The Business of Apparel

Rachel Erickson

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you'll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel's big emphasis on proper techniques, sustainable practices and business clarity will be sure to help you create loyal customers who happily purchase from you again and again. Make sure you follow this podcast so you don't miss a single episode if you're running your own apparel business or looking to start!

  1. 3D AGO

    How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton

    How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton If you're a boutique owner thinking about launching your own clothing line, this episode breaks down what it really takes...costs, strategy, mistakes to avoid, and how to actually succeed. In this episode, Rachel sits down with boutique owner Natalie Hamilton, who shares her 10-year journey building a successful retail business, and why she's now stepping into apparel manufacturing with her new brand, Anna & Atticus. From sourcing at MAGIC Las Vegas to navigating minimum order quantities, tech packs, and production costs, this is a behind-the-scenes look at the leap from boutique to brand. If you've ever thought, "I should create my own line," this conversation will either validate your next move or save you thousands in mistakes. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Chapters: 00:00 Starting an Apparel Brand? 00:21 Meet Natalie Hamilton 03:09 Wholesale Buying at Market 05:29 Why Start an Apparel Brand? 09:12 Finding the Right Training 15:19 Costly Industry Surprises 19:12 Building Real Community 21:03 New Strategy: Start Small 23:16 Managing MOQ Risk 24:21 Naming and Trademarks 27:12 Launch Timeline Planning 28:02 The True Cost of Development 29:33 Bespoke vs Streetwear 31:47 Where to Find Graced CONNECT WITH NATALIE: Website: https://gracedshop.com/ Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    34 min
  2. APR 30

    How Much to Pay Your First Hire (Without Breaking Your Apparel Brand)

    How Much to Pay Your First Hire (Without Breaking Your Apparel Brand) Hiring your first employee can feel impossible, but what if you're thinking about it the wrong way? In this episode, Rachel breaks down exactly how much you should pay your first hire in the apparel industry, when to hire (hint: sooner than you think), and how to structure your team without burning out or going broke. Coming from her own experience scaling Unmarked Street, Rachel shares real salary benchmarks, contractor vs. full-time strategies, and the exact framework she used to decide who to hire first. If you're stuck doing everything yourself and hitting a growth ceiling, this episode will show you how to build a team that actually frees you up to scale. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Hire Before You Need To 02:12 Investing In Coaching 04:20 Budgeting For A Team 06:35 Entry Level Pay 07:35 Join The Board! 08:55 Senior Roles: Real Costs 10:50 Contractors vs. Full Time 13:16 Choosing Your First Hire 15:01 Sign Up For Our Workshop Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    17 min
  3. APR 23

    The Merchandising Framework That Makes Customers Buy More

    The Merchandising Framework That Makes Customers Buy More Merchandising isn't just about what looks good...it's about what sells. In this episode, Rachel breaks down how to think like a retail pro and build a product line that converts effortlessly. From identifying gaps in your collection to pricing for profitability, this is the framework apparel founders need to stop guessing and start scaling. You'll learn how to align your designs with real customer demand, eliminate underperforming products, and structure your pricing so every piece in your line works together to increase revenue. If your brand feels like a mix of ideas instead of a cohesive collection, this episode will change how you approach every future launch. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Why Merchandising Works 00:40 Merchandising vs Product Management 01:35 Wearing the Merch Hat 02:10 Research and SKU Cleanup 03:25 Customer Demand Example 06:11 Join The Board! 07:31 Set Your Retail Pricing Strategy 09:44 Target Costs and Margins 12:30 See You Next Week!   Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    15 min
  4. APR 16

    3 Costly Apparel Brand Mistakes Killing Your Profits (And How to Fix Them Fast)

    3 Costly Apparel Brand Mistakes Killing Your Profits (And How to Fix Them Fast) If your apparel brand isn't growing, or worse, burning through cash...these are the mistakes you can't afford to ignore. In this episode of Business of Apparel Podcast, Rachel breaks down the 3 most costly mistakes apparel brand founders keep making and how to fix them before they stall your growth. From trying to appeal to everyone, to overloading your product line, to designing without a financial plan, these common habits are quietly draining your profitability. This is a must-listen for founders ready to stop guessing and start building a focused, scalable, and profitable apparel business. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 0:00 The 3 Costly Mistakes 01:00 Mistake #1 04:13 Join Our Masterclass! 05:24 A Niche Focus Grows Markets 07:46 Mistake #2 09:31 Join The Board! 10:51 Do Less, but Better 14:23 Mistake #3 18:25 Workshop And The Board Recap Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    22 min
  5. APR 9

    Inventory Forecasting for Apparel Brands: 3 Proven Strategies to Avoid Stockouts & Scale Profitability

