) Clariti  If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    26 min

  5. APR 14

    Using AI Intentionally with Andrew Wilder of NerdPress

    Episode Summary: If you've been running an online business for any amount of time, you know that every few years, something comes along that shifts everything. The way we create content, connect with our audience, run our businesses — it all gets reshuffled, and we find ourselves recalibrating all over again. AI is that thing right now. And if you've felt the pressure to figure it out, use it more, use it better, or at least stop feeling behind — so have I. But here's what I keep coming back to: even as the tools change, people are still craving real human connection. And I think that's actually the opportunity — using AI to simplify the work that drains us so we can show up more fully for the parts that actually build relationships. That's exactly what this conversation with Andrew Wilder is about. Andrew is the founder of NerdPress, a Certified B Corporation that handles WordPress support and maintenance for bloggers and content creators. He's been in this space a long time, and when AI started shifting things, he didn't just jump in — he got intentional about it. In this episode, we dig into what that actually looks like in practice. In this episode: How AI tools work as a "subsidy" for your content — and what that means for long-term sustainability Where AI genuinely falls short (and why its confidence is part of the problem) The "verbal crutches" of AI-generated content — and how to spot them in your own work Data privacy with AI tools — what you should never share, even with paid accounts Why "staying in your lane" and leaning into your human perspective is the real competitive advantage right now Connect with Andrew Wilder: NerdPress EPISODE RESOURCES: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert Check out this episode's blog post If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    45 min

  6. APR 7

    Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy

    How many emails should you be sending? It's a question I hear from content creators all the time, and the honest answer is: it depends. What I've noticed is that when I encourage people to send more than a few emails a week, there's often a little hesitation — a worry that it's too many, that it'll feel like too much, that their audience will get annoyed and start unsubscribing. But then there are creators on the other end of the spectrum sending daily or even twice-daily emails without batting an eye. With such a wide range of what's possible, how do you actually know what's worth your time and energy — without burning bridges with the subscribers you've already worked hard to build? That's exactly what I wanted to dig into with Ned Adams of Dutch Oven Daddy. When Ned shifted to sending daily emails to his list of ~4,500 subscribers, his site traffic doubled. His open rate hit 50%. His click rate jumped to 6.5%. And his unsubscribes? Barely moved. In this episode, Ned and I dig into what his email strategy actually looks like, why it works, and how his "what do I have to lose?" approach might just be the most honest email philosophy I've heard in a while. In this episode: What Ned's email strategy looked like before daily sends — and the one permission slip he got at Tastemaker that changed everything The ultra-simple email format driving all that traffic (one image, 5–10 links, and zero bullet points (!!)) Why duplicating old emails and tweaking them is not lazy — it's actually smart How Ned uses AI to batch subject line options so he always has something strong to send Why his "what do I have to lose?" philosophy might be the most underrated email strategy out there  Check out this episode's blog post   Connect with Ned Adams (Dutch Oven Daddy): Instagram Website Episode Resources:  Kit (email platform Ned uses) Free Duett Resources Join the Duett newsletter Check out Duett Services Instagram @alleagrummert If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    36 min

  7. MAR 31

    Email List Best Practices: How to Welcome, Nurture, and Engage Your Subscribers with Food Blogger Pro

    Episode Summary: Today's episode is a little different — I'm sharing a guest appearance I made within the Food Blogger Pro membership, where Bjork Ostrom had their members submit email questions ahead of time. And y'all, food bloggers ask good questions. We covered a lot of ground: how often you should actually be sending emails, what makes a welcome sequence worth the setup, the surprisingly freeing practice of list cleaning, and what's really behind a subject line that gets opened. Here are the key questions we dive into: How often should you actually be sending emails? Why should you spend time on a welcome sequence, and what does it actually do? What is list cleaning, and why does it feel scary to remove cold subscribers? What helps improve email open rates? How can you get the most out of their existing content without creating something new for email? Check out this episode's blog post  Episode Resources:  Book a FREE Discovery Call  Free Duett Resources Join the Duett newsletter Instagram @alleagrummert Food Blogger Pro  If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    1 hr

  8. MAR 24

    How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark

    Episode Summary: It's never been easier to create content. And somehow… it's never been harder to stand out. In this episode, I'm joined by Dorie Clark to talk about how to build a reputation that actually makes you known — even when everyone online (ahem, AI) sounds the same. Not only is she a bestselling author, keynote speaker, and one of the top business thinkers in the world, she can help us practically think about what it takes to stand out in a crowded online space. So what does it actually take to become known for your work? Not just visible. Not just posting consistently. But trusted… remembered… chosen, when there are a LOT of choices out there? Here's the good news: She said that becoming a recognized expert isn't about doing more. 🙌 We talk about the three core elements she's identified after years and years of research and experience and how they work together to build real authority (not just surface-level visibility). And of course, we zoom in on email — because while it may not be the flashiest marketing channel, it is one of the most powerful tools for building trust and deepening relationships with the people who matter most. In this episode, you'll learn about: You feel like you're "doing all the things" online, but not seeing the traction you want You're wondering how to stand out without constantly publishing on yet another platform You want your email list to be more than just a place to send updates You're thinking long-term about your business, your voice, and your reputation Fortunately, becoming known for your work isn't about going viral (because who can plan that?). Instead, it's about being remembered — and trusted — over time. Check out this episode's blog post   Connect with Dorie Clark: Recognized Expert ToolKit Recognized Expert Course Instagram Website Episode Resources:  Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    45 min
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About

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

Information

  • Creator
    Allea Grummert
  • Years Active
    2024 - 2026
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Happy Subscribers

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