Networking and Marketing Made Simple

Scott Aaron
  • 5.0 (7)
  • Marketing
  • Updated Semiweekly

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 2d ago

    How To Burn Down Businesses To Rebuild Something You Own and Love

    Angela Mulrooney is known as The Arsonist. She is a former dentist turned serial entrepreneur who helps highly accomplished professionals burn down identities, systems, and business models that no longer serve them, and rebuild something they actually own. She has built five companies across industries including dentistry, movement and performance, media, personal branding, and AI. Each company emerged from evolution and was designed around a deep understanding of human behavior, untapped potential, and strategic simplicity. Today, Angela helps seasoned professionals turn their life’s work into intellectual property, influence, and scalable assets. Personal branding is the core engine, not for self-promotion, but for credibility, visibility, and long-term leverage in an AI-disrupted world. Through her work, clients stop renting their expertise and start owning it. They build lean, profitable companies that reflect who they are, protect their value, and create impact on their own terms. Connect with Dr. Angela here: https://www.linkedin.com/in/angelamulrooney/ If you're accomplished, underleveraged, and ready to stop building on someone else's platform, start with The Relevance Quiz to find out where your genius is sitting untapped: https://quiz.unleashinginfluence.com/trq Don't forget to sign up for our 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    How To Burn Down Businesses To Rebuild Something You Own and Love

  2. 6d ago

    The LinkedIn Content Growth Formula

    Posting more content on LinkedIn doesn’t automatically lead to more business. The real question is, does your content have a purpose? In this week’s podcast episode, I’m breaking down The LinkedIn Content Growth Formula and three principles that can completely change how you approach your content: Every post needs a job: Grow, Trust, or Sell. Specific content beats generic content. And relevance matters more than follower count. You don’t need the biggest audience on LinkedIn. You need the right people paying attention. Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

  3. Aug 27

    How to Build a Business That Doesn’t Depend on You

    Jim Padilla is the founder and CEO of Gain The Edge - a done-for-you provider of industry-leading sales systems and unicorn sales professionals, which he co-heads with his wife and entrepreneurial partner-in-crime, Cyndi Padilla. Through their unique blend of laser-targeted selling systems, inspirational team-building expertise, and 60+ years of combined sales experience, Jim and his wife have generated over 1/4bn in sales for a long line of high-level, visionary entrepreneurs. Jim’s mission is to help purpose-driven thought leaders untangle themselves from the day-to-day minutiae of seeking leads and sales for their business so they’re free to amplify their impact.When Jim’s not making dollars rain down from the sky, you’ll regularly find him at the driving range - hitting a bucket of balls. Jim credits his time on the driving range as the main source of his best ideas.That…and spending time with his 3 grandsons…and exploring his new home state of Tennessee alongside his wife, Cyndi. 💯 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:💯👔Create a business that is designed to generate revenue at scale?👔Count on predictable revenue month after month👔Get out of being the only one who can generate sales.👔Create compelling offers that clients are happy to pay for𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!💻 https://connectwithjim.com/📱 Call Jenny, my AI voice assistant, to speak with me ‪(737) 215-4182 Interested in leveraging LinkedIn to grow your business? Sign up for our Amateur to Expert LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    How to Build a Business That Doesn’t Depend on You

  4. Aug 24

    LinkedIn's New AI Slop Feature

    LinkedIn just added a button that every content creator needs to know about. It’s being called the “AI Slop” button. And it sends a pretty clear message about where LinkedIn is heading. Users can now click the three dots on a post and select “Seems like AI slop” when content feels generic, low-quality, or overly AI-generated. But there’s more happening behind the scenes.LinkedIn has also removed its generative “enhance your post” writing tool and replaced it with a simpler proofreader designed to preserve your natural voice. Reports of AI slop aren't necessarily causing posts to be immediately removed or accounts to be banned. Instead, those reports can help LinkedIn improve the systems it uses to identify low-quality AI content. And accounts repeatedly identified by those systems may begin seeing private indicators within their analytics. This is something I have been saying for a long time: AI isn't the problem. Losing your voice because of AI is. Use AI to brainstorm. Use it to organize your thoughts. Use it to improve your writing. Use it to save time. But don't let AI turn you into another person posting the same generic content everyone else is posting. LinkedIn is built around human connection, and your content should still sound like it came from a human. Take our LinkedIn Thought Leadership Assessment here: https://www.thetimetogrow.com/ecs-scorecard