    Inventory Forecasting for Apparel Brands: 3 Proven Strategies to Avoid Stockouts & Scale Profitability Struggling to figure out how much inventory to order without overbuying, or worse, selling out too fast? In this episode of The Business of Apparel Podcast, Rachel breaks down the 3 essential forecasting strategies every apparel brand must master to grow profitably without the guesswork. Whether you're just starting out with zero sales data or scaling past your first million, this episode gives you a clear roadmap to smarter inventory decisions, stronger cash flow, and sustainable growth. If you've ever felt stuck between playing it safe and scaling your brand, this is the episode that will help you finally make confident, data-driven decisions. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Three Forecast Types 00:20 Why Forecasting Matters 01:06 Forecasting From Historical Data 03:02 Adding Growth Targets 06:03 Stop Leaving Money on the Table 07:43 Join The Board! 09:55 Dangers of Forecasting With No Data 13:17 Pre-Sales And Community 17:25 Why You Should Join The Board Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    19 min
  6. APR 2

    Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel

    Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel Factory audits are not enough. If you want to build a stronger apparel brand, protect your margins, reduce sourcing risk, and create better factory relationships, this episode is essential. In this conversation, Rachel sits down with Anna Triponel, a leading expert in sourcing, human rights, and supply chain accountability, to unpack what really makes a factory partnership work. They break down why third-party audits and supplier profiles can create a false sense of security, what brands should be doing instead, and how smarter sourcing decisions can improve quality, resilience, transparency, and long-term business growth. Anna explains why the future of sourcing is moving away from top-down compliance and toward real partnership, where brands work alongside suppliers instead of policing them from a distance. She also shares why poor purchasing practices, last-minute changes, race-to-the-bottom pricing, and weak internal leadership can quietly create major human rights and operational risks across the supply chain. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Chapters: 00:00 Let's Talk About Factory Relationships and Sourcing 00:22 Meet Anna Triponel 00:53 Why Audits Miss Issues 03:37 Partnership Over Compliance 07:12 Culture Shift Success Story 12:29 Business Case for Human Rights 16:46 Consumer Scrutiny and Lawsuits 20:12 EU Rules and Blind Spots 23:44 Three Regulation Types 33:08 Why Transparency Matters 35:53 Internal Culture and Suppliers 38:58 Climate Adaptation for Factories 39:33 Resources and Don't Forget to Subscribe!   CONNECT WITH ANNA:   Website: https://www.wearehumanlevel.com/ LinkedIn: https://www.linkedin.com/in/anna-triponel-285b3ab/ Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    42 min
  7. MAR 26

    The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This)

    The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This) Most apparel founders obsess over sales numbers, but ignore the one metric that actually determines whether their brand survives. In this episode of The Business of Apparel Podcast, Rachel breaks down the single most important metric for fashion brand profitability: margins. After reviewing the financial spreadsheets of a founder inside her community, Rachel discovered something alarming—there were no margin percentages anywhere in the business data. And this is exactly why so many apparel brands struggle to grow profitably. Rachel explains the difference between unit margins and weighted margins, why direct-to-consumer brands should aim for at least 65% margins, and how wholesale businesses must structure pricing differently to stay profitable. If you want to scale your apparel brand without constantly running out of cash, understanding your margins is non-negotiable. Grab the Mini Apparel Brand Line Planning 101 Course here: https://www.thebusinessofapparel.com/education Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events Join The Board here: https://www.thebusinessofapparel.com Chapters: 00:00 Looking for Better Profitability 00:31 Why Margins Matter 01:55 Unit vs Weighted Margins 03:20 Join the Masterclass! 04:32 Free Unit Margin 07:11 DTC Margin Targets 10:03 Wholesale Margin Math 12:17 Weighted Margin Basics 13:22 Join the Board! 14:42 Tools and Forecasting 18:05 Negotiate Every Penny   Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    21 min
  8. MAR 19

    Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets

    Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets Your Shopify backend might be costing you sales and most apparel brand owners don't realize it. In this episode of The Business of Apparel Podcast, Rachel breaks down the exact backend systems used by professional apparel companies to stay organized, scale product lines, and eliminate inventory mistakes. After hosting a live Shopify Backend Cheat Code Workshop, Rachel shares the most important lessons every fashion brand should implement immediately, including how to structure style numbers, product names, SKUs, descriptions, and product variants so your Shopify store runs smoothly. If your inventory feels messy, your reports don't make sense, or you're struggling to keep track of products as your brand grows, this episode walks you through the systems that simplify everything. Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Did You Miss the Shopify Workshop? 01:14 Top Five Backend Focus 01:45 Smart Style Numbers 05:25 Smart Product Naming 07:26 Join The Board! 08:46 SKU Structure Basics 09:43 Product Descriptions Story 11:01 Variants Data Consistency 12:53 On Demand Masterclass Offer 14:28 Upcoming Free Workshops 15:43 April Finance Masterclass 16:22 Wrap Up   Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

    18 min

About

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you'll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel's big emphasis on proper techniques, sustainable practices and business clarity will be sure to help you create loyal customers who happily purchase from you again and again. Make sure you follow this podcast so you don't miss a single episode if you're running your own apparel business or looking to start!

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