Launch Like a Creator

Rachel Emma Waring
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Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

  1. 2D AGO

    A year of the podcast - my four biggest business lessons from this year

    A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals.  It also happens to be the day my new offer Radiate opens - which feels very fitting! In this episode: An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow. How the podcast changed things - including the specific moment in September where I felt it really started to work. Why niching down was actually one of the hardest years I've had in business - and what landing on Creative Director of Online Worlds finally gave me Why launch strategy needs an online world to sit inside - and what I've seen over and over with clients that made this undeniable Today, Radiate opens. My new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans of everything they do. A reminder - the first ten founding members get an invite to an in-person day on June 11th, I expect these to go fairly quickly, so if you have any questions let me know! Thank you so much for a whole year of listening. It genuinely means the WORLD - if you haven’t already, I’d love it if you could leave me a rating and review on Spotify / Apple Podcasts, it makes a huge difference to people finding the episodes.

    23 min

  2. MAY 13

    Behind the scenes of creating a new signature offer - ep 51

    This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new offer idea you've been sitting on and want to get moving, this one's for you. In this episode: Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missingThe sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told meWhy I had as many conversations as possible before building a single thing - and how building from the outside in changed everythingThe content movement strategy that's had my podcast listens, email opens and click rates all going up at the same timeWhy the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single timeRadiate opens next week. It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans. And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm. Grab your spot here.

    19 min

  3. MAY 6

    How to grow your email list with people who will actually buy from you

    Email list growth tips that actually work in 2026 - plus, it's episode 50!! This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly. In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building. In this episode: How list building has changed and what's actually working nowEvery list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on eachWhy giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy goingThe warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing)⁠Join me for Inner Circle,⁠ my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here. NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved! Also mentioned in the episode, ⁠The Retention Games event (aff link)

    24 min

  4. APR 29

    Steal my exact content planning and creation workflow

    In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly. The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars. I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you? In this episode: My exact quarterly, monthly, weekly and daily content rhythm The three funnel blind spots I see over and over with established creators.Why great content strategy isn't just about posting consistently, it's about speaking to every stage of your customer journey at the same timeReady to find and fill the gaps in your content world? Join me for Inner Circle, my free masterclass on May 11th - we're looking at what a complete, intentional content world looks like and how to make your inner circle big enough to hit your sales goals over and over. Grab your free spot here.

    23 min

  5. APR 22

    How to create content that pulls people into your world (and keeps them there)

    Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge. It comes down to one thing: the gravitational pull of your content. In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from casual follower to loyal fan faster than you'd think possible. In this episode: Why audience growth doesn't automatically mean business growth - and what's actually missing when you have followers but not fansGoogle's 7/11/4 theory - 7 hours, 11 touchpoints, 4 locations - and what it means for how you build your content strategy (plus why strong messaging can collapse that timeline dramatically)Why listening is the most underrated content strategy, and how it directly affects how magnetic your content becomesThe real reason why some content gets binged and some gets scrolled pastInner Circle free masterclass - grab your spot here if you want to bring more people into your orbit and turn them into fans of everything you do.

    21 min

  6. APR 15

    The ultimate guide to building an industry leading online world in 2026

    Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you. And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣 We cover: - what world building is in the context of branding and marketing - what it means for us as online service providers, coaches, experts + educators - how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer. - an analogy to help you think about your online world as an eco-system working together. I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do: JOIN THE WAITLIST HERE.

    18 min

  7. APR 8

    Lurkers vs loyal fans - what's going on with your audience?

    Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you. It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you. The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant. Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.

    11 min

  8. APR 1

    How to create "this is me" content that makes people feel seen

    You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode. I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly." Because that's what builds real trust. And that's what turns an audience into buyers. In this episode: Why getting clear on who you're speaking to is the foundation of resonant contentHow to use your audience's actual words in your content (and why guessing usually doesn't work)The diary entry exercise that gets you out of your head and into your ideal client's worldWhy "this is me" content isn't just about pain points, and the kind of content that makes people feel less aloneHow to use your own story as one of your most powerful resonance toolsThe data you're probably ignoring that tells you exactly what to make more ofMentioned in this episode: Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here.If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content. And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.

    17 min
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Trailer

About

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

Information

  • Creator
    Rachel Emma Waring
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © Rachel Emma Waring
  • Show Website
    Launch Like a Creator

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