What the Fundraising

Mallory Erickson
  • 4.8 (8)
  • Non-Profit
  • Updated Weekly

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.

  1. 2d ago

    Turning Online Communities into Powerful Fundraisers with Michael Wasserman

    Fundraising is changing, and organizations need new ways to connect with younger people! In this conversation, Michael Wasserman explains how digital communities and online creators are shaping the future of fundraising. He shares why traditional methods are no longer enough and how organizations can build stronger relationships with younger supporters. Michael Wasserman, CEO and co-founder of Tiltify, talks about his journey and the inspiration behind creating the platform. While working as a consultant for charities, he repeatedly heard the same problem: organizations struggled to attract younger donors. He realized that younger generations were already active on platforms such as Twitch and TikTok, but charities were not reaching them. This led him to create Tiltify in 2014, a platform designed around the needs of fundraisers rather than charities. The conversation also explores the shift from one-time donations to community-based fundraising. Michael explains that people want to participate, interact, and feel connected, rather than simply make a donation and leave. He discusses the challenges organizations face in adopting new technology and shares practical ideas, such as simplifying fundraising processes, improving communication, and creating engaging digital spaces that encourage long-term donor support. In this episode, you will be able to:  Understand the shift from traditional to digital fundraising. Recognize the importance of meeting donors on modern platforms. Learn why email is less effective for younger audiences. See the value of community-driven fundraising models. Understand the move from transactional to participatory giving. Learn how digital communities increase engagement. Recognize resistance to adopting new technology. See the benefit of simpler, easier donation processes. Understand the impact of influencers on donor behavior. Learn the need to adapt to changing donor expectations. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    31 min

  2. Jun 16

    The Hidden Challenges of Skill-Based Hiring with A.P Porch

    Fundraising and alumni relations are evolving faster than many institutions are prepared for. But the concept of hiring people who make us feel comfortable remains the biggest threat to innovation since these practices often remain rooted in familiarity, rigidity, and outdated ideas of “fit.”  A.P. Porch is a higher education and philanthropy professional with nearly 15 years of experience in nonprofit and advancement spaces, currently serving as the University-Wide Director of Alumni Engagement at Loyola University, New Orleans. Her work centers on strengthening alumni and donor relationships while supporting the “life of the mind” through mission-driven engagement, leadership, and community building. She joined Mallory to talk about what it takes to build stronger, more sustainable advancement teams in the fundraising sector.  In this episode, you will be able to: Recognize the hidden challenges behind skill-based hiring in fundraising and alumni relations. Have a clear understanding about the difference between hiring for competency versus hiring for familiarity. Learn why burnout and turnover are often symptoms of deeper organizational issues. Discover how curiosity, adaptability, and emotional intelligence can strengthen donor relationships. Learn how “culture fit” can unintentionally limit innovation and diversity of thought. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    39 min

  3. Jun 9

    The Culture Behind Successful Fundraising Teams with Jill Anderson

    The secret to a successful campaign is a culture shaped by trust, collaboration, emotional resilience, and a shared sense of purpose. A successful implementation of a fundraising team is more than just hitting financial goals; it demands leadership that understands and values institutional culture, supports people through high-pressure moments, and creates a system that will thrive without burning out. From donor relationships to preventing isolation, this conversation explores how transparency, accountability, empathy, and collective support can build a sustainable fundraising culture.  Jill C. Anderson is the current Vice President of Development and Alumni Engagement at Moravian University, Pennsylvania. She is an expert in campaign strategy, major gifts, and donor engagement. With nearly 26 years of experience in advancement and an earlier career in finance, she brings a strategic, systems-oriented approach to philanthropy and organizational growth. She is also a doctoral student at the Indiana University Lilly Family School of Philanthropy. Having grown up as a daughter to a professional baseball coach, Jill believes deeply in team-centered leadership and cross-functional collaboration.  In this episode, you will be able to: Understand the unique challenges of building and leading fundraising teams. Learn about the effect of organizational culture on donor relationships and campaign success. Understand the importance of accountability and transparency during periods of growth and crisis. Explore strategies for reducing isolation and strengthening team connection in fundraising environments. Discover how collaboration and cross-functional understanding strengthen fundraising teams. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    31 min

