Behind the Numbers: an EMARKETER Podcast

EMARKETER
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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

  1. -1 J

    ‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

    On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most likely to use it to buy, and if Amazon and Google can offer compelling alternatives. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Carina Lamb (formerly Perkins) and Zak Stambor.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-instant-checkout-how-chatgpt-could-redefine-online-shopping-reimagining-retail   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    29 min
  2. The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

    -2 J

    The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

    In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-banking-payments-show-new-american-dream-how-brands-aligning-with-young-people-aspirations   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    22 min

  3. -3 J

    How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

    On today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-much-traditional-media-still-matters-last-stand-or-new-beginning-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    21 min

  4. -6 J

    Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

    On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   Report mentioned in this episode: https://content-na1.emarketer.com/gen-z-social-media-usage-2025   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-gen-z-s-social-media-shuffle-why-83-turning-volume-down-where-they-re-going-behind-numbers     © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    22 min
  5. How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

    8 OCT.

    How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

    In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-how-primark-us-going-hidden-gem-household-name-with-cmo-rene-federico   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    24 min

  6. 6 OCT.

    The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers

    On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-ad-dilemma-consumer-trust-controversial-ads-future-of-media-buying-behind-numbers     © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    21 min

  7. 3 OCT.

    How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

    On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-marketers-use-ai-work-skills-stigma-future-of-advertising-jobs-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    20 min

  8. 1 OCT.

    How (Not) to Rebrand | Reimagining Retail

    In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-how-not-rebrand   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

    19 min
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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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