The Kelly Roach Show

Kelly Roach
  • 4.9 (78)
  • Entrepreneurship
  • Updated Semiweekly

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 2d ago

    1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected

    In this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every scale starts with Why she's working on retention before pouring in a single new member The shift from selling a product to building a movement What she's deliberately saying no to for the next nine months Resources:  Register for the LIVE Miracle Hour Experience hapening Wednesday, June 24th, from 10am to5pm EST: Kelly's free full-day live training: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social  Upgrade to VIP for access to our custom sales GPT, lifetime recording access, and bonus Q+A: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th  Join us this Summer for The Legacy Leaders Mastermind: Kelly's year-11 mastermind for multi-seven and eight-figure leaders: https://join.thebusinessadvisory.com/2026-rsvp   Subscribe to Kelly's Substack, The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Join us in-person for the Called to Lead Event happening October 1st: https://www.sandiglandt.com/called-to-lead

    27 min

  2. 3d ago

    1153. Internet "Cheerleaders" vs. Real Business Friends

    That sting of watching the internet's "it" crowd gather in a room you weren't invited to? Kelly has something to say about it. In this episode she pulls back the curtain on the FOMO machine of the online business world: who's engineering that left-out feeling on purpose, the manipulative engagement campaign you'll never be able to unsee once she names it, and why the most successful people she knows quietly choose not to be in those rooms at all. She also gets honest about the difference between looking successful and being successful, and where the real friendships and real strategy actually live. What's inside: Why that feeling of being left out is created by design The "real friends comment on my content" campaign, decoded What friendship actually looks like at the multi-7 and 8-figure level The question to ask before you chase one more invitation Timestamps 00:00 — Everyone is in a moment of discernment right now 01:00 — Relationships through a completely different lens 02:00 — The FOMO of the rooms you're not invited to  04:00 — Earning the seat vs. realizing you don't want it 06:00 — Why Kelly has always been a lone wolf 07:30 — Cheerleaders, or real friends you can call when it all hits the fan? 09:00 — The "real friends comment on my content" manipulation 11:00 — What real friendship at this level actually looks lik 13:00 — The masterminds where the clients end up out-coaching the mentor 15:00 — Value over celebrity: the story behind Legacy Leaders 17:00 — "You wouldn't want that life" and the real cost of internet fame 19:00 — Why more 8-figure businesses have under 1,000 followers 20:30 — What success really means, and the room that's actually for you 21:30 — Trust your gut and choose the life, not the celebrity Resources: Learn more about Legacy Leaders: Kelly's 11-year mastermind community for founders building real multi-seven and eight-figure businesses, with direct access to Kelly and Danielle: https://join.thebusinessadvisory.com/join  Grab your copy of the Conviction Marketing book: Kelly's framework for building on value instead of internet celebrity: https://a.co/d/0e9Xo5xy  Grab your ticket for Called to Lead 2026: https://www.sandiglandt.com/called-to-lead Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    19 min

  3. 6d ago

    1152. Why Your Launches Started Feeling So Heavy (and How to Heal Launch Anxiety for Good)

    In this episode, Kelly names the trap that a lot of smart internet marketers have set, why so many million-dollar businesses have slid backward into the low six figures, and the one shift that takes the pressure off your launches for good. What's inside: The real reason launches started feeling heavy, hard, and underwhelming The line the whole internet bought from the gurus, and who's actually profiting from it What Kelly changed (and what she refused to change) from a strategy standpoint when the market shifted The daily sales system that makes one bad launch a non-issue Timestamps 01:30 — How we got here: the trust recession and what actually changed 03:00 — Marketers selling "the alternative to launching" 04:30 — Watch what people do, not what they say 06:00 — Kelly never stopped live launching (here's what she changed instead) 07:15 — The missing piece: the importance of having a daily sales system between launches 08:30 — How the Miracle Hour powered our USA-today bestselling book launch 09:30 — What kills launch anxiety for good 10:30 — June 24th: join us LIVE for a free, full-day daily sales training 12:30 — Offers, the shifted market, and the 92% buying-behavior stat Resources & Mentions Register for The Miracle Hour Experience on June 24th: a full, free day of teaching, coaching, and live action: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social  Upgrade to VIP for just $97: get lifetime access to the ~7 hours of recordings, the fill-in-as-you-go workbook, a follow-up Q&A with our team, 25 sales-unlock prompts, and a custom GPT implementation coach: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th  Learn The Miracle Hour, our proven daily sales system: Get the book on Amazon: https://a.co/d/0bw4DjEl  Subscribe to Kelly on Substack for more relationship-driven sales content: https://kellyroachofficial.substack.com/subscribe

