Profit First for Lawyers

Team RJon | RJon Robins

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MANAGEMENT
UPDATED WEEKLY

The Profit First for Lawyers podcast is the companion show to the book, Profit First for Lawyers by RJon Robins. The goal of the book and podcast are to empower lawyers with practical and actionable information to help them improve their lives by putting their family, their firm, and their Profits First.

3D AGO

Maintaining Momentum (Even When Things Are Scary)

“To want your law firm to be anything less than all it can be, that’s abnormal. Especially when you consider that at least part of a law firm’s success is dependent upon the law firm helping more people.” – RJon Robins, author of Profit First for Lawyers Every law firm owner wants their business to be successful. So why do so many stay stuck in patterns that keep them from reaching their full potential? In this episode, we explore a counterintuitive truth: most people are more afraid of success than they are of failure. The Subconscious Comfort Zone Your subconscious loves to be comfortable. Anything familiar feels safe, even when it’s objectively harmful. Struggle becomes normal. Workarounds become routine. Friends who enable mediocrity become your circle. But success? That’s unfamiliar territory, and unfamiliar feels dangerous to your subconscious. What You’ll Discover Why struggling feels safer than succeeding to your subconscious mind Why you should give your subconscious the middle finger How to recognize when fear of success is masquerading as other excuses The basic business practices that create predictable results Why awareness is the first step to overcome hidden limitations Challenge yourself to step into the unknown and experience the kind of profitable life you have always dreamed of. It is possible. You can do it. Make the decision and ,more importantly, take the actions that will get you there… even when it’s scary. Connect Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

10 min
5D AGO

Stop Settling: Build a Profitable Law Firm

“To be called a financially successful business, a law firm must generate enough total owner benefit for you to live the way you want to live. Not just what you’re willing to settle for.” – RJon Robins, author of Profit First for Lawyers If your law firm is covering the bills, is that enough? For many law firm owners, the goal quietly becomes survival. Making payroll, paying expenses, and getting through month to month is considered success, but is it? Not according to RJon Robins. That’s not success. That’s settling. In this episode, estate planning attorney Adam Hicks shares how shifting from a mindset of survival to one of intentional profitability transformed both his firm and his life. After years of working in the billable hour model and later running a solo practice, Adam found himself stuck in the “doctrine of sacrifice.” He was doing just enough to get by, but never building a business that truly worked for him. From Settling to Profitability Everything began to change when he first implemented Profit First and then, a few years later, went deeper into the principles behind Profit First for Lawyers. That was when he began asking himself, “What do I actually want?” From there, Adam began building systems, tracking real data, and making decisions based on how his firm could support the life he envisioned using the same principles taught in Profit First for Lawyers. Today his firm has crossed the million-dollar mark, generates meaningful profit, and operates as a true business and not a job he owns. Key Takeaways Covering expenses is not success: A profitable law firm should support the life you actually want to live. Stop settling for survival: Most law firm owners aim for “enough” instead of building intentional profit. Profit First changes your behavior: Even small allocations shift your mindset and decision-making. Know you data, not just your numbers: Leads, conversions, and client flow determine your future results You are a business owner first: Growth begins when you stop thinking like only a lawyer. When you stop settling, everything changes. How you price your services, how you marketing your firm, how you hire your team, and how you lead your business. On the surface settling and profitability may look similar, but the produce completely different outcomes and completely different lives. Connect Contact Adam Hicks directly: www.lanierlegacylaw.com Referenced in episode: How To Manage a Small Law Firm Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/AluwQ-S2w00

50 min
APR 30

Business Plan Numbers That Actually Matter

“We want to build a business that is sustainable and we want to build a business that can operate independently of you and your brilliance.” – RJon Robins, author of Profit First for Lawyers Why Your Law Firm Needs a Plan (and the Math to Back It Up) If you wouldn’t take a case to trial without a plan, then why would you run your law firm without one? In this episode, we explore one of the most overlooked (and uncomfortable) topics for law firm owners: your written business plan. Featuring an exclusive audiobook clip from Profit First for Lawyers, RJon explains why a business without a clear plan for generating revenue and profit isn’t really a business at all. It’s just a job. This is NOT about writing a 40-page document that will gather dust on a shelf. It’s about building a simple and, more importantly, actionable plan that answers the only questions that really matter: How much money do you actually want to make? What does your firm need to produce to get there? And what has to happen in marketing, sales, and production to make it real? RJon walks through the math step by step, from defining your ideal lifestyle to calculating revenue targets, case volume, and the number of leads your firm needs each month. At the end of the day, your family doesn’t care about your conversion rates or your KPIs. They care about whether your firm can deliver the life you promised them. Key Takeaways: A business plan is not optional. Without one, your firm isn’t a business, it’s a job dependent on you. Start with what you WANT, and not what you’ll settle for. Reverse engineer your numbers to determine what it costs to support your life. Keep it simple and actionable. A business plan only works for you if you use it. A business plan built on the numbers that matter (and the actions your firm will take) is the difference between owning a business that works for you and owning a job that depends on you. On the surface, they may seem the same, but the ability to truly live the life you want is worlds apart. Resource: Free Business Plan Workbook Ready to build your plan? Scan the QR code or click this link to access your free Business Plan Workbook, which can also be found on page 94 of the Profit First for Lawyers book. Use this step-by-step workbook to create a simple and effective plan for your firm. Connect Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/cjkPPsh1E5c

