75 episodes

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.

Medical Spa Insider American Med Spa Association - AmSpa

    • Entrepreneurship
    • 5.0, 1 Rating

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.

    Trailblazing Medical Aesthetic Marketing and the Science of Attraction with Steven Dayan, MD, FACS

    Trailblazing Medical Aesthetic Marketing and the Science of Attraction with Steven Dayan, MD, FACS

    This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.

    • 40 min
    Succeeding While Putting Patients Before Profits with Lori Robertson, MSN, FNP-C

    Succeeding While Putting Patients Before Profits with Lori Robertson, MSN, FNP-C

    This week, Lori Robertson, MSN, FNP-C, talks about staking the success of her practice on the outcomes of her patients first. She goes over her focus on treatment efficacy and patient satisfaction over profits, and how she uses a team-based incentive structure to show appreciation without relying on commission for individual providers. She also talks about steps she’s taking to ensure the safety of her patients and her team as the country re-opens after COVID-19 shutdown, and how her patients have responded.

    • 44 min
    PPP Update: Forgiveness Rules and Changes from the PPP Flexibility Act

    PPP Update: Forgiveness Rules and Changes from the PPP Flexibility Act

    This week our panelists discuss new information about the PPP loan forgiveness application, and new interim rules introduced in the PPP Flexibility Act.Panelists include:Alex Thiersch, JD, Founder and CEO, AmSpaMichael Byrd, JD, Partner, ByrdAdattoBen Hernandez, Partner, Skytale GroupPatrick O'Brien, Legal Coordinator, AmSpa 

    • 45 min
    Using Digital Strategies to Grow During and After COVID-19

    Using Digital Strategies to Grow During and After COVID-19

    In this episode, Cameron Hemphill, CEO of Growth99, talks about techniques he sees that are allowing medical spa practices to both survive and thrive in the current climate. He talks about the importance of recurring revenue services and online sales, as well as how the innovative use of digital marketing can create market leaders today and in the future.

    • 53 min
    3 Ways to Transform Your Practice for the New World

    3 Ways to Transform Your Practice for the New World

    This episode’s guest is Mitra Silva, founder of medical interior design firm Simour Design. She covers how she takes ​patient experience, safety and comfort into account when designing medical aesthetic practices. Her specialized team of designers create intentional healing spaces within medical spas, surgical centers and all areas of health care.

    • 58 min
    All-Star Medical Spa Owners Reunited: Re-opening and Lessons Learned from COVID-19

    All-Star Medical Spa Owners Reunited: Re-opening and Lessons Learned from COVID-19

    Reunited and it feels so good! Join the incredible women from Medical Spa Show 2020’s All-Star Medical Spa Owners panel as they discuss their lessons learned and experiences during the COVID-19 crisis, as well as their thoughts, methods and tactics for re-opening. Hosted by AmSpa founder and CEO, Alex Thiersch, JD, and featuring:Shawna Chrisman, ACNP, MS, BC, FCCS, Destination Aesthetics;Anna Churchill, Synergy Face & Body;Lynn Heublein, Skin Spirit;Melissa Rogne, Rejuv Medical Aesthetic Clinic.    

    • 1 hr 4 min

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