    14 min

  4. Jun 17

    1151. Being "The Little Engine That Could" Is Burning You Out

    It's rare for a business to hit seven figures, and rarer still to reach eight. In this bonus episode, Kelly cuts straight to the reason why: in most small businesses, the owner is the bottleneck. You could simplify the whole conversation down to that one sentence. Underneath it sits the real culprit. Sales is the heartbeat of every business, and while most companies have a solid marketing system, they have no sales system at all. So the owner becomes the only salesperson. You're the little engine that could, pushing and fighting and working yourself to the bone, and the train can only go as fast as you fuel it. Which means the moment life happens - a sick kid, a spouse's health scare, a parent who falls - the business doesn't just slow down, it stops. And in business there's no staying the same. You're either growing or declining. Kelly unpacks the false beliefs keeping owners stuck as the primary salesperson: no one can sell as well as me, I have to hire a high-level closer, I've tried five salespeople and none worked out, we don't have enough leads. Her reframe is the heart of the episode: someone else's 85% is exactly what releases the constraint and uncaps your growth. Smart entrepreneurs understand this. Most never do. And the reason growth feels impossibly hard isn't that it actually is; it's that you're carrying the entire mental and physical load alone. Then she paints the alternative: a simple daily system where every single person on your team — VA, admin, ops manager, social seller, marketer, coach, client services manager — can make sales. She's watched businesses transform practically overnight, produce five- and six-figure deals in a single day, and owners come back saying their business is fun for the first time in 17 years. In this episode: Why seven and eight figures are so rare, and the one reason most businesses stall The "little engine that could" trap of being your only salesperson The false beliefs keeping you as the primary closer Why growth feels harder than it actually is What's possible when your whole team can sell What you'll learn (and create) live on June 24th RESOURCES: Register for The Miracle Hour Experience on June 24th:  a full, virtual immersion experience where we will work together to build your sales system and take action live: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social. Upgrade to VIP when you register for over $1,500 in additional tools to accelerate results, including: The full fill-in-as-you-go playbook (examples, scripts, walkthroughs, notes) 25 prompts to unlock the sales already sitting in your business A custom GPT programmed with Kelly's full sales philosophy and strategies Lifetime access to the A-to-Z recordings of the entire day A follow-up Q&A call Plus live hot seats, Q&A, and team demos of the prompts and the GPT Get The Miracle Hour book and learn the daily sales methodology at the center of the experience: https://a.co/d/08EVrzld

    15 min

  5. Jun 15

    1150. How to Lock In for the Back Half of the Year

    Everyone starts the year fired up about the big goal, the big vision, the big dream... and then life happens. A team member leaves, the market shifts, your funnel breaks, you lose access to a social platform you spent years building, the product you built the whole year around stops selling.  In this week's solo episode of The Kelly Roach Show,Kelly walks through five critical steps to lock in and create the big finish you've been hoping for. She lays out the full system and how to run a weekly gap audit so you can see your progress in black and white and adjust. Threaded through all of it is her core conviction: most businesses don't have a sales problem, they have a consistency problem. They're doing random acts of sales instead of running a system.  The tide is turning, people are buying again, and there's still enough time to end the year with a massive celebration if you lock in now. In this episode: Why the year tends to turn sideways, and how to reset at the mid-year inflection point The question to ask yourself that matters more than your goal The AI-era fork: go all iin on technology or allin on analog, community led growth Why consistent communication is the real driver of team performance Timestamps 00:30 — The back-half reset: five steps for the big finish 02:45 — The mid-year inflection point and the summer focus trap 04:00 — The real question: what do you really want? 05:15 — The AI fork: all-in on tech, or all-in on analog and community-led growth 06:15 — Check your heart: is this goal truly yours, or is it FOMO? 11:00 — Why Kelly still does the Miracle Hour with her team Resources & Mentions Grab The Unstoppable Planner: Kelly's planning tool for reverse-engineering a big goal into milestones and weekly rhythm: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Grab your copy of the USA Today best-selling book The Miracle Hour, and learn the daily sales practice Kelly runs with her team every day: https://a.co/d/0e8bEbpZ  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe  Follow on Instagram: https://www.instagram.com/kellyroachofficial  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    14 min