  4. Jun 2

    Philanthropy's Role in Preserving Black History with Kristi Williams & Emma Willis

    History doesn't only live in books. It lives in who gets remembered, who gets silenced, and who chooses to speak anyway! Meet Kristi Williams, a descendant of the 1921 Tulsa Race Massacre and member of Historic Vernon AME Church, who brings a deeply personal lens to historical preservation, and Emma Willis, who complements this perspective by focusing on advocacy, ethical philanthropy, and the importance of treating lived experience with care and dignity. Together, they emphasize how community memory and historical truth are shaped by those closest to it. The discussion expands into the erasure of Black history in education, including policies such as Oklahoma's House Bill 1775, and the broader challenge of restricted narratives in schools. Kristi and Emma highlight practical ways everyday people can contribute, such as reading widely, including banned books, journaling present-day experiences, and preserving family and ancestral documents. They also explore philanthropy as a relational practice rather than transactional giving, stressing collaboration with communities. Ultimately, the conversation connects personal storytelling, institutional responsibility, and collective action as essential tools for preserving history and strengthening democracy. In this episode, you will be able to:  Understand how everyday people contribute to preserving history. Recognize the importance of descendant-led storytelling in historical preservation. Identify how oral histories and personal archives protect erased narratives. Analyze the impact of banning or restricting historical books. Appreciate the role of Black history in strengthening democratic understanding. Describe how philanthropy can support community-led cultural preservation. Distinguish between transactional giving and relational philanthropy. Apply journaling as a tool for documenting lived experience for future history. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    30 min

  5. May 26

    Building Values-Based Alumni Relationships in Higher Education with Howard Heevner

    In this episode of What the Fundraising Podcast, Alumni relationships are shifting from tradition-bound loyalty to something more dynamic, personal, and value-driven. In this conversation, the focus turns toward what institutions are getting wrong and how listening more carefully could reshape the future of fundraising and engagement. Howard Heevner brings deep experience from a 30-year career in higher education fundraising, beginning at the University of Iowa and later serving as executive director of annual programs at UC Berkeley. He is also a co-founder of the National Alumni Survey. This large-scale initiative has grown significantly over time, expanding from tens of thousands of responses across dozens of institutions to well over 150,000 surveys. His work centers on understanding donor behavior patterns and challenging long-held assumptions about alumni generosity and awareness. The discussion highlights key shifts: declining donor participation, the emergence of distinct giving cultures across age groups, and the misconception that non-donors are simply uninformed. Instead, many already give elsewhere, signaling a need for institutions to move from assumed loyalty to earned trust. The conversation also emphasizes personalization, better use of technology for listening rather than broadcasting, and the importance of making alumni feel seen, relevant, and considered. Ultimately, it calls for a more responsive, value-aligned approach to engagement and fundraising systems. In this episode, you will be able to:  - Understand shifting trends in alumni engagement and fundraising behavior. - Recognize the importance of moving from assumed trust to earned trust. - Identify how alumni giving patterns vary across age and value systems. - Learn why personalization improves relevance and alumni connection. - Understand the need to make alumni feel seen and considered. - Identify gaps between investment in student vs alumni experiences. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    31 min

  6. May 19

    Rethinking Nonprofits as Businesses: Earned Revenue, Sustainability & Innovation with Pradnya Haldipur

    The nonprofit world is changing faster than ever, and organizations are being forced to rethink how they survive and grow in uncertain times! This episode features Pradnya Haldipur, who brings more than 30 years of experience across the nonprofit landscape. Her career has spanned the arts, software, academic medicine, and global humanitarian work with Doctors Without Borders. Recently, she transitioned to running her own consultancy, advising mission-driven organizations on strategy and sustainability. Her diverse background gives her a unique intersectional perspective on funding, leadership, and organizational growth, making her insights both practical and deeply informed by real-world experience. In this conversation, Pradnya dives into the realities of modern fundraising, the pressure nonprofits face in today's economy, and why innovation can no longer be optional. From controversial revenue ideas to challenging long-held beliefs about mission-driven work, the discussion explores how organizations can remain financially sustainable without losing sight of their purpose. It is a conversation that pushes listeners to question traditional nonprofit thinking and consider bold new possibilities for the future of the sector. In this episode, you will be able to: Understand why nonprofits need diversified revenue streams. Learn how earned revenue can support long-term sustainability. Explore innovative funding strategies beyond traditional philanthropy. Learn why flexibility and innovation matter in the nonprofit sector. Explore the stigma around nonprofits generating revenue. Gain insights into building self-sustaining program models. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    25 min

