Point Of The Story

Sara Joelle
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. 11 hrs ago

    Why ADHDers Can't Start Anything — Even The Things They WANT To Do (And No, You're Not Lazy)

    Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating. It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way. Then, the guilt shows up, and suddenly we've reorganized our Notion for the twelfth time and somehow it's 11:47 PM. In this solo episode, I'm breaking down the four reasons ADHD brains struggle to start tasks. This is the validation episode I wish someone had sat me down and forced me to listen to years ago. TOPICS & TANGENTS — The dopamine issue: why your brain is just shopping for better chemicals — The start button problem (and the bitch-ass prefrontal cortex responsible for it) — Why your brain treats your to-do list like a physical threat — Time blindness: when "later" feels so real your brain genuinely believes it's optional — Interest vs. importance — and why interesting wins every single time — Why you can't start something you're genuinely excited about — The freebie I’ve been avoiding that could make me $15K — and why I’m STILL not doing it — Perfectionism as avoidance POINT OF THE STORY It's not laziness or a character flaw. Your ADHD brain is just asking for a different entry point. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Subscribe to The Squirlie - my weekly newsletter for ADHDers — The Wicked Easy Web Copy Guide (and the commercial license) This episode was edited by Adrienne Cruz.

    29 min

  2. Jun 18

    You’re Too Pretty To Be Stressed About Money: Getting Your Financial Shit Together With Hot Girl CFO

    You're too pretty to be stressed about money. That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it. In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant never was.) We're talking about what a CFO even does, when you're ready to hire one, and the real reason your business bank account feels like a black hole even when revenue is good. TOPICS & TANGENTS — The revenue range where hiring a CFO starts to make sense — Business creep: why your contractor line might be quietly eating you alive — The five-account system that tells you exactly how to split your money — How to pay off debt (snowball vs. avalanche, no Dave Ramsey required) — Why Meaghan is a self-described "debt girly" and not ashamed about it — Why I only pay myself once a month now — Spending a whole flight reading the fine print on my credit cards — The dopamine trap of launching something new instead of selling what you already have POINT OF THE STORY Look at your numbers even if you’re afraid to. The most empowering thing you can do for your business is to know exactly what you're working with. Love you, mean it. 🖤 MEAGHAN LINKS — Follow Meaghan on Instagram and Threads — Check out her website — Browse her services — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    53 min

  3. Jun 11

    Audio Messaging You Like You’re My Best Friend

    Every single morning, I record my friends a podcast. And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything. I don't even know what's gonna come out of my mouth until I start talking. So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today: literally just a voice note I recorded on my walk. TOPICS & TANGENTS — The ick I have about "I was offline" content, even though I post it too — Getting 1,100 likes on LinkedIn by using one of my favorite curse words — Why I'm sick of the AI conversation but keep starting it — My actual hot take on how I use ChatGPT — The case for putting pricing on your website — My chai latte recipe that will genuinely change your life — Getting literally lost in my own neighborhood mid-episode — The personal work I'm doing on being less sensitive — My treadmill time list and why movement is the ADHD brain's best friend POINT OF THE STORY Own your contradictions, keep moving, and for the love of God, put your pricing on your website. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — The chai syrup I mentioned — Into the Blue by Emma Brodie — Be Ready When the Luck Happens by Ina Garten — Episode 40: Should You Display Pricing on Your Website or Not? — Episode 67: How To Go OFFline When Your Business Is ONline — Blog post: 3 Reasons Why AI Robots Won't Replace Copywriters — Adrienne's newsletter, Sounds Like Brunch This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    44 min

  4. Jun 4

    How to Vacation Proof Your Business: The 8 Things Your Business Needs So You Can Actually Take a Break

    "Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you. You can't just spawn a vacation-proof business out of nothing. Once you've built the right foundation, you can fully take a break from Instagram, email, posting, and checking anything having to do with your business — and not be worried that people are forgetting about you or you're losing momentum. TOPICS & TANGENTS — What a "vacation-proof business" means — Your website is the hardest-working employee you're not paying — SEO as a 24/7 marketing employee who never asks for PTO — Blogging has no vanity metrics, and that’s a good thing! — Email funnels: the girlboss advice that's actually right — Why I did a complete 180 on having a weekly podcast — The only marketing task I would have a full conniption over skipping — Pinned posts as a missed opportunity — Scheduling social posts while you're offline might not be the best idea POINT OF THE STORY Your business works for you when you've built it on a foundation that doesn't need you online 24/7 to keep running. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Part 1 of this series: How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) — Stalk my blog, especially my Website category — Join my vacation proofing workshop — Blog post: “Is Blogging Still Relevant To Your Marketing Strategy In 2026?” — Past episode: “How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy” — Past episode: “How To Sell on Evergreen Without the Girlboss B******t with Chelsea Quint” — Past episode: “Everything You Want to Know About LinkedIn with Nicole Marguerite Gray” — Won’t Sell Itself (email/sales page workshop) (Use LEMONADE for 30% off!) — Adrienne’s podcast launch course, Saturday Morning Launch Plan — Adrienne’s out of office IG post This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    43 min

  5. May 28

    How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)