  6. Jun 12

    1149. Legal Up: Protecting Your Brand Before You Think You Need To with Berkley Sweetapple

    If you've ever told yourself "I'm too small to worry about trademarks," this episode is the wake-up call. Kelly sits down with trademark and IP attorney Berkeley Sweetapple — the rare lawyer who makes legal genuinely fun — to break down why protecting your brand isn't a someday problem, it's a business growth investment you make early. Kelly opens up about the most expensive lesson of her career. when she figured she was too small and insignificant to bother with a trademark, and ended up needing a full rebrand across thousands of files, podcasts, and videos, millions of dollars lost, and years of focus pulled off growth. Berkeley shares how she went from "most likely to quit law and become a housewife" to building a law firm serving online entrepreneurs, and gets into where IP is heading in the age of AI. Celebrities like Taylor Swift and Matthew McConaughey are already trademarking phrases, faces, and likenesses to control how their persona shows up online, and Berkeley explains why the law is always playing catch-up while AI moves at full speed. Berkley shares why everything in your business probably needs a legal refresh after the changes of the last couple years, and where to start if you're mid-panic. The common denominator: if you stay in business long enough, these things will happen to you. The move is to get the right people in place early, stay in your CEO energy, delegate the legal, and build the systems so you can keep moving the company forward. In this episode: Kelly's Unstoppable Entrepreneur lawsuit and the cost of trademarking too late How Berkeley turned a legal lifestyle blog into a law firm for online founders Trademarking your likeness, face, and voice as AI reshapes IP Real trademark horror stories (and one big USPTO win) What a legal VIP day / audit actually covers Why your business is probably exposed after recent changes Kelly's partnership cautionary tale Staying in CEO energy: delegate legal, build systems, expect the hard stuff Timestamps 00:00 — Cold open: Kelly's Unstoppable Entrepreneur trademark story 00:44 — Welcome and introducing Berkeley, the "fun lawyer," and trademarking for Madison 01:56 — Berkeley's path: law school, a legal lifestyle blog, and finding her niche 04:06 — Trademarking your likeness, face, and voice in the age of AI 06:42 — Can you trademark your voice? Why the law is always behind 08:47 — Trademark horror stories (the conference and the 25K-follower takedown) 10:08 — Kelly's story: the Unstoppable Entrepreneur lawsuit with Entrepreneur Magazine 12:54 — The FTC scare, the company audit, and the Miracle Hour earnings disclaimer 15:30 — What a legal VIP day covers: audit, copyright, contracts, disclaimers 17:25 — Why everything in your business changed, and where you're now exposed 19:13 — Client win: getting Julie Solomon's Influencer Podcast trademarked after a refusal 20:22 — Where to start if you're having an "oh no" moment 21:03 — The Seven Figure CEO Bundle and code KELLY20 22:24 — Kelly's partnership cautionary tale 24:08 — "If these things aren't happening to you, you're not playing big enough" 25:58 — Staying in CEO energy: delegate legal, build the systems 26:51 — Closing: trademark before you need it, and licensing the Miracle Hour   RESOURCES:  Connect with Berkley on Instagram: https://www.instagram.com/berkleysweetapple/  Check out Berkley's trademark packages HERE: https://berkleysweetapplelaw.com/trademarks/#start  Schedule a VIP day: https://berkleysweetapplelaw.com/vip-day/#start  Get Berkley's 7-figure CEO Bundle: https://www.thebusinessstudio.com/pages/7-figure-ceo-bundle  Schedule a free discovery call: https://berkleysweetapple.as.me/schedule/72c2f17c/appointment/41570219/calendar/13957087?calendarIds=13957087

