New Media Show (Audio)

Rob Greenlee

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New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.

5D AGO

Apple’s New Video Podcast Deep Dive | James Cridland #651 (Audio)

On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple’s announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026. They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing. The episode breaks down Apple’s preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS. They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business. The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs. James and Rob discuss alternate enclosures (Podcasting 2.0) as an open path to wider app support, reference iHeart’s stated support for video via RSS alternate enclosures, and highlight creator concerns about losing separate audio edits when video replaces the audio feed during playback. They also touch on device support (not initially on Apple TV; CarPlay doesn’t show video; Vision Pro support) and briefly discuss future RSS innovation ideas like comments, payments, transcripts, and location tags, plus a short note on upcoming podcast events (Podcast Show London, Podcast Movement New York, Podcast Movement at SXSW). Chapter Topics: 00:00 Welcome + Why Apple’s Video Podcast Update Matters 01:31 Apple Brings Video Front-and-Center (and Why Now) 06:00 The New Playback Experience: Full-Screen Video & One Feed 10:49 How Apple’s HLS Video Works (and Why It’s Better) 11:36 The Money Shift: Dynamic Video Ads & Apple’s Per-Impression Fee 17:59 Rollout Timeline, Unknown Specs, and Early Partner Shows 23:54 Partners, Two Ingestion Paths, and the RSS vs HLS Debate 34:47 Hands-On Demo: Video Icons, Turn Video Off, and MP4 vs HLS 39:47 Bandwidth, Scrubbing, and What HLS Enables for Measurement 44:16 Quality/Resolution Questions + Missing Apple TV (for Now) 46:26 CarPlay & Vision Pro: Where Apple Podcasts Video Actually Plays 47:09 Will HLS Replace MP3 for Audio? Monetization, Costs, and Reality Check 49:51 Apple vs Spotify: Open Hosting, Dynamic Ads, and Why This Helps Creators 52:30 Audio Isn’t ‘Video Without Pictures’: Why Separate Edits Matter 55:21 Will It Work With Spotify for Creators? Partners, Megaphone, and Pressure 01:00:02 How HLS Interstitials Work: Client-Side Ad Breaks and Spec Unknowns 01:07:48 Keeping RSS Relevant: Alternate Enclosures, Comments, Payments, and New Tags 01:13:48 Local Podcasting & Specialized Apps: Location Tag, TuneIn, and the Future 01:20:20 Wrap-Up: Conferences, Cold Weather, and Final Goodbyes What you will learn in this episode – How Apple’s HLS video differs from RSS MP4 enclosures in real-world creator workflows – Why HLS segment-based delivery enables adaptive streaming and modern video ad insertion – What Apple’s limited launch partner list means for hosting competition and creator choice (Podnews) – https://podnews.net/article/video-apple-podcasts-details – How Apple Podcasts Connect API keys work, and what they do and do not grant to hosting providers – https://podcasters.apple.com/support/5593-how-to-publish-video – How creators should decide between RSS video, Apple HLS video, and other platform video strategies in 2026 – https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming Links for show notes Watch live or On Demand https://newmediashow.com Apple announcement https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/ Apple creator documentation https://podcasters.apple.com/video-apple-podcasts https://podcasters.apple.com/support/5593-how-to-publish-video https://podcasters.apple.com/support/3684-video-podcasts Podnews analysis https://podnews.net/article/video-apple-podcasts-details https://podnews.net/update/apple-podcasts-hero Guest James Cridland, Editor, https://Podnews.net https://james.cridland.net/biography/ Host Rob Greenlee, 2017 Podcast Hall of Fame Inductee https://robgreenlee.com https://www.linkedin.com/in/robgreenlee https://www.youtube.com/@RobGreenlee https://x.com/robgreenlee https://PodcastHall.com The post Apple’s New Video Podcast Deep Dive | James Cridland #651 first appeared on New Media Show.