    I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed feelings about her life. This episode is for the version of you that knows you need a break but can't stop shoulding yourself to death about it. We're talking about how to actually be offline — guilt-free, ADHD brain and all — without ignoring your business or becoming completely irrelevant the moment you step away from your phone. TOPICS & TANGENTS — The difference between being offline and being negligent — Availability vs. capacity: the client who thought I owed him a call because I was sending him blogs — The mental reframes you need when the "I should be doing something" voice won't shut up — How to wean yourself off your business without going cold turkey and relapsing into your email — Bricking your phone, deleting Stripe, and other unhinged (but necessary) things I've done in the name of rest — What to actually do with yourself when you're offline — including the analog bag, Sudoku, and a crochet kit I've had since Christmas — Your audience is at Costco and not refreshing your Instagram waiting for you to post — The chapstick method for remembering ideas in the middle of the night POINT OF THE STORY Take a weekend off social. End your workday an hour earlier. Make the list of things you actually want to do. You built this business for the flexibility, didn’t you? Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Vacation-Proofing Workshop — Past episode: “How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar” — Substack: “how to stop squirreling all over town: the "tiny tasks til ten" method!” — Past episode: All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year — TOC #232: if you can't think of 10, think of 30 (or else) — Open Loop Newsletter for copywriters — Instagram: @siececampbell — Book: Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget — Tin Can for kids — Brick (my affiliate link!) This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    1h 2m

  6. May 21

    Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke

    An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never fucking mind. Became the president of her own board of directors. Checked off every single thing on her 2025 plan. Started answering her own Slack questions in voice memos before I could even respond. Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when someone actually puts the work in. And in this episode, she's here to talk all about her experience inside Success Story (and a bunch of other fun, completely unrelated things, of course). TOPICS & TANGENTS — Amy's origin story: from all-inclusive designer-copywriter to "actually, I'm just a copywriter" — Why complicated is canceled (and why Amy has genuinely considered getting it tattooed) — The horse blinders era and what it took to stop looking at what everyone else was doing — What Success Story is and who it's for — I convince Amy to buy a Ninja Creamy live on air. (Mentorship works!) — The predisposition toward action and where it comes from — Why your mentor needs to be someone who will say no to you — Becoming the president of your own board of directors — The time Amy met Side Character through a laptop screen while he was making lunch in my kitchen POINT OF THE STORY You don't need a mentor to save you. You need one to help you figure out how you want to save yourself, and then get out of the way while you do it. Love you, mean it. 🖤 AMY LINKS — Follow Amy on Instagram and Threads — Check out her website — Subscribe to her newsletter — Learn about her done-with-you website copywriting experience, Cook Your Copy — Take her free messaging workshop — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Josh's nutrition coaching website This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    1h 4m

  7. May 14

    Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)

    My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but still!) Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own. Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first! TOPICS & TANGENTS — A perfect day on Cape Cod, narrated in painfully specific detail — The lore behind the Cape Cod Instagram account — How I use trial reels — Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York) — What I would change if I were running Kleist Creative — The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it) — How to handle client feedback you disagree with, without being a bitch about it — What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess) — Foundational blogs every branding and website designer needs to launch with POINT OF THE STORY Sarah Kleist is the best Showit website designer, and you should definitely hire her. Love you, mean it. 🖤 KLEIST LINKS — Follow Kleist on Instagram — Check out her obviously kickass website — Download Kleist’s viral freebie: The To-Done List — BTL Copy x Kleist Creative - hire us together! BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover — My Cape Cod alternate Instagram account — Forbes article about Sarah Kleist — Point of the Story episodes mentioned: Why Your Website Feels Off, And How to Fix It with Sarah Kleist, SEO for People Who’ve Been Avoiding It with Mariah Magazine, How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy Mentioned in this episode: BTL's Business Beach Bag

    58 min

  8. May 7

    You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell

    Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014. This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skills. And if this is you, I want you to know that you are not broken, lazy, or uniquely, specially bad at being a human. You are stuck. And being stuck is not the same as procrastinating, even though we've been using those words interchangeably our whole lives like they mean the same thing! In this episode, executive function coach Sarah Lovell breaks down what's really happening when you can't get yourself to start the thing — and it is not what you think. We get into perfectionism as avoidance, decision fatigue, why "eat the frog" is objectively terrible advice for ADHD brains, and the concept of a "healthy time crunch" that I have already started implementing and am absolutely going to be talking about forever. TOPICS & TANGENTS — We define executive function, obviously — The difference between procrastinating and being stuck — Why "name it to tame it" is legitimate science — The iceberg underneath why you can't start something you actually want to do — Decision fatigue, demand avoidance, and why Steve Jobs wore the same outfit every day — The 2009 DJ Earworm mashup that is not on Spotify — "Eat the frog" is a scam — How to create urgency when you have no deadlines — Matching your task to your energy type — Buy the planner even if you only use it for two weeks POINT OF THE STORY Stop trying to squeeze yourself into tools and strategies that weren't made for you, and start asking: what actually works for how I'm wired? Love you, mean it. 🖤 SARAH LINKS — Follow Sarah on Instagram and Threads — Check out her website — Learn about her 1:1 coaching and group coaching — Grab her freebie, The ADHD Action Plan — Tune in to her podcast, From Stuck to Started — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Past episode: How to Keep Promises to Yourself (Even With ADHD) This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

    47 min
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About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    76
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

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