    29 min

  7. Jun 8

    1148. How to Turn One Book Into a Forever Marketing Flywheel

    Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a book is one of the only standing assets that keeps paying you back for years: speaking, licensing, corporate contracts, program sales, and more book deals).  Kelly walks through the strategy she calls "engineering the system as the celebrity," the post-launch monetization roadmap, and long term strategies for increased community-led growth.  In this episode: Why the book launch is actually the beginning of your growth strategy Why live streaming is making a massive comeback The full post-launch monetization roadmap (reviews, community teaching, UGC, ads, licensing) Strategies for relaunching a book you already have The street team and community-led growth model What's next for Kelly's books Timestamps 03:15 — Books as standing assets 04:30 — Engineering the celebrity of the system: the Live Launch book story 06:30 — Understanding the trust recession and moving Live Launch to low-ticket 10:15 — Running the Miracle Hour Experience as a one-day live launch 11:30 — 2,100 live, lowest spend, and VIP upgrades covering ad spend: the behind-the-scenes strategy 13:00 — Why live streaming is back 14:30 — The June 24th live experience 20:15 — Relaunching a book you already have 21:00 — Street team and community-led growth strategy 21:45 — Why books are worth it RESOURCES: Grab your copy of the USA Today best-selling book The Miracle Hour: https://a.co/d/02zSyw1N  Register for The Miracle Hour Experience on June 24th: https://accelerator.virtualbusinessschool.com/miracle-hour-june-24-experience-social  Subscribe to Kelly's Substack for behind-the-scenes content from The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join Kelly's Virtual Business School membership: https://www.virtualbusinessschool.com

    18 min

  8. Jun 5

    1147. What Italy Taught Me About Building a Business That Doesn't Run You

    For the first time since starting her business in 2012, Kelly went fully off social media: no apps, no posting in real time, no messaging, for two straight weeks while traveling through Italy with her family. This episode is the story of what happened while she was gone, and why it's the clearest proof yet of what breaking founder dependence actually looks like. She also shares the wild backstory of The Miracle Hour book launch: a pivot from audiobook to physical book, a last-minute realization that the sales numbers would anchor the negotiation for The Sacred Art of Selling, and a sprint that sold 4,000+ copies in two months (what typically takes 18), landing the book at #30 on the USA Today list and #10 in nonfiction, and how that momentum set up the traditional publishing deal for The Sacred Art of Selling. She closes on God's timing: six years of wanting this trip, and the deep conviction that it happened exactly when it was meant to (including a highlight moment hearing mass at St. Peter's Basilica).  In this episode: The 2-week, fully-offline test and what the team produced self-led Why a sales system is the heartbeat of every business The Miracle Hour book launch story and the Sacred Art of Selling deal Why founder dependence is fueling an entrepreneur mental health crisis The Italy lessons: presence, simplicity, social connection, less excess Getting intentional about phones, content, and creating from a clear head God's timing, Kairos, and trusting the bigger plan Timestamps: 02:15 — What the team accomplished self-led: sales, revenue, #1 on Substack, brand deals 04:00 — The Miracle Hour book: from audiobook plan to physical book 05:30 — Why the numbers mattered: setting up the Sacred Art of Selling deal 06:45 — 4,000 copies in 2 months, USA Today #30, #10 in nonfiction 08:30 — Gratitude for the "village" that made the launch possible 09:45 — The real prize: watching the team break founder dependence with the Miracle Hour 11:30 — A sales system is the heartbeat of a business (and the entrepreneur mental health crisis) 13:00 — Teaching Miracle Hour sessions in communities every week for the next year 14:30 — Word of the year: presence, and why this trip was different 16:00 — Italy lesson 1: appreciating the little things 17:15 — Italy lesson 2: how social and present the Italians are vs. the US 18:30 — Italy lesson 3: excess vs. simplicity 20:00 — Constant connection, unproductive stress, and the content-phone idea 21:30 — Six years of wanting this trip and the lesson in God's timing / Kairos 23:00 — The Vatican, St. Peter's dome, and mass with Billy and Madison Resources & Mentions Grab your copy of  USA Today best-selling book, The Miracle Hour: Predictable Sales in An Hour A Day: https://a.co/d/02O95ydn  ollow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe

    23 min
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4.9
out of 5
78 Ratings

About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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