What happens when world-class brand leadership meets real conversations about longevity, discipline, and living better for longer? In this episode of the Liv BTR Podcast, host Jay Siano sits down with Lauren Cody, Brand President of Orangetheory® Fitness, for a powerful, wide-ranging conversation about fitness, leadership, recovery, and the future of health. Lauren brings 25+ years of executive experience transforming iconic global brands, including McDonald's (Global VP & CEO of Norway), Panera Bread, and now Orangetheory® Fitness, where she’s helping lead one of the world’s most innovative, science-backed fitness communities. Together, Jay and Lauren go far beyond the workout. They dive into: Why Orangetheory® Fitness is the “multivitamin of fitness” How discipline—not motivation—drives excellence The real connection between movement, mental health, and cognitive longevity Why recovery, sleep, and stretching are the missing links The truth about VO₂ max, grip strength, and aging well Cold plunges, saunas, weight vests, and what actually works How fitness, policy, and healthcare must evolve—together LinkedIn: https://www.linkedin.com/in/lauren-c-cody Instagram: https://www.instagram.com/orangetheory/?hl=en Tiktok: https://www.tiktok.com/@orangetheory More about Lauren Cody: Lauren Cody is a results-driven leader with over 25 years of experience transforming iconic consumer brands and leading businesses through pivotal moments of growth and innovation. As Brand President of Orangetheory® Fitness, a Purpose Brands company, Lauren is focused on strengthening the brand’s position as one of the world’s largest and most innovative group fitness brands while driving demand and long-term success for franchise partners and studios worldwide. Throughout her career, Lauren has proven her ability to revitalize brands, elevate customer experiences, and fuel international expansion. Her leadership spans global powerhouses like McDonald’s, where she served as Global Vice President of Insights and Analytics and CEO of McDonald’s Norway, leading a market turnaround that delivered over 20% top-line growth in just three years. She has also held executive roles at Panera Bread and AlerisLife, where she developed and executed strategies to increase customer engagement, optimize operations, and drive sustainable growth. Lauren’s expertise in multi-unit operations, franchise systems, and customer strategy uniquely positioned her to lead Orangetheory into its next chapter. She is committed to enhancing the member experience, evolving Orangetheory’s science-backed, technology-tracked group fitness program, and ensuring that every studio thrives in today’s dynamic fitness landscape. With a focus on delivering results-driven workouts led by expert coaches, she is dedicated to reinforcing Orangetheory’s mission of helping people live longer, more vibrant lives. Beyond her executive leadership, Lauren has served on multiple boards, including Swensons Drive-In Restaurants and Domino’s Pizza Norway. She is also the founder of Mosaic Caregiving Solutions, a platform dedicated to supporting family caregivers. Lauren holds an MBA from the Thunderbird School of Global Management and a BA&S from West Virginia University. She is passionate about empowering people to live better for longer—making her the ideal leader to drive Orangetheory’s continued innovation and global success.