15 min
APR 28

A/R: The Profit-Eating Machine

In a well-run law firm, there is really no reason to ever have any accounts receivables at all. Not if you are using the IOLTA Client Property Trust Account the way it was actually invented and meant to be used.” – RJon Robins, author of Profit First for Lawyers The Hidden Profit Killer In this episode, Ed Gegan reveals how he stopped the profit-eating cycle that was destroying his cash flow and peace of mind. By adopting profit first accounting principles and taking action on the lessons learned from reading Profit First for Lawyers, Ed has seen tremendous law firm growth. He shares the shift his business, team, and family transformed when he stopped the “bill and pray” method of getting paid for his services. In a clip from the audiobook recording of Chapter 14 “For When You Really Take Profits Seriously”, RJon breaks down the devastating mathematics when clients don’t pay. One non-paying client creates a scenario where you are working multiple cases just to break even. The result? Exhausted owners with no enthusiasm left for the business. A Profitable Transformation Like Ed, most law firm owners don’t realize how accounts receivable systematically destroys their profitability. Once he took action and developed systems, processes, and procedures to educate clients and staff, things began to change dramatically. He went from avoiding his financial reports to having predictable cash flow that arrives on specific dates every month. His secret? Leveraging the IOLTA trust accounts the way they were originally intended to be used combined with a systematic approach that clients and staff prefer. Key Takeaways: Why the traditional “bill and pray” method is killing your profits The simple analogy that makes clients understand upfront payments How proper billing procedures create better client relationships (not worse ones) The unexpected secondary benefit of eliminating A/R How financial confidence enables law firm owners to take calculated risks and grow The Bottom Line As Ed puts it: “People don’t have an objection to paying for the services that they’re getting.” The fear of asking for payment upfront is often worse than the reality. Making that change is how he was able to grow his law firm from $270,000 to just under $1M in revenue in 3 1/2 years. Better yet, his specific system requires minimal staff involvement because much of it is automated. Which has made for a law firm that operates like a profitable well-oiled machine. Mentioned In This Episode Bookkeeping That Does Not Suck Episodes on Mindset and Profitability: Break Through Your Profit First Mindset Block Profit First: The Right Choice A Case for Profit First Your Invitation to Live a Profitable Life Connect Contact Ed Gegan directly: www.geganoffice.com or 813-248-8900 Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/pC5kL9O5h40

34 min
APR 23

Defining Success

“The problem is most people don’t take the time to think about their definition of success. Which is kind of ironic considering that as lawyers, we are trained that the first thing you do when you’re drafting a contract or making a settlement agreement is you have to define the terms.” – RJon Robins, author of Profit First for Lawyers Welcome to the latest season of the Profit First for Lawyers podcast. In this season premiere, we tackle the foundation that makes everything else possible: defining success in measurable terms. Most lawyers spend decades building their firms without ever defining what “successful” actually means to them. In this episode, RJon reveals his three-part framework and demonstrates exactly how to transform vague aspirations into trackable, achievable goals. The Success Framework Pulled directly from Chapter 4 in the Profit First for Lawyers book, RJon defines a successful law firm as one that achieves: Financial Success: Generates enough total owner benefits for you to live the way you WANT to live. Not just what you are willing to settle for. Personal Success: Operates with systems robust enough to give you freedom of time for every aspect of life. Professional Success: Generates revenue by helping people solve problems and create better futures. Make It Measurable RJon demonstrates the process of how to define success during a powerful clip from 2016 with a real law firm owner. He guides them through how to define and measure success financially, personally, and professionally. As RJon states, without measurable definitions, “there’s room to b******t yourself.” Beautiful sentiments about spending more time with family, or revenue or fitness goals are aspirational, but not measurable. By defining success objectively, it becomes a standard that can be tracked and therefore achievable. How you define success is entirely up to you. Not friends, family, colleagues, or neighbors. It is personal and only your opinion matters. Your definition must be personal, honest, and quantifiable. Take Action Today Define success in measurable terms: How much profit do you need to live the way you WANT? (Financial) What specific freedoms does your business need to provide? (Personal) How will you measure your professional impact? (Professional) How will you track progress toward these success goals? (Measurement) Connect Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/irTjJV9uoL0?si=ghzOc40Ga-FJm6Y_

