Profitable Painter Podcast

Daniel Honan, CPA

Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice. 

  1. 5D AGO

    From Startup To Sale In Four Years

    Send a text We talk with Lauren about launching a rural painting company, scaling fast through brand and responsiveness, and selling to McFarland Painting in four years. She shares honest lessons on hiring a PM, doing open-book due diligence, and finding a better role post-sale. • starting Apex Painting in 2021 and reaching $650k in two years • using yard signs, reviews and a simple site to build trust • inbound marketing in rural markets over paid ads • writing SOPs for work and home to reduce chaos • capacity limits while parenting and growing fast • hiring wins and misses when replacing yourself • what makes a strong, steady project manager • deciding to sell, networking into a buyer • open-book due diligence and clean financials • choosing acquisition plus employment over a merger • life after sale as an estimator and key lessons This episode was originally recorded as a video for YouTube. If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form. And if you ever want to watch the video version, you can find it on the  Profitable Painter YouTube channel. https://www.youtube.com/@BookkeepingForPainters For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community.

    41 min
  2. FEB 13

    Are Meta Ads Worth It?

    Send a text We walk through a simple funnel and a clear profitability test to judge whether Facebook and Instagram lead forms pay for a painting business. We show the benchmarks, the speed-to-lead standards, the diagnostic order, and a BANT filter that protects your calendar and close rate. • four-step funnel from lead to job closed • cost per booked job as the north star metric • seven per cent marketing cap tied to average job size • benchmarks for cost per lead, set rate, close rate • speed to lead within three minutes and three days to estimate • diagnostic order for set, show, and close rates • follow-up cadence with scripts and reminders • BANT questions to filter budget, authority, need, timeline Quick pause. If this way of thinking about marketing is helpful for you, I wrote a book called Profitable Painter that breaks down these exact frameworks in more detail: pricing, owner pay, cash flow, marketing math. It normally costs about 20 bucks on Amazon, but you can get it for free. Just cover the shipping. There's a link in the description if you want to go deeper. Click the video on the screen now, and I'll see you there. This episode was originally recorded as a video for YouTube. If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form. And if you ever want to watch the video version, you can find it on the  Profitable Painter YouTube channel. https://www.youtube.com/@BookkeepingForPainters

    8 min
  3. JAN 9

    Are You Paying Yourself Right?

    Send a text Grab a free copy of Profitable Painter here: https://profitablepaintercpa.com/book Work with Profitable Painter CPA here: https://profitablepaintercpa.com/vsl You carry the payroll, the risk, the insurance, and the stress—so why does your paycheck still feel like an afterthought? We open the books on owner compensation for painting contractors and explain how to know, in dollars, whether you’re underpaid or right on target. Using a simple benchmark—the 15 percent “beach test”—you’ll learn how to measure what your business should pay you even if you step away from day-to-day work. From there, we get practical. We break down owner discretionary earnings into salary, distributions, and perks, and show why a reasonable W-2 salary plus S corp distributions is often the most tax-efficient path. You’ll hear clear role-based pay ranges tailored to painting companies: sales at 7–9 percent, production management at 4–7 percent, admin at 2–4 percent, executive leadership at 3–5 percent, and a passive 15 percent owner return. Then we run real numbers at $750,000 in revenue so you can see how a combined 33 percent total owner benefit can look in the real world without confusing salary for true earnings. We also cover how compensation evolves as you scale past $1 million, $2 million, and $3 million by removing hats and keeping the owner return. A case study with Chris in North Carolina shows the tax savings and clarity that come from defining roles, electing S corp status, setting a reasonable salary, and stabilizing gross profit and overhead. Finally, we share a three-bucket pay model—salary for work performed, monthly or quarterly distributions from profit, and performance-based bonuses—that keeps your pay predictable, tax-smart, and tied to healthy margins. If your business can’t fund a 15 percent owner return while paying fairly for the roles you fill, the problem isn’t you—it’s your margins. Tune in to learn the benchmarks, the math, and the steps to align pricing, gross margin, and overhead so you finally get paid like an owner. If this helped, subscribe, share it with a fellow contractor, and leave a review with the one metric you’ll fix first. This episode was originally recorded as a video for YouTube. If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form. And if you ever want to watch the video version, you can find it on the  Profitable Painter YouTube channel. https://www.youtube.com/@BookkeepingForPainters

    7 min

About

Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice. 

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