Operation Med Spa

Alpha Aesthetics Partners
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Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 2D AGO

    028: More Availability Does Not Mean Less Demand

    Getting patients in quickly sounds like a win, but does it actually hurt your brand? In this episode, Rebekah and Janelle challenge a long-standing belief in aesthetics: that being booked out is a sign of success. They break down the difference between capacity and utilization and explore what happens when you intentionally open more availability on your schedule. From lead time and patient demand to front desk scripting and internal alignment, this conversation unpacks how practices can fill more appointments without sacrificing perception or profitability. They also share real data from a large-scale initiative that increased visits, revenue, and patient satisfaction while improving the bottom line. If you've ever wondered whether faster access is a red flag or a growth opportunity, this episode will change how you think about your schedule.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18 min
  2. 027: Discounts: The Good, Bad, and Ugly

    MAR 24

    027: Discounts: The Good, Bad, and Ugly

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-691004c8-b95c-8327-9e91-61f04ad86db7-11" data-testid= "conversation-turn-231" data-scroll-anchor="true" data-turn= "assistant"> Rebekah and Janelle take on one of the most debated topics in the industry: discounts. They unpack when discounts actually help your business grow and when they quietly destroy your margins, brand, and patient behavior. From panic-driven promotions to over-discounting your most popular services, they break down the real risks that many owners overlook. They also explore what makes a discount strategic. From using promotions to change patient behavior to creating intentional marketing calendars, they share how to approach discounts with purpose instead of reaction. You'll hear why blanket discounts can cannibalize your revenue, how inconsistent pricing erodes trust, and what happens when providers are not bought into the strategy. By the end, they reframe discounts as neither good nor bad, but something that must be used carefully. When done right, they can drive growth. When done wrong, they can slowly undermine your entire business.     LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    30 min

  3. FEB 24

    026: Building a Provider's Book From Zero

    Rebekah and Janelle break down one of the most common challenges in aesthetics: how to properly ramp a new provider. If you think a provider can walk in with full books, think again. In this episode, they discuss realistic six to twelve month ramp timelines, why evenings and weekends matter, and how interview expectations can either set a provider up for success or slow them down from day one. They also unpack what it really means for a provider to operate as a business within a business, how strategic business to business partnerships drive high quality referrals, and why generosity and consistency outperform quick fixes. From pop ups and raffles to cross department promotion and team alignment, this episode gives practical, actionable ways to build sustainable provider growth. If you are hiring, ramping, or forecasting revenue, this conversation is essential.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    26 min

  4. FEB 10

    025: Why Combination Treatments Are the Future of Med Spas

    Rebekah and Janelle dive into one of the biggest shifts happening in med spas right now, how to deliver better results in less time. As patients become busier and less willing to book multiple visits, the traditional step by step treatment plan is starting to fall short. In this episode, they break down why combination therapies are becoming essential, not optional. From pairing injectables and devices to bundling services into solution driven offerings, they explain how combining treatments helps patients get where they want faster while improving satisfaction and loyalty. They also talk through the psychology behind simplifying choices, why too many options overwhelm patients, and how clearly defined services lead to stronger consultations. The conversation covers pricing transparency, financing options, provider efficiency, and how combination therapies can increase revenue per visit without compromising ethics or safety. If you are looking to maximize provider time, patient time, and outcomes all at once, this episode lays out exactly how to start thinking differently.     LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    16 min

  5. JAN 27

    024: Raising Prices Without Losing Patients

    Rebekah and Janelle tackle one of the most sensitive topics in the med spa industry: price increases. As practices head into a new year, many leaders know adjustments are necessary but hesitate out of fear. In this episode, they walk through the real reasons price increases matter, when to implement them, and how to do it without damaging trust or retention. Drawing from firsthand experience running practices and leading teams, they break down why holding prices flat erodes margins, limits growth, and ultimately impacts patient experience. They also challenge the idea that being the cheapest creates a competitive edge and explain why premium pricing attracts the right long term patients. The conversation covers cadence, competitive analysis, communication strategies, and how to prepare staff to handle questions with confidence. If pricing decisions have been holding you back, this episode provides a clear, practical framework for moving forward.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    26 min

  6. JAN 13

    023: The 5 Traits of Top Providers

    In this episode of Operation Med Spa, Rebekah and Janelle break down the five traits they have seen consistently shape the most successful providers in the industry. With over 30 years of combined experience working alongside hundreds of clinicians, they share real world insight into why some providers become fully booked rock stars while others struggle to grow. They explore what it really means to be humble, hungry, honest, ethical, and confident, and how these traits show up in day to day practice. From how providers treat their front desk teams to how they approach consultations, numbers, and patient expectations, the conversation highlights behaviors that build trust, loyalty, and long term demand. This episode is packed with practical perspective for injectors, estheticians, and practice owners who want to elevate performance, strengthen culture, and create sustainable growth without compromising integrity.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    26 min

  7. 2025-12-30

    022: Our Med Spa Origin Story

    Rebekah and Janelle take a trip down memory lane and share how they "grew up" in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting. Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also share how great mentors, tough feedback, and safe leadership made all the difference. Whether you are at the front desk, managing a busy clinic, or dreaming about your next role, this episode gives you a clear roadmap for growth, leadership, and a career you love in aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    19 min

  8. 2025-12-16

    021: Turning 2026 Into a Strategy, Not a Surprise

    Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle. They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not added as an afterthought. Finally, they talk about people. From identifying who is ready for more to spotting who may be phasing out, they show how a solid people plan is just as important as any spreadsheet if you want 2026 to work in your favor.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18 min
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About

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Information

  • Creator
    Alpha Aesthetics Partners
  • Years Active
    2024 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Operation Med Spa

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