24 min
2025-11-12

A Profit First Epiphany

“If you implement what has been explained throughout this book, your law firm will definitely become more profitable. You will feel more confidence, and you will begin to experience the unique satisfaction that comes from being able to reliably put more of the revenue collected by your law firm into your own personal bank account.” – RJon Robins In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business yields results that surpass expectations. Karli shares her own Profit First epiphany only a few months after starting her own Profit First account. The No-Nonsense Truth In a powerful clip from the book’s conclusion, RJon doesn’t mince words: He didn’t write the book to teach. He wrote the book to help you get results. Most law firm owners will read, nod, make notes, then search for an easier way. But what works isn’t what’s easy; it’s what’s different from what everyone else has agreed is “normal” Real Voices, Real Results Hear directly from law firm owners about what happened to their business, their mindset, and the benefit they have seen in their lives when they took their profits first. Rebecca Peters (Peters Law Firm): “Before we started (Profit First) the most we made was…$100,000. This is my one year anniversary and the firm just hit a $600,000 run rate.” Daniel De Paz (De Paz Law): “You come to find out you have plenty of money and you can make more money if you take your profits first.” Veronica Stachurski (Ward & Stachurski, PLLC): “..like the idea of 99% to %100 …at first it gave me a lot of anxiety and then it didn’t, because it’s really not that big of a difference.” John Benson (Penglase & Benson): “When you start off at 1% and realize just how small that is…once you see you can do it…you have your profit no matter what..so it works out well.” Devon Slovensky (Slovensky Divorce & Family Law): Profit First since 2018 – “I can’t imagine organizing my books any other way.” The Promise Stands RJon’s promise from Chapter 1 remains unchanged: Implement what’s in this book and your law firm WILL become more profitable. You WILL feel more confident. You WILL experience the unique satisfaction of putting more revenue into your personal bank account every month, every quarter, every year. As RJon’s rallying cry says, “TAYEASTUYA: (Take all your excuses and shove them up your ass). And then? Take your profit first. If these episodes have challenged and motivated you to take action toward a more profitable life, we’d love to hear about it. Connect and Engage: Send us your Profit First for Lawyers stores: podcast@profitfirstforlawyers.com Mentioned: Karli commits to Profit First episode Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

13 min
2025-11-06

Break Through Your Profit First Mindset Blocks

“So there’s a mindset problem going on here. How the owners of law firms think about what they think about, the excuses they make, the excuses they accept, the unexamined stories that they accept as gospel.” – RJon Robins In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories. In The Studio In a clip from Chapter 4 of the Profit First for Lawyers book, RJon explains how law school creates a dangerous myth: that success will magically happen IF you are a good enough lawyer. Something he quickly debunks. Instead RJon suggests that it is how law firm owners think about what they think about in their business and lives that determines success. Why? Because at the core, success stems first from a profitable mindset. Key Takeaways Paying yourself first creates urgency that forces you out of your comfort zone Remove the shame and negative connotation around making money for your services Start the Profit First habit with any amount right off the top The best thing you can do for the world is to be successful When you win financially, everyone wins: your family, employees, clients, and your community NEW PODCAST ALERT: The Exponential Entrepreneur Erika announced the upcoming launch of The Exponential Entrepreneur podcast featuring lessons facilitated by RJon Robins, Alejandra Leibovich, Oscar Ferenczi, and Erika Ferenczi based on their Practical Profitable Mindset Program. Each week these four battle-tested entrepreneurs are sharing the mindset shifts every entrepreneur needs to experience exponential growth. Listeners are in for a treat as we share the trailer for this powerful new podcast. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

36 min
2025-11-04

How Profit First Solves Your Law Firm’s Biggest Challenges

“There are too many great lawyers with loads of potential, but not enough profits to invest in more consistent marketing and more professional sales systems. Too many of these great lawyers are frustrated and cannot live up to their full potential.” – RJon Robins In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but lacking financial controls. The kicker? Profit First gives you the tools to solve most of these problems before they sink your firm. The Seven Main Parts Refresher We covered these seven parts in detail in season one. Click the link for each part to hear those episodes. Of course, these seven main parts can also be read in Chapter 5 beginning on page 32 in the Profit First for Lawyers book. Marketing Sales Production People Physical Plant Money and Metrics You/Owner’s Mindset When these parts are aligned, your business runs smoothly, grows faster, and you are able to live the life you want professionally, personally, and financially. When they are not? Welcome to the nightmare scenarios which can be found in Chapter 4 beginning on page 21 in the Profit First for Lawyers book. Five Nightmare Scenarios (And Why They’re Killing Your Profits) Great Marketing, Bad Sales Great Marketing and Sales, But Not Enough Staff Capacity Amazing Lawyers and Staff, But Bad Marketing Great Everything, But Poor Infrastructure Potential for Greatness, But No Financial Controls The Profit First Solution As RJon says: “Profit First solves most of these problems, or rather, implementing Profit First gives you the tools with which you can solve most of these problems.” Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Mentioned: Pop Quiz on pages 26 & 27 in the Profit First for Lawyers book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

10 min

The Profit First for Lawyers podcast is the companion show to the book, Profit First for Lawyers by RJon Robins. The goal of the book and podcast are to empower lawyers with practical and actionable information to help them improve their lives by putting their family, their firm, and their Profits First.

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Team RJon | RJon Robins
Years Active

2023 - 2026
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82
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Explicit
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©2023-2025, Profit First For Lawyers - RJon Robins, All Rights Reserved
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