  5. Aug 20

    Avoiding Costly Legal Mistakes in Business

    Matthew Fornaro provides practical, strategic legal guidance for businesses across South Florida. With over 20 years of experience, he helps entrepreneurs, startups, and established companies manage contracts, disputes, and risk—clearly and efficiently. Connect with Matt here: https://www.linkedin.com/in/matthewfornaro/ https://www.facebook.com/fornarolegal https://www.instagram.com/fornaro_legal/ fornarolegal.com Don't forget to take our FREE LinkedIn Thought-Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

    Avoiding Costly Legal Mistakes in Business

  6. Aug 17

    How To Turn LinkedIn Engagement Into Business Leads

    A post can get thousands of views, hundreds of likes, and dozens of comments…and still produce zero business. Because likes aren’t leads. The engagement that matters is the engagement that starts conversations with the right people. Instead of obsessing over impressions, start paying attention to: • Conversations started from your content • Profile views from your ideal clients • Quality of comments • People saying, “I’ve been following your content” • Calls booked from LinkedIn Your content shouldn’t just make people stop scrolling. It should make the right people think, “This person understands exactly what I’m dealing with.”And when someone leaves a meaningful comment, don’t pitch them. Start a conversation. Before your next post, ask yourself: Does this give my ideal client a reason to engage with me? Likes create visibility. Conversations create opportunities. Take our FREE LinkedIn Thought Leadership Scorecard Assessment here: https://www.thetimetogrow.com/ecs-scorecard

  7. Aug 13

    How High-Income Earners Can Legally Reduce Their Tax Bill by 25–50%

    What if you could legally reduce your tax bill by 25–50% and put more of your hard-earned money toward building wealth? In this episode of Networking and Marketing Made Simple, I sit down with Ethan from Exponential Freedom to discuss how high-income earners and business owners can use strategic tax planning to keep more of what they earn. Ethan shares his journey from traditional financial advising into the world of tax optimization and explains why finding the right CPA or tax attorney should often come before choosing a financial advisor. We also explore how having the right team of financial, tax, and legal experts working together can completely change your approach to wealth building. During our conversation, Ethan breaks down several tax strategies, including energy credits and battery investment programs, that may help qualified individuals reduce current tax liabilities, potentially recover past tax payments, and create additional opportunities for tax-advantaged growth. Most importantly, this conversation is about being proactive rather than simply accepting your tax bill as something you cannot control. Ethan explains how Exponential Freedom approaches tax planning legally and ethically while helping clients uncover opportunities they may not have known existed. We also talk about Ethan's definition of success: creating the freedom to achieve what you truly want out of life. If you're a high-income earner, entrepreneur, or business owner looking for smarter ways to approach taxes and wealth creation, this is an episode you'll want to hear. Learn more about Ethan and Exponential Freedom at TheExponentialFreedom.com. Don't forget to take our 3-minute LinkedIn Thought Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

    How High-Income Earners Can Legally Reduce Their Tax Bill by 25–50%

  8. Aug 10

    How To Use LinkedIn Groups To Grow Your Business

    Most people either ignore LinkedIn Groups or use them the wrong way. In this episode, you’ll learn how to strategically use Groups to expand your network, build credibility, start meaningful conversations, and create new business opportunities without being spammy or salesy. We’ll cover how to find the right groups, engage in ways that increase your visibility, build relationships with ideal clients, and avoid the common mistakes that cause people to be ignored. When used correctly, LinkedIn Groups can become a powerful relationship-building tool that supports your overall LinkedIn lead generation strategy.   If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today.    That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together.   More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience.   Take the free scorecard here and see how your profile measures up:   👉 Take the Expert Content Society LinkedIn Scorecard

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About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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