1h 26m
FEB 8

How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 (Audio)

AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs. In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI. Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools. This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves. As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving. Key topics covered in this 60-minute conversation -AI-generated podcast hosts and synthetic media explained in plain language -How AI personalities are created using story plus technology -How listeners build trust and emotional attachment with AI voices -Disclosure and transparency for AI-generated content -Authenticity and credibility in AI-created podcasts versus human-created podcasts -Ethics, consent, voice, likeness, and IP issues in synthetic media -Brand safety, advertising readiness, and monetization for AI-hosted shows -Platform discovery and distribution when AI content volume explodes -What human creators should do now to stay differentiated and future-proof? -Practical strategies for building trust and growth in 2026 and beyond Who this episode is for -Podcast creators and video creators -Media companies, podcast networks, and platform teams -Advertisers and brand safety leaders -Listeners curious about AI-generated content and the future of podcasting Watch live at YouTube.com/@RobGreenlee and join the conversation Watch On-Demand/Podcast Audio and Video Versions at https://newmediashow.com Guest Jeanine Wright, Inception Point AI https://www.inceptionpoint.ai Host Rob Greenlee https://robgreenlee.com https://www.youtube.com/@RobGreenlee https://www.youtube.com/@spokenhuman https://www.linkedin.com/in/robgreenlee https://www.instagram.com/robwgreenlee https://x.com/robgreenlee https://AdoreNetwork.com https://PodcastHall.com 00:00 Introduction to the New Media Show 00:55 Guest Introduction: Janine Wright 01:42 Addressing AI Controversies 05:18 AI’s Impact on Jobs and Content Quality 13:36 Exploring AI-Generated Content 14:41 AI Personalities and Content Creation 22:42 Future of AI in Content Creation 31:32 Transparency and Ethical Considerations 43:25 Human Creators in an AI-Driven World 46:40 Exploring Swap Farms and Bot Traffic 47:28 The Evolution of Podcast Quality 50:45 AI in Video Content Creation 52:20 Digital Clones and Ethical Considerations 56:50 AI Personalities and Content Creation 01:04:19 The Future of AI in Podcasting 01:23:09 Advertiser Reactions and Industry Impact 01:25:43 Final Thoughts and Future Conversations The post How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 first appeared on New Media Show.

1h 16m
JAN 31

What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 (Audio)

This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026: What actually grows a podcast or show (and what doesn’t)? – Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge. From there, the conversation expands into the bigger shift happening right now: – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution. They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere. After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience: – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers. – Guest/social amplification that’s genuinely value-add (not generic promo spam). – Niche community, value-first posting built around knowing exactly who your show serves. – Owned audience via email/newsletter + even a WhatsApp group concept. – AI clip volume + testing (alternate cuts, tighter versions, experimentation). – Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking. – Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices. Guest: Jordan Harbinger Website: https://www.jordanharbinger.com Podcast: https://www.jordanharbinger.com/podcast/ YouTube: https://www.youtube.com/@JordanHarbinger Instagram: https://www.instagram.com/jordanharbinger/ LinkedIn: https://www.linkedin.com/in/jordanharbinger X: https://x.com/jordanharbinger Host: Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.com The post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show.

1h 17m
JAN 27

Where Audio, Video, and AI Flow Together | Podfest Panel #648 (Audio)

The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando, Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media). This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere. What we cover: -Audio podcasting vs video podcasting and what audiences actually want -Why content first matters more than format wars -The roots of video in early podcasting and why it feels full circle again -Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts -Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale Guests and Links: James Cridland Podnews – https://podnews.net/ Podnews Weekly Review – https://weekly.podnews.net/ Rox Codes Flightcast – https://flightcast.com/ Rox Codes – https://rox.codes/ Philip Nelson Nelco Media – https://nelco.media/ Philip Nelson – https://nelco.media/about/ Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.com The post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show.

31 min
JAN 23

Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 (Audio)

The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby. The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you. Topics we cover: – How to separate business money from personal without overcomplicating it – How to track income across multiple platforms without headaches – How to set aside taxes automatically even in uneven months – How to make smarter gear decisions without wrecking cash flow – How to build simple repeatable financial systems that creators can follow – What to focus on in 2026 to run a real creator business that lasts – 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026 Watch Live and Subscribe: New Media Show Website – https://newmediashow.com Rob Greenlee Website – https://robgreenlee.com Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee Podcast Hall of Fame – https://podcasthall.com Adore Creator Network – https://AdoreNetwork.com Passion Struck Network – https://PassionStruckNetwork.com Rob Greenlee LinkedIn – https://www.linkedin.com/in/robgreenlee Book Rob Greenlee – https://calendly.com/robgreenlee Ralph Estep Jr Links: Content Creators Accountant Website and free resources https://contentcreatorsaccountant.com The Content Creators Accountant Podcast https://contentcreatorsaccountant.com/podcast The post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show.