  7. May 12

    What Most Fundraisers Are Doing Wrong Today with Meredith Johnston

    This conversation explores why modern fundraising still struggles with outdated systems despite living in a technology-driven world. It raises important questions about how fundraisers are expected to manage hundreds of donor relationships while spending hours on administrative tasks rather than building meaningful connections. The discussion challenges traditional fundraising methods and reveals how technology, automation, and better workflows can completely transform donor engagement and fundraising success. Meet Meredith Johnston, who serves as the Vice President of Development at Family Health Centers of San Diego (FHCSD). Since 1970, FHCSD has been dedicated to delivering compassionate, affordable, and high-quality health care and supportive services to all individuals, with a strong focus on uninsured, low-income, and medically underserved communities. Today, FHCSD is recognized as one of the 10 largest federally qualified health centers in the United States, operating more than 90 locations throughout San Diego County. Each year, the organization serves over 227,000 patients, including 91% who are low-income and 29% who are uninsured. Throughout the conversation, Meredith shares practical insights from her career journey, explaining how fundraising has evolved and why organizations must adapt to changing expectations. Her experience gives credibility to the discussion around leadership, donor management, and operational efficiency. Meredith discusses the importance of using technology to support fundraisers rather than overwhelm them with manual tasks. She explains the value of tracking donor behavior, improving data quality, and focusing on active relationship-building. The conversation also addresses perfectionism, anxiety, and the fear of making mistakes, encouraging fundraisers to take action, embrace imperfection, and prioritize meaningful donor interactions over passive busywork. In this episode, you will be able to:  Recognize the importance of technology in modern fundraising. Understand how outdated systems limit fundraiser effectiveness. Identify tasks that should be automated to save time. Learn how data quality improves donor engagement and workflows. Recognize the value of focusing on relationship-building activities. Understand the difference between active and passive fundraising actions. Recognize how perfectionism can prevent meaningful action. Learn why major gift officers should focus on tasks only they can do. Understand how leadership support improves fundraiser productivity. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

    34 min

  8. May 5

    What if Fundraising Were Really About Connection, Not Money? with Matt Roben

    Fundraising is often seen as simply asking for money, but it is much deeper than that. What makes people truly connect with a cause? How can fundraisers create moments that donors remember long after an event ends? Meet Matt Roben, benefit auctioneer & farm sanctuary co-founder, who brings a unique background to fundraising, shaped by diverse careers. Before working in fundraising, he spent time as a performer, personal trainer, dietitian, and even a police officer. In each role, his main goal was always the same! It was helping people. He explains that whether he was performing for a crowd or speaking with donors, creating a real human connection was always the most important part. The discussion focuses on how connection and presence are important in fundraising. Matt explains that fundraisers should create meaningful experiences, just like performers connect with their audience. He talks about being intentional by clearly understanding the purpose of an event, preparing well, and linking every fundraising activity to the mission. He also breaks common fundraising myths by reminding people that fundraising should be thoughtful, personal, and deeply connected to the cause, not just about collecting donations. In this episode, you will be able to:  Recognize how connections improve fundraising outcomes. Understand the importance of intentionality in fundraising. Identify common fundraising myths and how to challenge them. Recognize the importance of audience awareness in events. Learn how follow-up builds trust and lasting support. Understand how empathy improves donor experience and connection. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

    26 min
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About

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.

Information

  • Creator
    Mallory Erickson
  • Years Active
    2021 - 2026
  • Episodes
    313
  • Rating
    Clean
  • Copyright
    © Mallory Erickson Coaching
  • Show Website
    What the Fundraising

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