Winning With Shopify: Ecommerce Growth for Shopify Store Owners

Nick Trueman, Shopify Expert
  • 4.7 (9)
  • Entrepreneurship
  • Updated Semiweekly

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, and playbooks that drive revenue

  1. Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman

    2d ago ·  Bonus

    Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman

    8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his PPC & SEO Agency Spec Digital since 2007 and has serviced thousands of brands over that time. In this episode, you'll learn about the secret 8 strategies that generate ecommerce growth for brands, from increasing conversion to managing your product margins when scaling. From building a multi-channel marketing strategy and improving customer lifetime value to leveraging referrals, optimising products, increasing margins, and creating a business that can thrive without relying on a single person, Nick shares practical insights that every Shopify store owner should be applying today. Whether you're running a startup ecommerce brand or scaling an established online store, this episode provides a framework to identify growth bottlenecks and build a more resilient, profitable business. What You'll Learn: • Why relying on a single marketing channel limits growth • The difference between paid and organic acquisition strategies • How to increase customer lifetime value and repeat purchases • Creating effective win-back campaigns for inactive customers • Product optimisation techniques that improve retention • Leveraging referrals to generate new customers • Building a margin growth strategy for long-term profitability • Why every ecommerce business needs an exit strategy Timestamps 00:00 Introduction – Winning With Shopify Podcast 1:15 The Dangerous Mistake of Relying on One Marketing Channel 4:00 Paid Ads vs Organic Growth: Why You Need Both 6:15 The Hidden Revenue Opportunity Most Brands Ignore 8:25 How to Win Back Customers Who Stopped Buying 10:45 Why Great Products Still Fail (And How to Fix It) 13:00 Turn Existing Customers Into Your Best Sales Team 15:00 The Profit Margin Strategy That Fuels Faster Growth 17:00 Building a Business That Doesn't Depend on One Person 18:30 The 8 Growth Strategies Every Shopify Brand Needs 19:48 Final Thoughts The Winning With Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency. Tune in twice per week for expert tips and guidance on Shopify Store Growth, Shopify Marketing Strategies & Shopify Plus Support.

    20 min
  2. The Shopify Tax Mistake That Could Cost Your Store $40,000

    6d ago

    The Shopify Tax Mistake That Could Cost Your Store $40,000

    In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively. Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth. Timestamps: 0:00 Intro 1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store 2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax 4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale 6:23 The $40,000 Cable Bullet Case Study 8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't 10:13 When Should Shopify Brands Start Thinking About Sales Tax? 12:04 Sales Tax for Subscription Businesses: What You Need to Know 16:29 Almond Cow Case Study: 70% Less Time Spent on Tax 19:10 Outro EXCLUSIVE WWS OFFERS Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-... Follow us on socials:   / winningwithshopifypodcast     / winningwithshopify      / @winningwithshopify   Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    22 min
  3. Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.

    Jun 12

    Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.

    Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn: • How to scale an artisan food business without compromising quality• The operational and fulfilment systems needed to support rapid growth• How branding, packaging, and customer experience drive repeat purchases• The role Shopify and ecommerce technology played in scaling the business• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion 00:00 Introduction02:10 The Origins of Cutter & Squidge04:35 Scaling Handmade Production07:50 Ecommerce Fulfilment and Logistics10:15 Building a Memorable Food Brand13:40 Managing Supply Chain Challenges16:05 Using Shopify to Support Growth18:30 Navigating Rapid Growth During Covid22:15 Marketing Strategies and Customer Retention25:50 Wholesale Growth and Retail Partnerships29:20 Expanding from Local to Nationwide32:45 Handmade Production vs Automation36:10 Forecasting, Planning and Technology39:30 Customer Feedback and Product Development42:00 Seasonal Campaigns and Gifting Opportunities44:20 Lessons for Ecommerce Entrepreneurs46:00 Connect with Cutter & Squidge Website:https://www.cutterandsquidge.com Instagram & TikTok:@cutterandsquidge Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday. Sponsors: Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:https://yoast.com/winningwithshopify TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:https://taxcloud.com/summer Seguno – Get 20% off your first three months of email marketing with code WWS20:https://www.seguno.com/winning-with-shopify Brightpearl – Join the bootcamp and elevate your inventory management:https://info.brightpearl.com/winning-with-shopify Follow Winning With Shopify: Instagram: @winningwithshopifyYouTube: @winningwithshopifyNewsletter: https://wwspodcast.com Powered by https://spec.digital/ Interested in sponsoring the show?https://wwspodcast.com/pages/sponsorship

    46 min
  4. Shopify broke e-commerce as we know it. You need to hear this.

    Jun 9 ·  Bonus

    Shopify broke e-commerce as we know it. You need to hear this.

    In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward. But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage. Want to work with Nick? Reach out here https://spec.digital/

    15 min
  5. AI Isn’t Optional: How This Shopify Store Got Traction Fast!

    Jun 5

    AI Isn’t Optional: How This Shopify Store Got Traction Fast!

    In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

    29 min

  6. Jun 2 ·  Bonus

    5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.

    Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover:• Why Shop Pay should probably already be enabled• The hidden SEO and UX issue with /collections/ URLs• How stronger guarantees increase conversion confidence• Why charging for returns might be costing you more than you think• The importance of testing changes properly instead of “just doing stuff” Small changes. Big impact. If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/

    15 min
  7. How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman

    May 29

    How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman

    In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships. Guests: John Roman – BattlBox Website: https://www.battlbox.com/ Ben Holland – Good Ranchers Website: https://www.goodranchers.com/ What you’ll learn: - How BattlBox built a 70% subscription-based business - How Good Ranchers scaled to 63,000+ subscribers - Why product quality beats retention hacks - How to grow ecommerce without relying on Meta ads - Why LTV matters more than one-time sales - How to reduce churn and win back customers - Why subscription tech should be seen as a value driver - How influencer and podcast marketing can build trust fast Key Takeaways: 00:23 Growing E-commerce Without Meta Ads 02:49 Product Quality Trumps Tech Nudges 05:52 Achieving High Customer Retention Rates 06:36 From Truck Sales to Online Meat 08:16 Value Beyond Product: Education & Recipes 09:14 LTV as a Key Scaling Metric 12:04 Landing a Netflix Original Series 14:25 Identifying Your True Target Audience 15:28 Growing E-commerce Without Meta Ads 17:09 Influencer Marketing for New Brands 21:08 Subscription Pricing Strategy: One-Time Premium 24:12 Subscription Platform: Value, Not Expense 28:56 Full-Time Churn Win-Back Strategy 32:58 Too Much Product Causes Churn EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠ Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital/, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    42 min
  8. How to Turn More Visitors Into Customers

    May 27

    How to Turn More Visitors Into Customers

    What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend. Nick also shares real ecommerce examples, including: How trust signals doubled conversion ratesWhy removing stock confusion increased salesThe homepage change that transformed a prescription ecommerce storeWhy most brands ask customers the wrong questionsHow to use customer reviews, analytics, and AI tools to improve conversions If you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately. Topics covered: Shopify CROConversion Rate OptimisationA/B testing for ecommerceShopify UX improvementsCustomer objections & trust signalsEcommerce growth strategiesAI tools for ecommerceIncreasing revenue per visitor Follow us on socials: ⁠ https://www.instagram.com/winningwithshopifypodcast/⁠⁠ https://www.tiktok.com/@winningwithshopify⁠⁠ https://www.youtube.com/@winningwithshopify⁠ Join our newsletter:⁠ https://wwspodcast.com/⁠  Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency  Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

    21 min
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4.7
out of 5
9 Ratings

About

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, and playbooks that drive revenue

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