1h 12m
JAN 9

Shocking Change: Video, AI, and RSS Podcasting | Dave Jackson #646 (Audio)

In this new episode from a LIVE Jan 7th, 2026 New Media Show, Host RobGreenlee.com is joined by Dave Jackson (School of Podcasting and co-host of Ask the Podcast Coach) to unpack why the current shift toward video and AI feels like an earthquake inside podcasting, while the YouTube creator world treats it like a normal day. We dig into how creators are now forced to play two games at once: the RSS subscription game and the algorithm discovery game especially for video, and why the definition debates did not matter as much as audience behavior. Rob and Dave also get practical about what breaks and what endures, including growing frustration with heavy ad loads and pre-roll stacking, the realities of programmatic monetization, and why the first thing a listener should hear is you. We cover where video delivery and monetization are heading (including HLS and video ad insertion), why “watch something” still defaults to YouTube for most people, and what Apple Podcasts would need to change if it ever wanted to truly reprioritize RSS-based video podcasting again. Plus, a look at what live content signals in an AI-accelerated era, including the idea of live as proof of life and real-time audience feedback. Rob also shares reminders about Podfest Expo (Jan 14–18 in Orlando) and the upcoming 2026 Podcast Hall of Fame activity on Jan 16th, 2026 (PodcastHall.com). Topics Covered: – Video becoming default across platforms – AI accelerating the creator loop and increasing pressure to optimize for algorithms – RSS portability, ownership, and the growing discovery gap – Programmatic ads, pre-roll backlash, and audience ad tolerance – HLS, video ad insertion, and why the ad infrastructure is pushing streaming delivery – Apple Podcasts video discoverability problems and what would need to change – Netflix exclusivity lessons after the Spotify era of exclusives – Live as proof of life in a world flooding with synthetic content Hosts Links New Media Show: https://newmediashow.com/ Rob Greenlee: https://robgreenlee.com/ Rob on YouTube: https://www.youtube.com/@RobGreenlee Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob on Instagram: https://www.instagram.com/robwgreenlee/ Podcast Hall of Fame: https://podcasthall.com/ Podfest Expo: https://podfestexpo.com/ Dave Jackson, School of Podcasting: https://schoolofpodcasting.com/ Ask the Podcast Coach (Live Saturdays): https://askthepodcastcoach.com/ The post Shocking Change: Video, AI, and RSS Podcasting | Dave Jackson #646 first appeared on New Media Show.

1h 30m
2025-12-18

What's a Podcast Era Is Over - Welcome Liquid Content Era #645 (Audio)

This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?” Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences. The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions. Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships. The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.” This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively. Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Cliff Ravenscraft https://CliffRavenscraft.com https://PodcastAnswerMan.com The post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.

1h 14m
2025-12-12

Making a Pro Level Live or Recorded Show – New Media Show #644

In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience. Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along. By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Mike Dell Blubrry Podcasting https://blubrry.com https://MikeDell.com Audio Chapters: 00:00 Introduction and Guest Introduction 01:00 Reflecting on Podcasting Changes 01:25 The Importance of Podcast Structure 03:19 Balancing Planning and Spontaneity 04:58 Engaging the Audience 08:08 Navigating Algorithms and Goals 18:54 Hyperlocal and Niche Podcasting 34:26 Live Shows and Audience Interaction 42:34 Improving Podcasting Skills 43:03 Maintaining Authenticity in Production 43:32 Handling Technical Glitches 44:33 Simplifying Video Production 44:46 Using Streaming Platforms Effectively 48:52 Importance of Lower Thirds and Titles 50:12 Editing and Post-Production Tips 56:59 Building a Community 01:01:02 Engaging with Your Audience 01:07:51 Q&A Session 01:12:46 Final Thoughts and Announcements The post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.

1h 14m

5

out of 5

2 Ratings

New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.

Creator

Rob Greenlee
Years Active

2010 - 2026
Episodes

299
Rating

Clean
Copyright

Spoken Life Media Rob Greenlee © 2025-6
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