Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub
  • 4.9 (49)
  • Marketing
  • Updated Weekly

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. 🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529

    49 mins ago ·  Video

    🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Listen to Kipp's podcast Marketing Against the Grain, and pre-order his new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow. ㅤ Jay Schwedelson wanted Kipp Bodnar on the show since day one, and it's easy to hear why once the two of them get going on the one thing keeping marketers up at night: whether AI has quietly torched the playbook everyone spent fifteen years building. HubSpot's CMO makes the case that content isn't dead, it just has a brutally short shelf life now, and the marketers who win are the ones who treat originality and taste like the scarce resources they've become. Along the way they get into why the new robots reward writing for actual humans, what a real content engine looks like when you're starting from zero, and the reasoning behind Kipp's new book in a year when four million others got published. ㅤ Best Moments: (02:01) Why AI didn't kill content marketing but did break the old playbook and slash content's shelf life (04:16) The T-Swift theory of content, why being good isn't enough anymore and you have to be prolific too (05:56) Writing for the new robots, how AEO flips twenty years of SEO into a human-first game (08:48) Why Reddit, LinkedIn, and YouTube quietly became the sources AI search trusts most (10:53) The one content engine Kipp would build first if he were starting with nothing today (13:18) Why he wrote a book in the middle of the short-form video era, and who it's really for (16:17) The journalism-school lesson that beats a business degree, repetition doesn't ruin the prayer

    20 min
  2. What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

    2d ago ·  Video

    What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Paying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming. ㅤ Best Moments: (00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds (02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X (02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight (04:00) Year over year, 27% fewer companies are forcing a work email on their forms (04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired (08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

    10 min
  3. SPECIAL SERIES ==> 🤖 Your Email Metrics Are Lying to You == | BATHROOM Break #113 COLLAB: The Marketing Millennials + Do This, Not That

    3d ago

    SPECIAL SERIES ==> 🤖 Your Email Metrics Are Lying to You == | BATHROOM Break #113 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Somewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be. ㅤ Best Moments: (02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it. (03:25) Not a single one of your email metrics is accurate, and it keeps getting worse. (04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores. (05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share. (06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy. (08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

    13 min
  4. It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526

    6d ago ·  Video

    It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com. ㅤ Most people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off. ㅤ Best Moments: (02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era (04:27) Data Axle still calls 25 million businesses a year to verify them by hand (07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV (10:42) Direct mail is far from dead, and even Amazon is leaning back in (12:52) Why a small, clean database beats a big, unreliable one every time (14:45) The skeptic who doubled his events budget once he forced an ROI story

    17 min
  5. 🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525

    Jun 18 ·  Video

    🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Subscribe to Amy's newsletter at amyporterfield.com/newsletter and follow her on Instagram @amyporterfield, where she shares real-life updates, Amazon finds, and marketing tips. ㅤ Walking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind. ㅤ Best Moments: (04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation. (07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time. (12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks. (17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark. (20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect. (25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.

    32 min
  6. What’s Up THIS WEEK?! 😳 How to Show Up in AI! NEW Email MUST DO! World Cup?⚽️🥅 | Ep. 524

    Jun 16 ·  Video

    What’s Up THIS WEEK?! 😳 How to Show Up in AI! NEW Email MUST DO! World Cup?⚽️🥅 | Ep. 524

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ The link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it. ㅤ Best Moments: (00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago. (01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal. (02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in. (03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages. (05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email. (09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.

    11 min
  7. SPECIAL SERIES ==> What 50,000 Bees Taught Me About Marketing 🐝 == | BATHROOM Break #112 COLLAB: The Marketing Millennials + Do This, Not That

    Jun 15

    SPECIAL SERIES ==> What 50,000 Bees Taught Me About Marketing 🐝 == | BATHROOM Break #112 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Turns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner (03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day (04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent (06:33) A book launch nobody noticed, even the friend who follows everything Jay does (07:31) Why repeating the same message beats inventing a new one every time (08:27) When in doubt, send them out, and when in doubt, opt them out

    12 min
  8. Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522

    Jun 11 ·  Video

    Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with Alexandra Conners on LinkedIn, and see what her team is building at wunderkind.co. ㅤ Every martech platform seems to be buying up every other one right now, each promising to become the single tool that finally does everything. Jay Schwedelson gets Alex Conners of Wunderkind to pressure-test that idea, and her take is refreshingly blunt: the all-in-one promise is mostly a mirage, and your real edge was never sitting in the stack to begin with. What she says is actually driving results now might change how you look at your next renewal. ㅤ Best Moments: (02:20) Most brands use only about 30 percent of what their marketing tools can actually do (03:46) Why a platform's new acquisition is really just negotiation leverage with your CFO (06:04) The right martech pick has less to do with your industry than your team's skill set (07:17) Customer acquisition costs jumped 222 percent and the buying journey keeps getting longer (10:30) The average enterprise is quietly running 91 marketing tools, and the risk that creates (12:05) A plain-English breakdown of what Wunderkind actually does with your anonymous site visitors

    19 min
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4.9
out of 5
49 Ratings

About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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